Karl Hansen - Miami, Florida

Karl Hansen
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About Karl Hansen

Karl Hansen is currently living in Miami, Florida, working as a Partner in "JBAA" and is interested in Environmental Services.
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Miami, Florida

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Environmental Services

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Karl is a business growth specialist with thirty-plus years of marketing communications experience --- twenty of those years (1985-2005) invested in managing his own firm serving brands such as AT&T, Hilton, Marriott, and PepsiCo.

Karl\'s career began in 1977 with the second largest publishing company of its kind in the U.S., Leisureguide. As the company\'s Design Director, his responsibilities included product design, production management, and product manufacturing supervision overseeing a $4 million annual budget. In his three-year relationship with Leisureguide, Karl\'s team successfully delivered over ten million hard cover, perfect bound destination guide books for eight major U.S. destination markets ranging from Chicago in the North, to Puerto Rico in the South. In 1980, Karl assisted in Leisureguide\'s final development phase and subsequent multi-million dollar sale to TL Enterprises in Agoura, California.
Following Leisureguide, Karl moved from Los Angeles to Miami to work with Barrett & Gaby (B&G), Miami\'s leading corporate communications design firm. With B&G, he served as a Creative Director working with accounts including: Ryder System, one of the nation\'s largest fleet asset and logistic management companies; Arvida, a leading developer of planned residential communities in South Florida; and Pan American Bank, a leading banking institution. For these companies, Karl directed & created highly successful marketing communication strategies and integrated media solutions focused on business growth.
Karl moved from corporate communications into the advertising field in 1981 with Ryder & Schild, Miami\'s third largest advertising agency. With the agency, Karl continued to serve the business development goals of Arvida with campaigns introducing Weston, Arvida\'s fully planned community located west of Fort Lauderdale, Florida (with a population now over 65,000). MacArthur Dairy, the soon-to-be leading dairy brand in the region was also served by Karl\'s strategic vision, as was Wellcraft, a manufacturer of high quality pleasure boats. Over the three years Karl worked on the Wellcraft account, the company realized exceptional growth in their light pleasure craft, mid-size sport fishers and cruiser product sectors---growth attributed to Wellcraft outperforming competitors in their class at the dealer level based, in part, on the business growth solutions developed by Karl.
Karl departed Ryder & Schild in 1985 to start his own marketing communications firm with Ryder & Schild being his first client. Over a twenty year period, Karl and his team of twelve provided business development solutions to companies including AT&T, Sprint, the former MCI, Hilton, Sheraton, Marriott, PepsiCo, Cedars Medical Center (now the University of Miami Medical Center), and Republic International Bank, to name a few.
Karl sold his firm in 2005 and dedicated himself to the study of future trends in economics, a study he had started three years prior. During this period, he wrote highly successful, high risk software scripts that automatically traded contracts in the Futures market.
In 2007, Karl and Juelene were introduced through a venture started by Juelene that was dedicated to producing certified organic products in Peru with marketing that targeted U.S. and European buyers. Subsequent to their introduction, and with instigation from connections in the chain restaurant industry, the two partnered in Juelene Beck & Associates to focus on delivering sustainability solutions to the food service industry. Karl\'s role as a managing partner with Juelene Beck & Associates is operations oversight with emphasis on strategic planning and implementation management.
Karl\'s travels have taken him to Belgium, Brazil, Canada, Denmark, Estonia, Finland, France, Germany, Greece, Italy, Netherlands, Norway, Russia, Sweden, Switzerland, and Uruguay.

Karl Hansen
Direct: (786) 449-4488

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Karl Hansen
Name: Karl Hansen
Location: Miami,Florida,United States
Job Title: Partner
Company: JBAA

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