Jose Calvo - Kissimmee, Florida

Jose Calvo
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About Jose Calvo

Jose Calvo is currently living in Kissimmee, Florida, working as a Sales & Customer Marketing Manager and is interested in Health & Beauty, Products, Wholesale.
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Job Title

Sales & Customer Marketing Manager


Kissimmee, Florida

Categories of Interest

Health & Beauty, Products, Wholesale

Company Size



SALES & CUSTOMER MARKETING MANAGER specializing in consumer goods with
passion for mentoring and winning. Leverages 15+ years of success in P&L-
accountable roles to exceed volume, market penetration, and profitability
objectives for startups to multinational corporations. English/Spanish
bilingual with strong background in recruiting & people development, sales
growth, strategic planning, creative marketing, customer relationship
management, and B2B-negotiating & closing contracts.

Strengths & Accomplishments:

Growth Strategist identifying opportunities through market and sales
analysis and implementing change through people...
- Sparked 13% expansion to $50M for Fortune 500 company despite economic
downturn, trimmed sales, general, and administrative (SG&A) expenses by
12% and trade spending by 7% vs. 5% goal.

Major Account & Customer Marketing Management executing top-down sales
approach, creating persuasive sales presentation, promotions, negotiating,
and closing new business to delivery profitable sales and meet annual
- Catapulted combined revenues from Wal-Mart/Walgreen\'s to $15.1M, up from
$12.6M, by increasing checkout and \"action alley\" promotions, reducing
out of stock by up to 9%, and implementing co-marketing programs.

Business Planning & Analyst utilizing and evaluating data to design
strategies and planning to assist organizations in operating more
efficiently and effectively...
- Integrated trade marketing into sales department and established new
planning and analysis processes; earned recognition for best brand
promotional plans in Latin America; selected for regional L.A. Division
order-to-cash improvement initiative.

Sales Execution \"Speed to Retail\" Pacesetter devising improvements to
maximize success of product development and launch...
- Launched & initiated new process that accelerated Splenda to the Puerto
Rico market with 95% distribution reached in 7 weeks and exceeding
target by 22%.

Retail Operation Management paying attention to detail in planning,
startups, and revitalize underperformance operations...
- Reversed loss operation to $3.6M profit, restructuring team of 5
managers and 395 associates; achieved country-best 1.3% inventory audit
with 28% reduction to $5.7M.

REA/RES Placement Specialist| Workforce Central Florida (Florida)
2009 - Present
Recruited to provide intensive services to and educate WCF customers about
the full menu of available WCF re-employment services. Works one-on-one to
career plan, counsel, educates and follow-up WCF customer during their job
- Counsel and assist job seeker in creating a career plan with a listing
of employment challenges, action steps for resolution, assessment
results/recommendations, resume critiques, job referrals issued and
follow-up scheduled.

Managing Director | LeGourmet Food & Beverage Corp. (Puerto Rico) 2004 -
Created $2.9M food and beverage company with full-service vending and
packaging/distribution arms. Led 16 employees from startup to sale.
Gained competitive advantage with offerings ranging from hot meals and
snacks to ice cream.
- Introduced 347 global products into diverse retail venues, with more
than of SKUs earning dominant status. Utilized innovative automated
food vending system, growing accounts from 25 to 85 machines nationwide.

Director of Sales | Clorox Commercial Co. (Puerto Rico) 2000 - 2004
Recruited to establish trade marketing department to execute
sales/merchandising, product launches, category management, and demand
planning functions. Promoted to director role in 12 months with oversight
of 51 staff.
- Achieved 13%, 7.5%, and 6.7% expansion respectively over 3 years;
tightened price gap between Clorox and private label competitors,
driving market share from 72% to 90% and boosting volume 15%.

Trade Marketing Manager | Johnson & Johnson, Hemisferica S.A. (Puerto
Rico/Dominican Republic) 1997 - 2000
Recruited to turn around top 3 accounts, which represented $17.8M and 45%
of company sales. Promoted to lead trade marketing spanning 2 countries;
developed account-specific/national promotional and co-marketing plans.
- Developed trade marketing, category management, and business planning
procedures for Caribbean region; secured 3.1% and 6.1% incremental sales
in analgesics and baby products through category management efforts.

Regional Sales Manager | Centennial Communication Co. 1996 -1997
Recruited to spearhead the development and execution of all sales marketing
plan and promotional strategies for a start-up market. Recruited, trained
and led a staff of 12 Outside Sales Representative.
- Achieved 36% of total sales revenue of Company first Yr. Accomplished
best 98% on Standard Operating Procedures.

Previously Retail Operations & Merchandising Manager | Wal-Mart 1993 -

Bachelor of Science, Industrial Management & Statistics | The University of
Alabama, Tuscaloosa

Professional Training in Leadership, Quality Management, People Development
and Negotiations. Microsoft Office literate.
National Professional Certification in Customer Service by NFR Foundation
Research & Education 2010

Quick Profile Summary

Jose Calvo
Name: Jose Calvo
Location: Kissimmee,Florida,United States
Job Title: Sales & Customer Marketing Manager

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