Rohit Vaishnav - India

Rohit Vaishnav
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About Rohit Vaishnav

Rohit Vaishnav is currently living in India, working as a National Key Account Executive in " Hindustan Unilever Limited " and is interested in Marketing.
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Job Title

National Key Account Executive




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Mobile: 09920780043 E-mail:

Seeking Senior Management Professional Assignments in Retail Operations / Merchandising, Sales & Marketing, Business Development, Business Operations in Retail/ FMCG / Telecom / Advertising

National key acc
Core Competencies

 Quick Learner & Result Oriented Performance - Delivers superlative output in every arena of work till date.
 Assisted in formulating business plan for retailing activities & development in line with organizational goal.
 People Skills - High on leadership skills; Motivating diverse team to deliver numbers; Walk the talk
 Explores new business potential, opportunities & clientele to secure profitable business volumes.
 Demonstrated superior abilities in establishing new stores/set-ups from scratch through varied strategies.

Employment Profile
Since August2007 at Hindustan Unilever Limited as National Key Account Executive

Job Role:
 Actively involved in handling HUL portfolio HPC & Foods Beverages in organized Retail Chains like Aditya Birla, Hypercity, Trinethra, Heritage, Spencer’s and DMart .
 Overseeing a business of more than 20cr a month, pan India.
 Assisting the KAM in negotiating the TOT with Key accounts and further ensuring the TOT elements are implemented.
 One of the key deliverables is to leverage understanding of the retailers / customers and their ways of working would be critical to drive Customer Delight.

Planning / Strategizing:
 Analyzing and Reviewing of HUL Categories Account wise, Region wise.
 Planning and Implementing Exclusive Promotions and Activations every month basis Customer POS data & considering HUL Focus Categories.
 Planning brand/category activations in co-ordination with the customer marketing to drive focus/niche categories in the chains.

Execution / Meeting targets:
 Responsible for delivering Monthly/ Annual sales numbers.
 Planning & Executing sales activations in key accounts focus/niche categories

Reporting / Analyzing:
 Analyzing, Tracking, Reviewing the competitor’s activity in the market and aligning HUL strategies, category plans to gain the market share
 Working in cognizance with the Supply Chain, Customer Marketing, Operations & Commercial for ensuring the networks are on time for stock, claims & events.
Key Achievements:
 Successfully planned and executed Activations like Kitty Party, Kissan Ben10, Amaze Visibility, Chai Challenge etc
 Successfully launched all the starred launches
 Received Directorâs Award for Significant contribution of Account in 2008 by strategic planning and outstanding implementation
 Closed CBP (Customer Business Plan) with one of the lead account.
 Among top 10 Incentive earners in year 2008-2009 in Modern Trade.

June 2005- August 2007 at PEPSICO India Holdings Private Limited as Area Sales Executive

Job Role:
 Handling direct and indirect channels of distribution
 Responsible for appointing distributors, A/R collections and grievance handling
 Implementing various marketing and sales related initiatives in area
 In charge of new product launches, penetrations, range selling, strike rates, KPI and Visi- purity
 Tracking market trends and competitor activities in market

Planning / Strategizing:
 Increased the penetration from 35% to 65% in various channels
 Analyzing the brand wise & sku wise sales trend
 Studying the competitor’s activation & promotions

Execution / Meeting targets:
 A key matrix was to achieve the sales nos and gain market share in relevant geographies
 Cracked the competitor’s monopoly account to Pepsico exclusive accounts like Bars, Restaurants, Fine Dine, Grocery channel, Dairy accounts, and Medical stores.

Overseeing teams:
 Trained the team members in approaching the retailers in a professional manner

Key Achievements:
 Ranked No.1 Customer Executive in Kanjurmarg from Jan-Sep’06.
 Best Execution on Food ‘n’ Fizz Program (eatery initiative) June’06.
 Best Execution on handling IIT Powai which was key visitors stretch.
 Handled ‘MOOD INDIGO’ event in IIT Powai with extra ordinary sale and best execution.

Academic Credentials
 MBA (Marketing) from Mumbai Education Trust Institute of Management, Mumbai University in 2005
 B.Com. from R.A.Podar College, Mumbai University in 2002

Personal Details
Date of Birth : 6th September, 1980
Address : 3/B-10, Mulji Nagar, S.V.Road, Borivli (W) Mumbai - 400092
Languages known : English, Hindi, Marathi, Gujrati (Basic Communication)
Passport No. : B9755392 Passport Issued in : India
Passport Expiry Date : 16-07-2018

Quick Profile Summary

Rohit Vaishnav
Name: Rohit Vaishnav
Location: India
Job Title: National Key Account Executive
Company: Hindustan Unilever Limited

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