Shellena Ansag - Alaska

Shellena Ansag
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About Shellena Ansag

Shellena Ansag is currently living in Alaska, works in "TEAM Well City" and is interested in Business for Sale, Internet / IT, Other.
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Business for Sale, Internet / IT, Other

Company Size



Shellena Ansag

3725 QUANDO CIRCLE ( ORLANDO, FLORIDA 32812 ( 813-546-5699

Executive Management-Independent consulting

Regional / National Oversight ( Sales ( Brand Management

Results-driven, highly skilled executive with comprehensive experience with
and knowledge of all aspects of retail food industry. Superior strategist,
providing expert planning and leadership to achieve or surpass sales and
profitability goals. Exceptional team builder, motivating and developing
cohesive teams focused on quality, customer service, and achieving goals.
Superb project manager, planning, scheduling and overseeing multiple
simultaneous projects while multi-tasking and balancing priorities to meet
all goals accurately and on time. Excellent analytical and organizational
strengths along with flair for efficiency and productivity improvements.
Recognized as industry resource and subject-matter expert (SME); consummate
communicator and relationship manager.


|MOTIVATIONAL LEADERSHIP |Merchandising Plans |Financial Administration |
|Strategic Planning |Purchasing Oversight |Team Integration |
|Plan-O-Grams / Resets |Relationship Management |Problem Solving |
|Project Coordination |Multi-site Management |Team Building & Coaching |

Professional Experience

Established, structured, and grew start-up consulting firm in highly
competitive environment.
Define, implement and manage business plans and strategies; source, acquire
and integrate with client teams within food industry to identify needs and
develop effective strategic and action plans. Develop and present solutions
and business-growth opportunities; coordinate across functions and
organizations to achieve objectives ranging from sales increases and
targeted marketing to product launches. Manage customer, broker, and
manufacturer relationships. Coordinate store resets, external audits,
surveys and special projects. Draft / administer contracts; compile,
analyze and report on metrics and information to manufacturers and ensure
compliance with budgetary constraints and timelines. Manage trade-show
presence. Hire, train and manage sales contractors.
Key Achievements:
> Successfully grew client base by utilizing multiple avenues to
establish and develop new relationships and opportunities.
> Director of Natural Sales for AquaHydrate. Grew sales to 80% of
overall sales in Natural Channels.
> Partnered with clients to establish and manage new broker networks,
gaining from 5% to 20% increase in business.
> Instrumental in developing new markets for key clients, recommending
additional retail avenues within military community.
> Leveraged expertise in purchasing, distribution, merchandising and
sales to provide outstanding strategic and tactical guidance to
> Requested by manufacturers to assist and coordinate reset project
> Supported manufacturers by advising them on procedures and
opportunities in the food trade.

Advantage Sales & Marketing (formerly BIN Sales & Marketing) - city, state
Torrington, CT 2006 to 2007
Manager, Retail Operations
Retained following acquisition to ensure seamless transition, overseeing
100 manufacturers\' natural/specialty product lines for 5,000+ stores.
Directed up to 40 employees across sales, merchandising, customer service
and field-level activities. Established and managed $1-million project /
reset budget; monitored Eastern Region / national projects to ensure time
compliance. Interfaced with clients regarding changes and served as liaison
with employee base. Teamed with manufacturers regarding new-item launches.
Coordinated between sales team and brand managers; tracked and managed
reporting. Hired, trained, evaluated and terminated employees.
Key Achievements:
> Successfully managed smooth employee transition through effective
communication and motivation.
> Organized and managed training initiatives to quickly integrate
employees into new operating and payroll systems.
> Achieved highest employee retention rate (100%) organization-wide
following acquisition, along with promotions for 35% of department,
through persuasion and employee support.
> Selected as finalist for Chairman\'s Award as well as 1 of 100 chosen
from among 2000 applicants to attend Managers Development Seminar.
> Achieved 97% distribution within key accounts for 5 leading
manufacturers as well as 80% distribution for 20+ manufacturers.
> Led teams to attain 95+% reset attendance.
> Interacted with accounts, manufacturers and internal stakeholders to
develop high customer service standards and goals.
> Achieved 100% on-time record for all projects and resets over 6 years.
> Secured 99% distribution for multiple leading manufacturers throughout
Southeast region.

B.I.N. Sales & Marketing - New Port Richey, FL 1999 to 2006
Manager, Space Management Team, 2001 to 2006
Directed all activities of space-management team comprised of 20
merchandisers across Eastern Region, tasked with planning and coordinating
store reset planning and implementation, including plan-o-grams, to ensure
maximum space utilization. Orchestrated up to 20 simultaneous projects;
tracked / monitored progress; reported on metrics. Coordinated with sales,
merchandising, brand managers, customer service teams, store managers,
distributors, manufacturers, buyers, vendors and other brokers. Oversaw
product placement; scheduled / oversaw audits; communicated new
opportunities to manufacturers and sales team. Participated in new store
openings; hired, trained, evaluated and led employees; managed trade show
Key Achievements:
> Planned, structured, deployed and managed new division, unique within
industry, from ground up, including creation of all policies,
procedures and processes.
> Successfully coordinated store reset projects for accounts and 50
manufacturers, utilizing both employees and third-party vendors.
> Key player in design of auditing program system, providing testing,
recommendations, and policy/procedure implementation and providing
manufacturers with accurate metrics.
> Instrumental in twice achieving ranking among top 25 small / medium-
sized companies to work for nationally.
> Recognized subject matter expert (SME) and go-to person for any and
all industry-related questions and issues.
> Consistently achieved 95+% accuracy in shelf standard audits involving
2000+ products.
> Attained 95% item placement for 10 leading manufacturers, maximizing
sales opportunities.

Merchandiser, 1999 to 2001
Oversaw all manufacturer / distributor-required store resets statewide,
interacting with distributor and sales representatives, set coordinators,
buyers and brokers to ensure beneficial product placement and compelling
presentation. Supervised up to 8-member teams; trained other merchandisers.
Interfaced with manufacturers regarding placement and presented new items
to buyers. Relayed opportunities to supervisor / manufacturers. Compiled,
analyzed and reported information to support decision-making.
Key Achievements:
> Provided valued feedback following test of new auditing system with
goal of improving performance.
> Successfully balanced needs, priorities, schedules and travel time to
attend up to 8 resets weekly throughout state as well as 10
simultaneous projects.
Significant achievements prior to 1999:
Maximized employee retention among 200-person team, with 97% retention rate
over 2 years.

Prior experience includes positions as Reset Project Coordinator, Advantage
Sales & Marketing / Budd Mayer Corp., Orlando, FL; Regional Supervisor,
Miller Enterprises, Central FL / Gainesville, FL; Regional Supervisor,
Southland Corp. (7-11) / Gate Petroleum; Regional Manager / Accounting
Manager / Assistant Manager / Loss Prevention Specialist, Circle K Corp.,
Orlando / Gainesville, FL; Stock Lead, Walt Disney World, Orlando, FL

Educational Background

Bachelor of Science in Sports Science
Softball Scholarship
Volleyball Scholarship

Valencia Community College - Orlando, FL
Associate of Arts in General Studies
Dean\'s List ~ Softball /Volleyball Scholarships ~ All National, All-State,
All-Regional, All-Conference, two time All American High School, Softball

Word, Excel, Power Point, Outlook, Access, Microsoft Streets and Trips,
Microsoft Publish It, Photoshop, ELabor, ordering systems, proprietary
applications, Apollo, SAP

Quick Profile Summary

Shellena Ansag
Name: Shellena Ansag
Location: Alaska,United States
Company: TEAM Well City

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