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About Erika Goodkin

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Erika Goodkin is currently living in California, working as a Public Relations Consultant in "Literati Consulting" and is interested in Advertising & Media, Communications, Consulting, Education, Entertainment, Marketing, Telecommunications.
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Job Title

Public Relations Consultant

Company

Company Website

http://literaticonsulting.com

Location

California

Categories of Interest

Advertising & Media, Communications, Consulting, Education, Entertainment, Marketing, Telecommunications

Company Size

1000+

Resume

Erika Goodkin
Los Angeles, CA
Google Voice: 323-696-1721
erikagoodkin@yahoo.com


Public Relations Consultant

 Public Relations professional with 8.5 years of experience leading corporate marketing and internal communications for non-profits and small businesses across diverse industries.
 Respected leader of multi-media creative teams, and corporate communications departments. Conceptualize and orchestrate marketing campaigns that effectively reinforce and build brand images.
 Expert in the technical, conceptual and content development of sales-driving collateral. Proven ability to drive marketing campaigns and execute successful product launches.



Skills

 Corporate Communications
 Creative Team Leadership
 Product Positioning & Branding
 Web & Print Content Development  Press Release Writing
 Speech Writing
 Sales Collateral & Support
 Public & Media Relations



Professional Experience

LITERATI CONSULTING.COM, Los Angeles, CA
Director, & Independent Business Consultant, 10/2004 to Present
Provide marketing, business development, and communications services to businesses in diverse industries such as art, entertainment, education, and communications. Manage corporate marketing and communications functions, overseeing small business budgets and 4-15 member teams. Direct brand management, public relations, media relations, corporate positioning, product launches, advertising, and sales collateral.

Selected Accomplishments:
 Developed and launched integrated, multi-channel social media, print, catalog, web and direct marketing campaigns that propelled sales.
 Identified opportunities, researched new product possibilities, collaborated with research and advertising teams and created campaigns generating sales.
 Wrote catalogs, course guides and training brochures that enhanced sales reps’ understanding of complex product features and helped them sell more effectively.
 Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
 Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 15% under-budget (without compromising business growth goals).

Clients:

www.klinebooks.com, www.mcfrc.com, www.worldofcolour.com, http://www.philiphowe.com/deanwilliamsillustration/, www.craigcampobasso.com, artbyglenn.com, http://uviart.com/, http://luvamp.org/, http://www.reverbnation.com/bobbystaccato

AMERICAN JEWISH UNIVERSITY, Bel Air, CA
Communications Coordinator, 06/2006 to 10/2009
Advanced through a series of promotions, culminating in oversight of library public relations and archive digitization. Create concept and copy for ads, direct mail campaigns, collection development and sales collateral for diverse projects.



Selected Accomplishments:
 Served as primary copywriter for all materials internal and external. Assumed a lead role in pitch team meetings due to strengths in presentation and negotiation skills, and helped close major accounts ($500K in book donations).
 Decreased redundant database spending by 20%.

THE ACADEMIC ADVANTAGE INC., Los Angeles, CA – Award-winning tutoring corporation
Independent Education Consultant, 10/2004 to 06/2006
Develop new sales/accounts/contracts with private & public schools. Instruct home-schooling, college students, college prep, general education, & elementary school requirements: Study skills, time management, career research, basic math, English, creative writing, penmanship, history, government, earth & biological sciences, social studies, music appreciation, music 1, Jewish Studies, Hebrew 1, & French 1. Provide tutoring for ADD, ADHD, Tourette’s syndrome, autistic and other special needs students.

LOS ANGELES VALLEY COLLEGE, LEARNING CENTER, Van Nuys, CA
Communications & English Language Tutor, 01/2004 to 06/2004
Provide support to ESL (English as a Second Language) students, and other tutors in multiple subjects:
Philosophy, reading & reading comprehension, study skills, music 101, Hebrew, & English literature.
Support directors in facilitating linguistics projects for a multicultural demographic.



Technology

Software:
MS Office 98-XP (Word, Access, Excel, PowerPoint); Internet Skills & Social Media Marketing



Education

AMERICAN INTERCONTINENTAL UNIVERSITY ONLINE
Master of Business Administration, 2/2008
• Major: Marketing
• Minor: Finance & Accounting

AMERICAN JEWISH UNIVERSITY, Los Angeles, CA
Bachelor of Arts, 5/2002
 Major: Political Science & Journalism
 Minor: Business Ethics


Entertainment Industry Experience

Erika Goodkin got her start in Hollywood at age 13. Influenced by her godfather Willard Rogers, head of the Minority Screen-Writers Guild, Ms. Goodkin received formal training in performing arts, becoming a triple threat actress by age 18. Her early credits include working with musical theater notables David Pomeranz, David Gordon, Steve Gordon, David Hallyday, and Tony Moss and the producers of Peace Child; Peace Child International Choir, Peace Child Repertory Theater, Club Tribe, Maheha, and Scotti Bros. Records. Ms. Goodkin has appeared on stage with Carol Kane, Jeff Bridges, Joyce DeWitt, William Katt, Rosa Parks and many others. She has performed live vocals at At My Place (Santa Monica), the Good Life (Los Angeles), the Shrine Auditorium, the Rainbow Coalition, and the Gindi Auditorium to name a few. As an adolescent she appeared in several documentary films. After college, Erika became a full-time writing coach and editor; when her M.B.A. was completed she then began a career in marketing. Drawn to her roots in the arts, she turned her expertise in marketing to a publishing career focused on assisting artists of all disciplines achieve their goals. Through publishing, marketing, social media management, coaching, and engaging the soul of the artist she promotes the proliferation of independent art, music, film, and literature.

Available for Relocation

Erika Goodkin Business Listings

Quick Profile Summary

Erika Goodkin
Name: Erika Goodkin
Link: http://www.salespider.com/p-8470243/erika-goodkin
Location: California,United States
Job Title: Public Relations Consultant
Company: Literati Consulting

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