Susan La Sky - Venice, California

Susan La Sky
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About Susan La Sky

Susan La Sky is currently living in Venice, California, and is interested in Consulting, Work from Home.
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Venice, California

Categories of Interest

Consulting, Work from Home



- 10+ years of driving revenue and profit growth across multiple diverse industries.
- Proven ability to spot new opportunities/ untapped markets and build win-win partnerships.
- Known for energy, innovation, positive outlook and tenacity in the face of challenges.

Areas of Expertise:
* Sales Strategy/Business Planning
* Channel Development
* Licensing & OEM Deals
* Marketing & Positioning
* Contract Negotiations
* Market Research
* New Market Entry
* Sponsorships & Promotions
* Strategic Partnerships

Core Industry Knowledge Base
* Video Games
* E-Learning
* New Media
* Online Communities
* Virtual Worlds
* Internet Advertising
* Internet Technologies
* Computer Aided Design
* Software
* Hardware
* Fitness

Work History

Silicon SkyTechnology Brokers
Director of Business Development | 01/01 (Current Position)

Provide strategic business development consulting to companies across a variety of industries. Prospect for clients, identify previously unrecognized business opportunities, devise creative pitches, broker and close deals and manage ongoing client relationships. Selected assignments:

* Devised business model and launch strategy for innovative life planning/social networking destination site for 16-25 year olds. Advising on revenue generation, brand-building, pricing, PR, partnerships and sales strategy, both short- and long-term.

* Generated millions of dollars in incremental revenues by establishing new strategic partnerships for media buying/placement agency. Sample programs included customer loyalty initiatives, affiliate marketing programs and hotel advertising (room entertainment and Internet).

* Helped launch cutting-edge market research product to video game industry. Developed strategy, pricing and positioning to break into intensely competitive marketplace.

* Reintroduced formerly well-known professional cyber athlete into the public eye obtained sponsorships from 8 major companies including Activision, Yahoo! And Gamespot. Garnered significant media coverage, arranged numerous appearances and created effective online presence.

* Boosted profits by approximately 25% for The Game Institute by designing and marketing leading-edge e-learning program. Managed curriculum development, distribution, promotion, strategic alliances, hired instructors and developed contracts. Secured industry endorsements.

* Created plan to launch Chinese engineering e-learning course into US market. Devised strategy to reformat Taiwanese product, developed pricing, and created sales and marketing materials. Established US distribution channels and gained endorsement from IEEE.

* Opened up multi-million dollar new market for online tools developer created strategy, built strategic relationships and helped company to raise awareness within online dating market. Efforts played a key role in eventual sale to AOL.

* Helped start-up emerging technology company grow revenues $250,000 annually for successive years - secured new clients by identifying innovative uses for their technology, approaching potential partners, manage relationships, and negotiating contracts.

NetActive, Inc
Director of Partnerships | 10/98 - 10/00

Brought in to develop new revenue streams for start-up digital rights management company servicing the video game industry. Accountable for developing partnerships, sourcing game content, developing distribution channels and creating customized business models as needed.

* Generated new revenues through partnerships with major industry players such as EA, Activision, Interplay, Atari and Disney. Acquired top-tier content as a result of these deals.

* Established company as a respected industry player by communicating products value and securing support from major publishers and consumer products companies.

* Developed sales strategy, utilizing partners to distribute free downloads as teasers to attract new subscribers.

Director of OEM Sales & Business Development | 11/93 - 10/98

Accountable for licensing companys products to alternative business channels, specifically computer hardware and peripherals manufacturers. Negotiated multi-million dollar all contracts, serving as liaison between corporate, legal, publishing partners and customers.

* Grew sales 86% (from $4.3 million to $8 million) and won two awards for top sales performance.

* Developed alternate sales channels such as hotels entertainment, airline TV and in-game advertising.

* Built partnerships with numerous major publishers including LucasArts, Virgin, Fox, Viacom, Accolade, Simon & Schuster, GT and Infogrames.

* Built extensive client list of large companies including HP, Gateway, Nintendo, Creative Labs and nVidia.

HSC Software, Inc.
OEM Sales Manager | 08/92 - 10/93

Publisher of multimedia software applications and client production services.

Generated over $1 million in new revenues within 12 months by opening new OEM sales channel for established company.

Quick Profile Summary

Susan La Sky
Name: Susan La Sky
Location: Venice,California,United States

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