Mike Guzda - Ontario

Mike Guzda
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About Mike Guzda

Mike Guzda is currently living in Ontario, and is interested in Electronics, Marketing, Specialty Retail.
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Categories of Interest

Electronics, Marketing, Specialty Retail

Company Size



128 Melissa Crescent, Welland, ON, L3C 6N9 905-734-1325

Professional Retail Sales & Marketing Coordinator/ Area Manager

> 15 years plus of direct sales, administration and marketing experience
within retail sector, in the capacity of professional sales associate,
manager, area manager to dealer principal, backed with post secondary
> 15 years plus of account development and servicing through cold
calling, networking, phone and e-mail form letters
> Staffing, training instructor and mentor within multi level retail
setting on a one to one, to a group of thirty employees on sales cycle
and procedure, product knowledge seminars to customer relations
> Through market segmentation analysis, collaborated with business
partner, the diversification of a highly recognized multi level retail
mid-fi electronics business within Niagara peninsula
> Entrepreneurial spirit, recognized by peers, associates and business
community to be a proactive leader with an energetic personality who
can increase productivity and revenues with a hands on approach while
sustaining role as team player

Core Competencies

Administration/Operations Management Direct Consumer Sales
Front Line Customer Service
Sales/Product Knowledge Training Sales Forecasting/Budgeting
Account Development/Sales
Market Segmentation/Analysis Inventory Control/Loss Prevention
Price/Quotation Management Promotions/Advertising Design
Supervisory Management Skills

Relevant Skills and Experience

Direct Sales and New Account Development

> Prepare presentations and delivery for prospective clients through
market segmentation and competitive analysis research as to establish
niche and need
> Through direct contact with proposed client and on a consultation
basis, established positive repour as to provide client with benefits
of goods and services being provided and how goods and/or services can
build additional revenue within their business
> Prepare and administer sales contract and follow-up on order and
delivery date
> Maintain data base on existing and potential clients which assisted on
regular on site visits and review of customer satisfaction index
> Consistently maintain an open line of communication with client as to
access opportunities for additional growth
> Work directly with client post sale, to enforce personalized customer
service and to quickly resolve problems enhancing future business and
> Follow up with all sales communications with defined proactive action
> Conduct sales training and product knowledge seminars to clients\'
sales staff when applicable


Leon\'s Furniture & Appliances, Welland, ON
2002 ~ 2010
Professional Sales Associate
Selected Accomplishments Include:
> Through direct interaction with clientele, assisted with their buying
decision and consistently delivered $775,000 plus for past six years
with last year\'s sales attributing to $840,000
> Emphasized during sales presentation, my commitment on personalized
attention to aftermarket service issues as liaison with Customer
Service Department and manufacturer for customer, enhancing customer
loyalty for company and increased referrals, repeat business and
positive growth in revenues
> Maintained mandatory continuous on line product training, sales
presentation techniques for product lines carried

MICHAEL K GUZDA (905)734-1325
Page 2

> Developed personal Customer Data base, focusing on purchase, date of
order, added VAP\'s and personal customer data as resource for future
sales opportunities and repour builder with client
> Recognized within store and management as being one of the \"Top
Average Sales Associates\" amongst sales team
> Consistently took initiative to assist and mentor new sales associates
with daily procedures, sales techniques, computer training and product
knowledge development
> Promoted Leon\'s \"Don\'t pay a Cent\" credit card to new customers and
assisted customer with application which enhanced customers\' original
budget, increasing revenues for store
> Prepared and presented monthly \"Competitive Analysis Report\" on
various stores with similar product lines to sales staff and
management, enhancing awareness on possible objections that could be
presented by customer
> Maintained and oversaw Electronics Department with management,
focusing in on merchandising, proper pricing and equipment operations

> Followed up with all customers after delivery with phone call and
Thank You letter, establishing level of satisfaction with their buying
decision and means to identify any possible problems, therefore
resolving issues quickly, therefore reinforcing customer loyalty

