Norine Smyth - Chicago, Illinois

Norine Smyth
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About Norine Smyth

Norine Smyth is currently living in Chicago, Illinois, working as a Director Corporate Sponsorship Partnership Marketing Corporate Fund Raising and is interested in Advertising & Media, Art, Entertainment.
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Job Title

Director Corporate Sponsorship Partnership Marketing Corporate Fund Raising


Chicago, Illinois

Categories of Interest

Advertising & Media, Art, Entertainment

My Interests

Interested in art, cooking, gardening, US Presidential History, astronomy, tennis, golf, neighborhood politics.

Join Date

Norine Smyth has joined on Jul 24, 2010

Company Size



|Norine Ryan Smyth |
| Chicago, IL |
(H) 773.292.0678. (M) 312.799.0354 |

. Energetic, creative, imaginative , award-winning sales executive with
more than 25 years of experience in broadcast and event sponsorship
sales, as well as the creation and implementation of a sponsorship sales
. A natural born salesperson, nicknamed \"Billing Machine\" and \"Money
Machine\" by various employers, especially skilled at finding new sources
of revenue and creating compelling, customized client promotions.
. Especially skilled at establishing solid, long-term relationships with
clients. Excellent writing and negotiating skills.
. Excellent writing skills with a special talent for writing persuasive,
compelling, detailed sponsorship proposals.


Director of Partnership Marketing
Navy Pier Chicago, Illinois (February 2008- June 2010)

Directed the Sponsorship Program at Navy Pier. Responsibilities included
creating and selling all corporate and event sponsorships, the creation of
new revenue streams via sponsorships, creating partnerships with broadcast
and print media, managing a multi-million dollar annual budget. Reported to
the MPEA Board of Directors monthly.

. Re-built and re-designed a previously dormant sponsorship department and
broke a seven year sales record during my first 9 months on the job.
. Increased billing by more than 200% my first year with steady increases
each year thereafter in an especially difficult climate for sponsorships.

. Created and sold corporate sponsorships to all Navy Pier-produced events.
Exceeded budget goals consistently.
. Created and sold \'Pierwide\' (Corporate) sponsorships of Navy Pier.
Increased Pierwide Sponsorship program by more than 70% during my tenure.
. Created and sold a \'Sponsor Village Program\' at Navy Pier that brought in
approximately $500,000 annually from small businesses and samplers.
. Created and sold a \'Hotel Partner Program\' that generated $100,000+
. Created successful, on-going cross promotions between Pierwide Sponsors
that advanced each partners\' goals and objectives while increasing
attendance at Navy Pier.

Director of Corporate Sponsorship
Chicago Special Events Management Chicago, Illinois (1998-2008)

. Built sponsorship sales department from ground zero. Increased
sponsorship billing from approximately $100,000 to $900,000 within first
year. Sustained strong revenue gains each year despite fiercely
competitive and declining market. Seven years later, sponsorship billing
exceeds $3 million annually.
. Responsible for the sponsorship sales of approximately 100 large events
. Created and designed sponsorship sales programs and materials for
approximately 100 large events.
. Created, implemented, and supervised event sponsorship sales programs for
10 partnering radio stations.
. Created, sold and executed customized sponsor promotions.
. Regularly interfaced with event clients. Provided materials, guidance and
bi-monthly sales reports.


|Norine Ryan Smyth |
| 2139 W. Schiller, Chicago, IL |
|60622 (H) 773.292.0678. (M) 312.799.0354 |


Senior Account Executive
WNUA-FM Chicago, Illinois (1992-1998)

. Awarded \"New Business Salesperson of the Year, Evergreen Media, Chicago\"
for two consecutive years.
. New business top billing status throughout tenure.
. Created and sold a $108,000 non-spot promotion, the largest non-spot
order in the station\'s history.
. Consistently achieved highest revenue share from major agencies such as
Leo Burnett, Bozell Worldwide, and Western Media.
. Exceeded $1.5 million in annual billing.
. Consistently won quarterly sales contests.

Account Executive
WJMK-FM Chicago, Illinois (1982-1992)

. Started at entry level and advanced to top-billing status by my 5th year.
. Created and sold the most successful and longest running on-air promotion
in the station\'s history: The United Airlines Friday Fly-Aways.
. Consistently achieved highest revenue share from agency accounts.
. Received Radford Report\'s top ranking as the most popular salespeople
among Chicago media buyers.
. Consistently won new-business sales contests.


University of Denver Denver, Colorado
Bachelor of Arts

Computer Skills

Proficient in Microsoft Office: Word, Excel, Powerpoint and Act

Quick Profile Summary

Norine Smyth
Name: Norine Smyth
Location: Chicago,Illinois,United States
Job Title: Director Corporate Sponsorship Partnership Marketing Corporate Fund Raising

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