Cataldo Caterina - 74300 Les Carroz d'Arâches.France, France

Cataldo Caterina
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About Cataldo Caterina

Cataldo Caterina is currently living in 74300 Les Carroz d'Arâches.France, France, working as a Marketing Manager in "Catourisme" and is interested in Advertising & Media, Art, Communications, Consulting, Education, HospitalityTravel, Import/Export, Marketing.
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Job Title

Marketing Manager


Company Website


74300 Les Carroz d'Arches.France, France

Categories of Interest

Advertising & Media, Art, Communications, Consulting, Education, HospitalityTravel, Import/Export, Marketing

Company Size





Master in Politics (Laurea in Scienze politiche) by the State University in Milan (2005). Subject of the thesis: Instruments and targets of the European space policy compared to the results reached by the USA, Russia, China and the emerging space powers
Obtention of the European Computer Driving Licence (ECDL), which testifies of the ability to use Windows, Word, Excel, Power Point, Access, Internet, emails (2005)
Finalist of the Literary Prize Panunzio with the novel Three clepsydra to the eternity (2003)
Master in Economics and Commerce (Laurea in Economia e Commercio) by the Catholic University in Milan (2001). Subject of the thesis: Globalization and Labour
Degree in Informatics by Centre dEtudes Suprieures Industrielles (CESI) in Lyon (1984-85)
Degree in Business Administration by Institut de Contrle de Gestion (ICG) in Lyon (1983)
Diploma in International Commerce by Politecnico del Commercio in Milan (1976)
Diploma in Marketing by Campari School in Milan (1971)
Diploma in Audiovisual Journalism by Centro Sperimentale di Giornalismo in Milan (1970)
High School Degree in Barletta (1962)

Written and spoken languages

French: Diplomas and working stays for six years
German: Diplomas and working stays for two years
English: Diplomas and working stays for one year
Spanish: Diplomas and working stays for six months

Military Service

Discharged as Lieutenant in the Artillery.
Trainer of cadets on Radio and Telephone Transmission

Personal Data

Family name: CATERINA; Christian name: Aldo; Place of birth: Barletta (Italy)
Familial situation: Married with a son
Address: 8, avenue de Chtillon, 74300 CLUSES, FRANCE
Telephone: (00.33)

History of employment

1967-1969: HONEYWELL Spa, Milan. EDP and Automation. Translator and Copywriter by the Press Office in Milan. Performance: Free issue of institutional advertising on the daily national newspapers allowing the company to save 100 million liras

1970-1972: LAMBERT Spa, Milan. Advertising Agency. Account Executive: acquisition of three new accounts giving to the Agency a profit of 1700 million liras. Marketing Manager for direct Marketing services

1973-1974: DEUTSCHE AUTOMOBIL SCHUTZ AG, Muenchen, Germany. Insurance. Marketing Manager. The sales increased by 32% on the German and Italian markets

1975-1980: Holding POZZI GINORI Spa, Milan. Households, sanitary, tile, radiators, heater. Area Manager. Export Manager. Commercial Manager. Introduction of our products on twelve new markets with a turnover increase of 15 billion liras

1981-1983: PEGUET SA, France. Foods. Sales Manager France and Export. Overtaking from a loss of 25 million francs on a turnover of 70 million francs to a profit of 50 thousands francs

1983-1985: Degrees in Business Administration and Informatics in Lyon and Paris

1986-1994: OLIVETTI Systems and Network, Milan. Informatics. International Account Manager on electronic found transfer and home banking systems. Introduction of our systems on European banks increasing the turnover of 7 billion liras

1994-2005: Public Administration Agent, Milan. I am working in the following sectors: International relations, tax and duties, contracts, public relations, purchasing, financing of start-up firms. Planning of training programmes financed by European Union for young people from different European countries

Now: International Management Consultant

Working stays

EUROPE: European Union, Switzerland, Croatia, Bosnia, Montenegro, Macedonia, Turkey
MIDDLE EAST: Jordania, Syria, Cyprus
FAR EAST: India, Nepal, Myanmar, Thailand, Malaysia, Singapore, Indonesia, China, Japan
AFRICA: Marocco, Algeria, Lybia, Egypt, Kenya, Tanzania, Madagascar, Zambia
AMERICAS: USA, Canada, Mexico, Peru, Chile, Bolivia, Argentina, Brasil
OCEANIA: Australia

Management skills

Sales Network Management
Creation, administration and control of indirect sales network built up with importers, wholesalers agents on 30 markets in three continents. Management of a direct sales network built up with salesmen, 27 multivendor salesmen, 10 agents

International Commerce
Determination of the expansion strategy on foreign markets. Selection of the most recipient markets to our products. Change, logistic, insurance, tariffs and trade studies. Choice of the type of settlement abroad.
Determination of the kind of partner necessary to warrant our international development. Organization of export servicesstudies and sale of engineering projects in the following areas: foundry, factory of house appliances, Informatics systems. Conclusion of contracts 5 million dollars worth, managing the business autonomously as far as finance (revolving letters of credit irrevocable and confirmed), commercial, technical assistance, training aspects are concerned.

Study, organization, implementation of managers training on budgeting, marketing, international trade, Informatics (Office Automation, local area network, EFTPOS networks)

Supervision of an informatic project from functional analysis up to the legal, financing, installation, assistance phases

Working experience in team

With the Managing Director to point out the commercial target and relevant policies to reach it.
With the Financial Manager to calculate the return on investment according to different marketing strategies. Budgetary calculation of brek-even-point according to product, market, sales channel.
With the Production Manager to calculate the convenience in between our own production or outsourcing.
With the Recruiting Manager to coordinate the recruitment policy and to implement the training and career plan.

Quick Profile Summary

Cataldo Caterina
Name: Cataldo Caterina
Location: 74300 Les Carroz d'Arâches.France,France
Job Title: Marketing Manager
Company: catourisme

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