Lorne Lichtman - Aurora, Ontario

Lorne Lichtman
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About Lorne Lichtman

Lorne Lichtman is currently living in Aurora, Ontario, working as a National Sales & Marketing Manager in "Trend Music Group Inc." and is interested in Entertainment, Marketing, Retail.
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Job Title

National Sales & Marketing Manager



Aurora, Ontario

Categories of Interest

Entertainment, Marketing, Retail

My Interests

Movies(extensive DVD collection...over 5,500 movies/over 2,500 actual DVD's) Music..still buying lots of CD's..i.e. Neil Diamond..The Bang Years..Simon & Garfunkel...Bridge Over Troubled Waters..remastered + bonus DVD concert in New York City Television..still buying lots of old television shows

Join Date

Lorne Lichtman has joined on Apr 06, 2011

Company Size



Lorne Lichtman
63 Limeridge Street,
Aurora, Ont. L4G-7X9
Cell Phone: 647-274-9924
Home Phone: 905-751-0392

1 Profile

A knowledgeable, articulate and passionate, entertainment industry
executive, with extensive
experience spanning the National & International music markets, including
working with Owners,
Producers, Suppliers, Distributors, Promoters, Media, Managers and Artists.


- National & International Marketing - International Product

- New Business Development - People Development &

- Professional Relationship Building - National & International
Accounts Management

- Organization of National Campaigns - Music Industry Talent Scout
& Mentor

- National & International Sales Management - Mass market & bespoke
music compilation creation
for distribution


Sept. 1970 - May 1972 B.A. in Geography & Urban Studies, York University,
Toronto, Ontario

Sept. 1969 - May 1970 Concordia University, Montreal, Quebec


August 1992 - Present

National Sales & Marketing Manager

Trend Music Group Inc., Rexdale, Ontario

1. Service key rack, retail & wholesale accounts across Canada
2. Decide, with national buyer, which product is to be
released in Canada/ imported to Canada for distribution by
Trend Music Group
3. Plan & execute national campaigns and promotions
4. Leading the national campaign with Indigo/ Chapters for
\"Salt Peanuts\" jazz D.V.D.\'s, with major display, header &
magazine ads
5. Liaise with International distributors
6. Support 86 Indigo/ Chapters stores Nationally
7. Choose Canadian independent product to be distributed
8. Regularly liaise and visit with Accounts across Canada
9. Train salesmen across Canada

Lorne Lichtman

June 1989 - July 1992
National Sales/ Operations Director
K-tel International of Canada Ltd.
10. Created and ran entire music division of K-tel of Canada
11. Planned for and opened a warehouse in Winnipeg
12. Hired sales reps across Canada
13. Created new music packages exclusively for Canada
14. Co-ordinated releases with Head office in Minneapolis,
including release sheets, promotional tours and videos
15. Signed and worked with Canadian artists, for distribution
16. Handled all major National accounts
17. Reported to Mickey Elfenbein (President of K-tel, USA,
based in Minneapolis) & Philip Kieves (Owner based in

April 1984 - June 1989
Senior Sales Representative/ Ontario Sales Manager
Moss Music Group/ Ky-Cam International Ltd, Pickering,
1. serviced on a on-going basis all retail & wholesale music
accounts in Ontario market(including bi-monthly visits to
\"Northern Ontario)
2. serviced radio, mostly by personal visits, Ontario radio
stations with \"Moss Music/Ky-Cam\" product
3. visited & serviced all music accounts in Eastern Canada,
including Newfoundland, every three months, including all
university stores(a two week trip)
4. major creator of Ky-Cam monthly \"new release books\"
5. created Canadian \"sales campaigns\" for Ky-Cam/Moss Music
product in Canada

June 1979- Nov. 1979
National Sales & Marketing Manager
Anthem Records of Canada, Oak Ridges, Ontario
18. Worked with artists including, Rush, Max Webster, Kim
Mitchell and Ian Thomas
-created sales/merchandising
campaigns with retail music chains(national &
regional radio stations) to
promote artist
tours by our recording artists
-did entire \"production calls\" for all manufactured
product(LP\'s/cassettes/8-tracks) based on sales reports, with manufacturing
plants, on a weekly basis.
19. -co-ordinated sales & promotional campaigns with our
distributor, Capitol/EMI Music

May 1972 - May 1973
National Promotion Director
Boot Records of Canada, Toronto, Ontario
1. Worked with artists including, Stompin\' Tom Connors
-serviced all radio stations & reviewers with copies of Boot product &
promoted all our singles/albums to radio stations across Canada by phone
calls & continual visits, especially where our artists were \"touring\"
-assisted in selecting imported/regional releases for national release by
Boot Records i.e. Ofra Harnoy

Nov. 1979-March 1980 National Store Supervisor/Marketing Manager
Music World Ltd. Canada , Islington,
1. Responsible for efficient operations of all Music World
stores across Canada
2. Traveled Nationally to stores coast to coast

Sept. 1983-March 1984
Accounts Manager
Variety Viideo,
Mississauga, Ontario
1. conceived, developed organized & set-up entire video leasing division
for retail stores across Canada

April 1980-April 1983
Central & Western
Canada Sales Representative
Music Corp, Montreal, Quebec
1. sold both full price and deleted records and tapes to rack/retail
accounts(i.e. Canadian Tire/Wal Mart) via personal visits to accounts
from Eastern Ontario to British Columbia

Jan. 1973-May 1979
Music Store Manager
-Toronto Region
1. managed various music stores in & around Toronto(Music World-

(A&A Records-Sherway Gardens)

Lorne Lichtman

Skills and Training

1. Microsoft Office XP: Word, Outlook, Excel, Access and PowerPoint

2. Windows XP, Windows 2003: Explorer

3. Writer, Calculator

4. Linux, Fedora, Gnome Desktop, Evolution Email, Firefox Web


5. Supporting local community theatre(attend up to eleven theatre
group sin one season)

6. Traveling world-wide to explore the culture, cuisine and

7. Listening to \"smooth jazz/new age\" music and watching
DVD\'s(have extensive collection)

Quick Profile Summary

Lorne Lichtman
Name: Lorne Lichtman
Location: Aurora,Ontario,Canada
Job Title: National Sales & Marketing Manager
Company: Trend Music Group Inc.

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