Farr Ford Incorporated, Welland, ON
2000 ~ 2002
Certified Sales/Leasing Consultant
Selected Accomplishments Include:
> Through direct intervention with customer and implementing needs
assessment analysis and budget, assisted customer with buying decision
which resulted in maintaining and surpassing monthly target for
> Negotiated, prepared and presented sales contract proposals to manager
for prospective customers
> Initiated with sales manager and outside agency the development of new
website highlighting inventory in New/ Used Car Departments with E-
Commerce site for potential customer inquiries
> Maintained New/Used Car web site, with updated inventory photos,
information, pricing and leasing options
> Followed up on E-Commerce inquiries through e-mail correspondence,
phone calls and personalized customer service of taking vehicle to
customers home and/or business
> Awarded \"Exceptional Customer Service Award\" from dealer principal in
recognition of achieving highest \"Perfect Score\" amongst sales team
with \"Voice of Customer\" surveys which indentified customer complete
sales experience on purchase which was then forwarded to Ford Canada

E.P. Marketing, (Home Operated Business), Welland, ON
1991 ~ 2002
Marketing/Sales Coordinator
Selected Accomplishments Include:
> Operating as independent marketing/sales consultant, assisted various
business within the retail, manufacturing, hotel and wine industry,
with sales performance and evaluations, promotions and print media
advertising campaigns within their primary and secondary target
markets achieved through market segmentation analysis
> Assisted new business with the launching and publication of a new
product in\"\"Market News\" trade magazine which aided in the
distribution of product to Wal-Mart Canada and Canadian Tire
> Collaborated with new business owner, a business plan which played a
vital role in the negotiations and distribution of new product line to
various independent retail dealers and big box retailers
> Presented proposal to computer store owner, a \"Monthly Maintenance
Service Agreement Package\" which he could offer his existing business
and manufacturing clientele that would not add any additional overhead
cost to the daily operations and generate an additional 30% in monthly
revenue for business
> Coordinated with the Fort Erie Friendship Festival committee, the
production, layout and design of festival magazine which had a
circulation of 250,000 plus units to promote event
> Prospected and developed new accounts throughout Niagara Peninsula
> Assisted various businesses as spoke person at various Trade Shows and
business fairs

Summit Sound & Vision Inc., Welland, ON
1988 ~ 1991
General Manager/ Dealer Principal
Selected Accomplishments Include:
MICHAEL K GUZDA (905)734-1325
Page 3

> Developed and implemented business plan that assisted in transition
from co-owner to dealer principal and business operating name,
resulting in sales revenues tripling within first year
> Implemented new division within company a \"Custom Home Electronics
Installation\" department which generated an additional 40% of revenue
for business
> Prepared and presented job quotations to various businesses and
regional government on various tenders
> Forecasted sales revenues and created operating budget
> Administrated credit applications to walk-in cliental and business
> Maintained a monthly competitive analysis report on completion which
aided in sales forecasting and sales training with staff
> Primary administrator with all aspects of purchasing, inventory
control, merchandising and customer service
> Designed and implemented all marketing, advertising and promotion
campaigns for business
> Conducted weekly sales training and product knowledge seminars with
sales staff

Unlimited Sight & Sound, St Catharines, Welland, Niagara Falls, ON
1987 ~ 1988
General Manager/ Co-Owner
Selected Accomplishments Include:
> Administrated, directed and evaluated operations within all three
locations as it pertained to hiring, training and implementing store
policies and procedures for all sales staff
> Assisted store managers with merchandising and pricing for consistent
corporate image and store theme
> Designed and implemented all advertising and promotions campaigns with

Atlantique Video & Sound, St Catharines, Welland, Niagara Falls, ON
1983 ~ 1987
Store Manager/ Area Manager
Selected Accomplishments Include:
> Administrated and performed all duties associated as a store manager
in a proficient and effective manner where I was recognized by Head
Office with \"Presidents Achievement Award\" for store revenues
surpassing projected forecast
> As Area Manager, reviewed with store managers on a weekly basis, all
aspects of stores operation from staffing, sales forecasting,
inventory control to actual sales and forwarding report and
recommendations to head office


Niagara College, Welland, ON
Business Administration Marketing Management, Diploma

Continuous On Line Training
Sales and Sales Development - Certificate
Six Steps of Selling - Certificate
Sales Delivery & Product Knowledge - Certificate
Customer Service & Consumer Behaviour - Certificate
Objections & How to Overcome - Certificate
WHMIS - Certificate


Welland Lions Club - Lion of the Year, Fundraising & Special Events
Committee Chair, Banquet Hall Operations
Niagara College, School of Business - Retail Sales & Marketing Committee,
Member, Ad-Hoc Chair, Mentor Program
OMHA & Welland Minor Hockey - Hometown Hero Award

References Supplied Upon Request

Quick Profile Summary

Mike Guzda
Name: Mike Guzda
Location: Ontario,Canada

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