George A. Herron, CSP - Brantford, Ontario

George A. Herron, CSP
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About George a. Herron, Csp

George A. Herron, Csp is currently living in Brantford, Ontario, working as a Certified Sales Professional and is interested in Wholesale.
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Job Title

Certified Sales Professional


Brantford, Ontario

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George Alan Herron, CSP

105 Mill Street, R. R. # 4, Brantford, Ontario. N3T 5L7
Phone: 519.449.3326 or Fax: 519.449.3327

Solutions Oriented........Results Driven!


Plan, organize and direct product / service sales activities and initiatives utilizing my sales and management experience with developed abilities in market / competitive analysis and problem solving. This will contribute to the optimization of sales volume by providing quality and timely customer service thereby ensuring the preservation of customer satisfaction.


A certified sales professional supported by extensive and diversified sales / sales management experience from the branch, national and international levels maximizing business growth and achieving corporate objectives. Achieved success through:

o Providing staff leadership through coaching / mentoring to maximize their and the
organizations potential.

o Persuasive communication in the selling of product / solutions and closing of sales.

o Budget sales forecasting and cost(s) analysis.

o Market / competitor analysis to identify areas for growth and direction.

o Developing strong customer relations to construct a solid foundation for gaining
trust, cooperation and repeat business.

o Flexibility to initiate, promote, implement, drive and manage change.

o Effective oral and written communications.

o Identifying customer needs, providing prompt service decisive problem
resolution ensuring customer satisfaction.

George A. Herron, CSP

Led and mentored a network of manufacturers representatives in the U.S. marketplace to develop export sales and expand territory presence by canvassing for potential nominees. Assimilated pertinent information prior to negotiations. Product indoctrination / training achieved twenty state coverage and additional Michigan and Ohio stock points.

Realized an opportunity with a reluctant client to avoid a crisis and demonstrate a total customer satisfaction philosophy. Reinforced our position by ramping up production, hiring additional personnel, partial quantities hand delivered and pre-staged releases avoiding stock outs. Resulted in the awarding of two purchase orders exceeding $320,000.00.

Exceeded annual manufacturing quota and fittings forecast by collaborating with staff in strategizing and executing well developed campaign tactics, coordinating presentation and quotation requests to accelerate successes generating an excess of 5.1% ($61,233.00) for fiscal year 2004, a surplus of 8.45% ($92,950.00) during fiscal year 2005, and additional revenues over budget forecast of $117,919.00 (8.5%) during the 2006 fiscal year.

Developed international sales and expanded related domestic markets for a full range product offering combating competitive market brands. Market / cost analysis assisted in the determination of an action plan to attack these target markets fostering a growth opportunity in the $1 $1.25 million range during the first eighteen months of implementation.

Cultivated a key account in an emerging market. Targeted the cold call, activated the account and developed a strategic alliance to drive additional repeat business for both parties. Contributed an additional $400,000.00 in revenues for our manufacturing facility.

Assimilated and interpreted market data formulating a recommendation of product selection, positioning and successful introduction of Silvabrite 100 Lead Free Solder. Product management expedited an effective product launch thereby confirming a leadership position in the marketplace.

Instilled customer confidence with a prompt response to address customer concerns by devising a timely action plan to fulfill our obligation. Confirmed an open door opportunity for any future purchase requirements.

Solicited funds from church members, adherents, and extended family members for our church resurrection, as committee chairman with a $140,000.00 fundraising mandate. Developed of an effective solicitation letter, and extended pledge format. The campaign realized $222,500.00 in total monies pledged with collection of these vows exceeding $221,000.00 to date.

George A. Herron, CSP


MCNICHOLS COMPANY Cleveland, OH. 2008 2010
Field Sales Manager
Solicited existing / potential clients and developed strategies for Canada to penetrate and optimize profit potential while searching out new business for this assigned export territory. Provide feedback both in both written and oral format to key personnel- inside sales associates including our District Manager. Addressed major inquiries / issues and further developed tactical closing techniques to insure success. Submitted written/electronic documentation daily - offered market intelligence, competitive information and evolving price trends. Institute a call cycle/territory development program for Ontario/Western Canadian markets.

KINMAN SUPPLY LIMITED - Woodstock, ON. 2006 2007
Sales Manager
Performed product cost analysis / cost reduction program by sourcing alternate vendors realizing a decrease on manufactured components ranging from 12% to 65% while attaining a 10-22% savings on select resale items. Created line card, bulk-buy programs, and incentive opportunities to promote buyer activity. Realigned territory, call cycle, and pre-call criterion, for effective call / delivery scheduling.

VERSA FITTINGS & MFG. INC. - London, ON. 2002-2006
Branch Manager
Performed sales / management function while directing three subordinates. Developed and then further coordinated activities enhancing sales and marketing initiatives to peak at $1,395,000.00 in annual sales. Exceeded overall budget forecasts for fiscal years 2003 / 2004 / 2005, by 7.35 on average. Achieved top rank among the nine-branch organization while experiencing a 50.2% increase over forecast during first quarter of fiscal year 2006. Managed inventory reduction in the range of 27%, adhering to head office inventory turns mandate. Client base includes HVAC, Plumbing, Transportation, OEM, and Industry.

SPUTTEK INC. - Rexdale, ON. 2001-2002
Technical Sales Representative
Created product information brochures to assist in implementing regional and international product initiatives targeted at supplying enhanced wear and corrosion resistant thin film deposition techniques. Coordinated marketing efforts to focus on tooling, stamping / forming dies, precision components and metal parts manufacturing industries.

Territory Sales Representative
Generating $880,000 in annual sales derived from 90-100 active accounts within a tri-town territory implementing vendor-managed inventory, consumption analysis, replenishment, count verification, adjustments and reconciliation as required. Produced promotional material, monthly specials, and contests. Negotiated customer incentives including the successful collaboration with Dewalt Tools Repair Centre in the instituting of the Guaranteed Repair Cost Program.

Territory Manager
Planned, organized, and directed activities to construct a product launch program whereby new product sales approached $500,000.00 during the initial stages. Innovative marketing initiatives, promotion, and additional supplementary lines were implemented to expand both domestic & international markets whereby a one million dollar sales level was exceeded in an eighteen-month period. Monitor local steel mills to maintain one million dollars monthly sales potential. On-going schedule reviews/JIT inventory programs resulted in the realization of annual sales being tripled during this eight-year period.

George A. Herron, CSP


o Business Admin. / Marketing Management Diploma - Niagara College - Welland,ON
o Certified Sales Professional Accreditation Canadian Professional Sales Assoc.
o Computer Skills - Excel 2007, P-Point 2007, Corel Draw 12, Print Master Platinum

Maintenance of Certification Report - 20 hours per annum extracurricular training / study to maintain the CSP (Certified Sales Professional Designation) required by the Canadian Professional Sales Association. See attached C.P.S.A. Maintenance of Certification report.

References available upon request.

Quick Profile Summary

George A. Herron, CSP
Name: George A. Herron, CSP
Location: Brantford,Ontario,Canada
Job Title: Certified Sales Professional

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