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Tina Breslin is currently living in Texas, and is interested in Education, Fashion, Human Resources.
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Location

Texas

Categories of Interest

Education, Fashion, Human Resources

Company Size

1-4

Resume

Mobile: 832-331-7711
tmbreslin2003@yahoo.com

TINA M. BRESLIN Organizational Consultant/Sales Performance
_________________________________________________________________

Profile Senior Sales and Performance Training Executive with strategic
vision
in sales strategy, talent management, and product development.

Career 20 year career in the Media Industry with Hearst Newspapers

Skills Strategy and Innovation Organizational
Needs Assessment Communication Skills New
Product Development
Sales and Management Training Leadership Development
Sales Performance Excellence Creative, Big Picture
Thinker (and Doer)

Achievements
_____________________________________________________________
1990-2010 Houston Chronicle of the Hearst Media Services

Director of Sales Solutions 2009-June
2010
o Manager or Research and Development team and learning initiatives that
support corporate goals. Managed revenue growth of niche sections and
development for targeted products.
o Designed and executed selling strategy for new online platform,
Zillow, for the Real Estate division as part of a six month roll
out plan with the VP of Real Estate.
o Developed Yahoo! sales strategy with Newspaper Consortium. This
involved collaborating with the other newspaper groups,
developing a Yahoo! selling agenda online and instructor led and
integrating modules into the eLearning platform, SkillSoft. When
gap appeared on new business development, assigned pre and post
training metrics using CRM system and then aligned trainer for
sales teams on prospecting skills.
Developed key performance metrics, sales role descriptions and
expectations and executed program to Sales Leaders.
o Headed up performance program (called Rigor) with Senior VP of
Sales by training Sales Managers on performance feedback,
strengths development for Sales Executives and skill Development
utilizing ELearning, SkillSoft.
o Project manager for CRM system integration in sales force: first
using Relationals and 2010 for Salesforce.com.

Director of Sales Development 2007-
2009
o Manager of corporate training team reporting to Senior VP of Corporate
Sales
o Communication with key leadership for the seven major metro Hearst
Newspapers. Developed sales competencies to be used in company
Performance Management System.
o Designed sales training curriculum for Houston Sales Division of over
150 sales staff.
o Designed webinars to be used for all Hearst newspapers on sales
skills.
o Developed and executed new Sales Team model called the Solution Sales
Team which supported the new Solution Selling process.
o Corporate leader working with learning executives at the four major
metros to establish standard learning practices including using
eLearning and learning management system.
o Yahoo! Certified Trainer in 2008. Executed workshops for the new
Yahoo! APT platform for the sales staff.

Sales Training Manager 1998-2007
o Manager in Human Resources with staff of two trainers. Reporting to
VP of Human Resources.
o Develop training to focus on new online platforms: Google, Yahoo!
and Search Engine Marketing programs. Trained staff and mentored
sales management.
o Introduced Integrity Selling program to Advertising Division,
resulting in over $3.5 million dollars in ROI.
o Developed sales certification process (STAR) and introduced blended
learning
solutions to the organization. Instituted eLearning platform,
SkillSoft--first for Houston and then rolled out to all Hearst
Newspapers.
Management and Leadership Development
o Developed and facilitated Emerging Leaders program for middle
management to prepare for Director level.
o Developed and facilitated Foundations in Leadership using DDI
modules for rotating class of 24 managers.
Six Sigma Green Belt
o Key leader of diverse team that developed quality control measures
for Six Sigma ad flow process, resulting in savings of over $50,000
in reduced errors and a $1.1 million dollar contract re-
negotiation.


Sales Rep and Sales Manager positions from 1990-1998

Education
1980 Bachelor of Science. Louisiana State University
2009 Human Capital Strategist. Human Capital Institute (HCI)
2000 DDI\'s Leadership Development Certification. Houston Chronicle
2004 Six Sigma Green Belt. Motorola University

Honors & Activities
Vera Coffin Award
Career Achievement Award 2006

Hearst Marketing Excellence
Award 2005

Kay Williams Publisher\'s Club
Award for Excellence 2004

Publishers Club Outstanding
Associate in 2001

Publisher\'s Club Outstanding
Advertising Executive 1996

Publisher\'s Club Outstanding
Advertising Executive 1994

Publisher\'s Club Merit Award
Winner 1991, 1992





References

Ms Lynne Cook
Former VP of Advertising
Houston Chronicle
Vice President Housing and Energy
Management, Sheltering Arms
281-755-2176
ecchop@aol.com

Ms Deb Calvert
Owner, People First
408-779-0195
Deb_calvert@yahoo.com

Bill Offill
Former Executive VP of Sales and Marketing
Houston Chronicle
Currently Publisher of Beaumont Enterprises
(409) 838-2898
boffill@hearstnp.com

Quick Profile Summary

Tina Breslin
Name: Tina Breslin
Link: http://www.salespider.com/p-8634043/tina-breslin
Location: Texas,United States

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