Mike Pridavka - Milwaukee, Wisconsin

Mike Pridavka
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About Mike Pridavka

Mike Pridavka is currently living in Milwaukee, Wisconsin, working as a Managing Partner in "Datasentials" and is interested in Consulting, Internet / IT, Marketing, Software & Services.
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Job Title

Managing Partner


Company Website


Milwaukee, Wisconsin

Categories of Interest

Consulting, Internet / IT, Marketing, Software & Services

My Interests

I am very interested in fast paced, high profile, hands on startup situations where experience and performance are everything.

Join Date

Mike Pridavka has joined on Aug 09, 2010

Company Size



N76W23861 Hidden Oaks Drive ( Sussex, WI 53089
Home: 262-820-8965 ( Cell: 414-406-8470 (

Senior Executive

Establish Confidence | Build Trust | Deliver Exceptional Value

Dynamic highly accomplished sales and marketing professional with strong
background in software, engineering, logistics, supply chain, information
technology, and domestic and international sales management. Exceptional
ability to explain complex concepts in non-technical terms; understand the
customer's perspective; and bridge the gap between sales and development or
IT. Strong professional network; easily builds long-lasting relationships
at all organizational levels. Collaborative team builder equally
comfortable in startup, turnaround, or Fortune 500 environments.


Senior Level Sales & Sales Management People & Project Management
Business Development International Business Commercial &
Product Marketing Technology Sales
Contract Negotiation CRM
Shipping WMS ERP
TMS Plant Automation Training &
Development Channel Development Product Development
Lifecycle Forecasting
Enterprise & Application Software & Services P&L Responsibility


DATASENTIALS, Sussex, WI 2008 to Present
Supplier of products and services geared to helping small, medium and large
companies find, analyze, use and protect their data.
Managing Partner, Founder and Owner
I launched this company because I wanted to use everything I have learned
in my career and at the same time I wanted to learn what I didn't know
about business. This has been the biggest challenge to date in my career as
well as the best learning experience that I could ever ask for. This was a
startup company with no employees and no products and today Datasentials
represents six company's products as well as the services that complement
those products.

. Investigated, negotiated, wrote and secured all contracts with companies
supplying products for resale

. Brought on and trained additional sales resource

. Secured technical resources for performing technical programming work.

. Sold 95% of products and services within first two years

. Handle all day to day business related tasks.

. Design, produce, program and launch all sales, marketing and company

. Negotiate all contractual business between clients and suppliers

Budco, Highland Park, MI, 2006 to 2008

Supplier of marketing communications and execution services, IT systems,
fulfillment services, and dependent healthcare insurance auditing.
Vice President, Sales - New Business
Charged with expanding business nationally to reduce dependence on Midwest
and automotive centric clients. Led business development efforts;
researched and identified new market segments; developed long-term plans to
penetrate key accounts within those segments. Identified and recommended
needed software and system upgrades. Cold called; developed strategic and
tactical account plans for 40 Fortune 500 prospects; established dialogue
with senior management at potential clients to build relationships and
drive needs analysis.

. Secured Harley-Davidson as new client representing more than $1.5 M in
identified revenue.

. Created $5 M opportunity with Miller Brewing Company by presenting a
plan to save them 10%.

. Identified more than $50 M in potential new business opportunities
within target accounts.

. Negotiated all legal contractual agreements required for new programs
with Harley-Davidson.

. Identified $1 million in internal logistics savings through a
comprehensive formal evaluation.

. Expanded marketing efforts by identifying more than 400 new Fortune 1000

SmartLinc, Inc., Milwaukee, WI, 2003 to 2006
Provider of integrated transportation management solutions
General Manager, 2004 to 2006
Managed all sales, marketing, development, and service functions as well as
major relationships with vendors, partners, and customers. Full P&L
responsibility; three direct and 10 indirect reports.

. Increased profits by $300,000 in 2004 and $250,000 in 2005.

. Grew revenue by $160,000 in one year by developing additional customer
training programs.

. Generated $200,000 annually in additional revenue by establishing profit
sharing incentive for engineering staff.

. Expanded business by developing SAP vertical market with two product
partnerships and two reseller channels, resulting in one new major
account and 29 additional Fortune 500 prospects.

. Secured Pitney Bowes as main software supplier, winning the President's
award in 2003, 2004, and 2005 for most software sold.

. Doubled number of qualified leads each week by improving Web site and
collateral materials.

. Increased profitability and improved customer service by reducing
project timelines by 20%.

. Decreased development time by as much as 75% by creating reusable
standard code base library.

. Improved cash flow by reducing receivables from 90 to 120 days to 30 to
45 days.

. Generated additional billable hours and higher profit margins by
carefully negotiating contracts to better control scope of work and
project deliverables.

