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Brent Young
105 Ladwig Close
RED DEER AB
T4R 2V7
young99@telus.net
(403)358-2777


Marketing Manager & Team Leader

Relationship Management / Strategic Sales Planning / Market Expansion

Dynamic, entrepreneurial sales & marketing, PR & promotions strategist with
a 20+ year record of achievement and demonstrated success driving
multimillion-dollar sales growth while providing award-winning leadership
in highly competitive markets. Exceptional mentor and coach adept at
integrating multi-departments toward a common goal with a local focus on
current trends. Tenacious in diversifying sales opportunities, building new
business, securing customer loyalty and forging strong relationships with
external business partners for the purpose of increased exposure and sales.


Core competencies include:
|Strategic market positioning |Manage various department teams |Key client retention |
|Solution selling strategies |Territory growth/development|Organizational leadership|
|Talent recruitment |High-impact sales presentations |Knowledge of local markets |

Professional Experience

PROGRAM DIRECTOR, NEWCAP RADIO , April 2000 - June 2010
(98.9 FM - Zed 99; 95.5 FM - CKGY & Newcap Alberta Radio Group, South)

(Newcap is one of Canada\'s leading radio broadcasters. Reaching millions
of listeners each week through a variety of formats, Newcap is a recognized
leader in programming, sales and networking)

Create and manage the programming content of 7 separate radio stations in
Red Deer, Stettler, Brooks, Drumheller and Blairmore. Payroll and budget
management, personnel coaching and guidance, customer and client
relationship development, contract negotiations and personnel fluctuations
were key roles. Provide key financial strengths and knowledge of local
needs in individual markets. Provide cross-departmental team building,
training, coaching and mentoring. Design and implement various sales and
marketing plans and programs to meet a variety of business needs and
industries in Central Alberta. Adhere to company and industry standards
while expanding commercial, promotional and special programming to increase
listenership and surpass company sales goals.
Selected Achievements:
o Instrumental in initializing and engaging an under-performing sales
team; through innovation, set higher expectations and instituted
individual team-member accountability resulting in a larger array of
dynamic, effective revenue streams.
o Through skilled recruitment, training and guidance the on-air staff of
7 radio properties met or exceeded all demographic targeting
throughout tenure.
o Consistently developed strong, sustainable relationships with local
business to increase promotion and event marketing to meet their
specific business goals.
o Transferable skills include: Organized, effective interpersonal
communicator with a positive attitude, goal-oriented, Intrinsically
motivated team player and proven leader, adaptable and acute problem
solver, public speaking, database management and marketing, direct
mail marketing, external/outbound marketing, social networking,
creative writing including media releases, commercial and promotional
copy, audio voicing and production, event hosting.

ANNOUNCER, 1987-2010
(98.9 FM-Zed 99 & CKYL (Peace River))
Hosted morning show, midday show and evening show along with other on-air
positions and duties in both the Peace River and Red Deer market\'s. Well
seasoned \"on-location\" announcer for commercial business applications and
special event coverage. Wide variety of specialized communication skills
including radio show content preparation, a compelling on-air presentation
of relevant information and a deep understanding of demographic targeting
and life-group representation.
Selected Achievements:
o Morning show ranked #1 in target demo listenership from 1992-1995 on
Zed 99 FM
o Midday show ranked #1 in target demo listenership from 1995-1999 on
Zed 99 FM
o Designed and implemented innovative ideas to enhance programming and
manage the solicitation and stewardship of major gift prospects for
various charities and events
o Skillfully organize and coordinate social and special events, while
continuously soliciting corporate underwriters and in-kind donations
while instilling trust and loyalty in clients and contributors
o Executed over 320 \"on-location\" and special events broadcasts



Education & Training

Columbia Academy of Broadcast Arts (Broadcast Diploma), 1987 - Edmonton, AB
Bashaw High School (Advanced Diploma), 1986 - Bashaw, AB

Special Skills Navigation & understanding of:
|RCS Selector |Music Master |DCS Maestro |
|BBM Airware |Micro BBM |X-Studio |
|Microsoft Windows OS |MS Word |MS Excel |

Professional Development:
Newcap Radio: Transparent Management, 2007 Red Deer College:
Budgeting for Managers, 2007
Newcap Radio: Transparent Sales, 2006 Corus Radio:
Leadership for Results, 2003
Corus Radio: Employee of the Year, 2002 Corus Radio:
Management by Objectives, 2002
Corus Radio: Strategic Planning, 2001
Corus Radio: Dan O\'Day PD Grad School (Los Angeles), 2000

* Collaborated, formatted and annualized 2 major fundraising events for
Corus/Newcap Radio, Red Deer:
- \"Zed 99 / KG Country Cures For Kids 24 Hour Radiothon\" (supporting
Ronald McDonald House & Camp Quality) In 8 years this event has raised just
under $800,000.00.
- \"Zed 99 / KG Country Golf A Kid To Cure\" (supporting The Kids Cancer
Care Foundation) In 8 years this event has raised just over $800,000.00
* Was selected as a Programming Panel Member for CRTC License Hearing -
May, 2008
* Published Article in Broadcast Dialogue Magazine - November, 2001 \"Time
to Get in the Game\"

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Brent Young
Name: Brent Young
Link: http://www.salespider.com/p-9083661/brent-young
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