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About Yuli Shumsky

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Yuli Shumsky is currently living in Ontario, and is interested in Internet / IT.
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Location

Ontario

Categories of Interest

Internet / IT

Company Size

1-4

Resume

Yuli Shumsky
286 Major Mackenzie Drive Tel.: 416.804.6280
Richmond Hill, ON  L4C 8T3 E-mail: yulishumsky@gmail.com

Passionate, solutions-focused ONLINE ADVERTISING & MARKETING SPECIALIST with four years of successes helping clients in diverse sectors maximize the impact of their web marketing dollars. Brings advanced expertise in the rapidly evolving state-of-the-art in e-marketing best practices, with an insightful understanding of the critical success factors for driving customer traffic to client sites and converting hits into top quality leads and sales. Creative, outside-the-box brainstorming talents blended with a perceptive instinct for what works. Adept at identifying and capitalizing on new revenue streams and channel development opportunities.

CORE STRENGTHS & EXPERTISE
Affiliate Management
Media Buying
Search Engine Marketing
Contextual Advertising
CPA/CPL, CPM, PPC/CPC & Rev Share Models
Creative Brainstorming & Concept Development
Campaign Planning & Execution
Opportunity & ROI Analysis
Campaign Monitoring & Optimization
Distribution Channel Development
Ad Copy & Keyword Creation & Tracking
Conversion Maximization

QUALIFICATIONS IN ACTION

JUNIOR FOREX DAY TRADER 2010 - Present
Upstream FX Capital, Toronto, ON
Acting as a junior trader conducting research, analysis and implementing various strategies to maximize profit potential and minimize risk while executing currency pairs buy and sell orders utilizing an online broker interface. Focusing on best execution methods as well as developing new and innovating current execution strategies, while working in close collaboration with the senior trader team to develop trading models and tools in order to capitalize on opportunities swiftly and adequately.

Follow macro economic and market trends to create trading bias based execution methods.
Using technical and fundamental tools to identify list of currency pairs that provide greatest potential for trading opportunities on a daily basis.
Determine best order placement entry points, take profit and stop loss points, and conduct risk management analysis utilizing a set of technical tools and methods such as moving averages, RSI, MACD and Fibonacci Retracement.
Adjusting trading strategies and systems based on market conditions, using technical analysis to forecast price movements and place effective market and limit orders.

MEDIA BUYER/AFFILIATE MARKETER 2007 - 2009
Media Drive Ads Inc, Richmond Hill, ON
Engaged on a freelance basis by large advertising agencies to develop and execute web strategies to drive website traffic, generate new business leads, and support sales and customer acquisition objectives of clients in the online education, financial services, telecommunications, and B2B services sectors.
 Utilizes multiple costing models and contextual platforms to identify and capture customer leads, including CPA, CPV, CPM and CPC.
 Designs, launches and continually fine-tunes ad campaigns using pay per click and contextual advertising strategies, with core involvement in developing the ad copy and keyword list.
 Draws on thorough understanding of leading search platforms such as Google, Yahoo and MSN to optimize search engine hits.
 Utilizes traffic distributor utilities such as mediatraffic, trafficadvance, and addonnetwork to develop new distribution channels.
 Negotiated rates and credit terms with new distribution partners.
 Researches and monitors online advertising trends, developments and implementation methods in order to provide clients with guidance on their e-advertising options.


AFFILIATE MANAGER 2006 - 2007
SEM/MEDIA BUYER 2004 - 2006
AzoogleAds Inc., Markham, ON
Initially joined this industry-leading performance-based online advertising network to create and implement multifaceted ad campaigns for sales and lead generation. After demonstrating an insightful understanding of the dynamics and emerging opportunities in e-advertising, selected to serve as the primary point of contact for a portfolio of online affiliates, with the mandate to develop new affiliate relationships and foster the creation of high quality leads and conversions.
 In the capacity of Affiliate Manager, utilized a collaborative, results-oriented relationship management strategy to motivate affiliates to promote new offers and drive more traffic on in-circulation offers.
 Took the time to keep affiliates apprised of new offers, payout changes and system enhancements, and to recommend offers based on the distribution channel, traffic volumes and audience demographics.
 Demonstrated exceptional networking, cold-calling and referral follow-up talents to continuously expand and grow the affiliate base.
 Leveraged affiliate blogs and forums as platforms to promote the AzoogleAds affiliate program via affiliate blogs and forums.
 Tracked affiliates sales, conversions and lead quality, and advised them on strategies to optimize ad copies and keyword lists in order to improve traffic quality and increase affiliates revenue.
 As SEM/Media Buyer, implemented CPM and CPV campaigns.
 Created campaign-specific ad copies, keyword lists, and conversion-oriented search engine strategies.
 Generated sales and customer leads via high-impact contextual advertising and web placements.
 Evaluated campaign ROI and introduced strategic changes to increase traffic quantity, quality and conversion rates.
 Developed new and experimental distribution channels such as various Web 2.0 platforms and web/RSS feeds.
 Provided the upper management with twice-weekly reports on campaign performance and conversion data.
 Generated long-term trend forecasts in order to determine future campaign potential.


EDUCATION & PROFESSIONAL DEVELOPMENT

BACHELOR OF ADMINISTRATIVE STUDIES
Specialized Honours in Marketing
York University, Toronto, ON, 06

E-Marketing, Marketing Strategy, Market Research, B2B Marketing


Communication Strategy for Sales Success, Skillpath


COMPUTER PROFICIENCIES

Microsoft Office (Word, Excel, PowerPoint, Outlook,)
Google AdWords  Microsoft adCenter  Yahoo! Search Marketing



REFERENCES

Available upon request.

Quick Profile Summary

yuli shumsky
Name: Yuli Shumsky
Link: http://www.salespider.com/p-8333531/yuli-shumsky
Location: Ontario,Canada

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