. Enhanced efficiency by standardizing engineering procedures and project
timelines and incorporating a time management system to track billable

Vice-President of Sales and Marketing, 2003 to 2004

Responsible for North American sales and marketing, including direct sales,
partnerships, channels, and brand identity. Managed six direct reports;
reported to President and CEO; member of Board of Directors.

. Targeted Adidas as prospective client, closing a $60,000 first phase
order within three months.

. Rebuilt sales staff, adding more qualified technical specialists to
forge stronger customer relationships.

. Shortened sales cycles and increased closing rates by implementing
weekly forecasting, lead tracking, and activity reporting.

. Built national brand awareness for company and product lines by
developing new marketing strategy and establishing ERP vendor
partnerships to gain exposure to their customers and resellers.

. Improved corporate visibility by forging new relationships with
Microsoft, IBM, and SAP.

. Increased regional exposure by establishing reseller channel.

. Resold 70% of customer base on additional products or services.

Catalyst international, inc., Milwaukee, WI, 2000 to 2002

Leading provider of enterprise supply chain management software solutions
and services for warehouse, transportation and yard management.

Executive Vice-President of Sales and Marketing, 2001 to 2002
Led worldwide sales and marketing efforts overseeing direct sales,
partnerships, channels, branding, and positioning. Managed $12 million
budget and 30+ person staff with six direct reports. Full P&L
responsibility. Served as officer of the company; reported directly to the
President and CEO.

. Consistently met turnaround sales goals of $8 million per quarter.

. Slashed sales cycle by nearly three months and increased close rate to
more than 30%.

. Reduced sales and marketing budget by $600,000 while improving lead and
output quality.

. Positioned company as thought leader and results-oriented business
partner by developing new branding messages.

. Identified and researched potential merger, alliance, or acquisition
candidates; participated in due diligence activities.

. Worked directly with Chairman of the Board and closely with other Board
members to provide leadership, guidance and confidence during CEO
transition period.

Vice-President of North American Sales, 2000 to 2001

Managed 75-person sales, technical, business development, and customer
service staff. Reported directly to the President and CEO with oversight
for revenue, forecasting, budgeting, compensation planning, contract
negotiation, team building, training and performance development. Key
member of corporate restructuring team.

. Retained and expanded technical sales force from four to 10 associates
for better partner and direct client coverage.

. Reversed downward revenue trends by stabilizing sales to $8 million per

. Reduced sales and marketing budget by $250,000 while building a new

. Redirected market focus to Fortune 500 tier-one, high-volume, SAP
accounts and implemented new, more competitive pricing model.

. Shortened sales cycle by 30 days and increased win percentage by more
than 25%.

. Improved product offerings to include full facility management services.

. Increased closing ratio and customer confidence by leveraging industry
experts in a vertical team-selling approach.

. Assumed responsibility for customer support and formed new department to
open dialogue and improve customer relations.

Rockwell Automation
Rockwell Software Inc., Milwaukee, WI, 1994 to 2000
A $125 million leader in automation and information software with more than
500 employees.

Sales Manager

Reported to President (divisional Vice-President, Rockwell Automation) with
responsibility for worldwide software sales; managed forecasting,
budgeting, compensation planning, fleet management, concessions, contract
negotiations, and staff development. Oversaw trade show staffing and worked
closely with marketing and product groups to steer product development,
establish pricing models and provide advertising feedback. Managed 33
direct reports.

. Increased sales from $40 million to $125 million showing regular double-
digit growth.

. Held budget to less than $7 million for three consecutive years while
continuing to expand programs and ensuring long -term growth.

. Improved staff and partner performance by designing and implementing a
technical sales training program for Rockwell Automation's sales force
and channel partners.

. First Rockwell Software employee selected to attend Rockwell
Automation's Leadership Development Institute. Completed multiyear


Sales Manager, ICOM Inc., Milwaukee, WI
Automation Sales Engineer, Revere Electric Supply Company, Chicago, IL
Instructor, Oakton Community College, Des Plaines, IL
Machine Design, Automation Engineer, John Crane Inc., Morton Grove, IL
Mechanical Engineer, Application Technology/Technical Documentation,
Scharmann Machine Tool Corp. Carol Stream, IL


Bachelor of Science Degree; 1987, Mechanical Engineering, Tri-State
University, Angola, IN (Now Trine University)
. Golf Team, Managed Intramural Sports and participated, worked part
time to pay for 50% of college cost

Mike Pridavka Business Listings

Quick Profile Summary

Mike Pridavka
Name: Mike Pridavka
Location: Milwaukee,Wisconsin,United States
Job Title: Managing Partner
Company: Datasentials

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