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Brian Cugelman, PhD - Greater Toronto Area, Ontario

Brian Cugelman, PhD
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About Brian Cugelman, Phd

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Brian Cugelman, Phd is currently living in Greater Toronto Area, Ontario, working as an Online strategy and research consultant in "AlterSpark Consulting" and is interested in Advertising & Media, Internet / IT, Media.
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Job Title

Online strategy and research consultant

Company

Company Website

www.alterspark.com

Location

Greater Toronto Area, Ontario

Categories of Interest

Advertising & Media, Internet / IT, Media

My Interests

Reading, social media, science, web, Internet, research, and analytics.

Join Date

Brian Cugelman, PhD has joined on Mar 22, 2011

Resume

Brian Cugelman, PhD
Online strategy and research consultant


My consulting firm AlterSpark helps clients develop online strategies and campaigns. Then we help them monitor and improve their performance through online research and program evaluation services.

As the lead consultant, I possess over 14 years experience designing, implementing, and evaluating online projects and campaigns. I possess a PhD in online social marketing, which I obtained with a world leading Internet research group. My strength is performing applied online research and then transcribing the findings into strategic decision-making.

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I provide the following services to clients or agencies, based on a fixed offer, retainer, or hourly rate:

Strategy:
-Developing strategic plans for campaigns and online engagement, including social media
-Planning online campaigns across channels such as social media, key sites, partner networks, and paid advertising
-Online audience analysis and devising engagement approaches and content
-Building research-based promotional materials
-Helping reflect on monitoring, evaluation, or social media research findings to adapt strategic plans

Research:
-Evaluating the online impact of programs, campaigns, projects, or publications
-Helping clients tailor online evaluation programs to their particular needs
-Performing large-scale studies of web networks and markets for strategic planning
-Designing a variety of online research studies and authoring reports
-Designing web surveys, engaging respondents, then analysing and reporting the findings


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Client and employer highlights:
-Oxfam GB
-The United Nations Millennium Campaign
-The United Nations Climate Change Secretariat
-CIVICUS (White Band Campaign)
-Green Infrastructure Coalition
-United Nations Volunteers
-University of Toronto
-Greenest City
-Century 21
-LEAF


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Education and training highlights:
-PhD in Online Social Marketing. University of Wolverhampton. UK. 2006-2010
-Postgraduate Certificate in Social Sciences Research Methods. Open University. UK. 2005-2006
-Social Network Analysis. University of Essex and Analytic Technologies. UK. 9-20 July 2007
-MA in Business and Computer Studies. University of Portsmouth. UK. 2004-2006
-PRINCE2 Practitioner Certification. Association for Project Management. UK. Oct 2005


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If you wish to discuss your needs and how AlterSpark may help, get in touch. I look forward to meeting you.

Consulting: www.alterspark.com
Blog: www.cugelman.com

Phone: +1 (416) 921-2055
Email: brian@alterspark.com

169 St. George Street, Unit 807
Toronto, Ontario
M5R 2M4
Canada

Quick Profile Summary

Brian Cugelman, PhD
Name: Brian Cugelman, PhD
Link: http://www.salespider.com/p-9652103/brian-cugelman-phd
Location: Greater Toronto Area,Ontario,Canada
Job Title: Online strategy and research consultant
Company: AlterSpark Consulting

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