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Jeff Demarest - Encinitas, California

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About Jeff Demarest

Jeff+Demarest
Jeff Demarest is currently living in Encinitas, California, working as a Market & Media Research Professional and is interested in Advertising & Media, Marketing, Print Media.
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Job Title

Market & Media Research Professional

Location

Encinitas, California

Categories of Interest

Advertising & Media, Marketing, Print Media

Company Size

5-20

Resume

JEFFREY S. DEMAREST Mobile (619) 518-1716
141 Flair Encinitas Drive ( Encinitas ( CA ( 92024
jsdemarest@gmail.com


PROFILE


Dedicated marketing, media and interactive research professional with more
than 20 years of experience in this area, plus more than 15 years of
business development experience. Innovative, creative problem-solver for
clients. Analytical thinker possessing ability for strategic planning and
knack for thinking outside-the-box.

PROFESSIONAL EXPERIENCE

iiON Corporation. - San Diego, CA
2007 - Present
A market and media research technology company developing and patenting
several technologies used by business-to-consumer companies such as AOL,
Disney, and ESPN, as well as several well know agencies and media
companies.

BUSINESS DEVELOPMENT DIRECTOR

San Diego, CA

Responsible for bringing the market and media research technologies of iiON
to the b2b clientele that had been the core of ABR\'s business, while also
bringing the hands-on consultative approach of ABR to iiON\'s b2c clients.

ADVANTAGE BUSINESS RESEARCH, INC. - San Diego, CA
Private marketing research firm, ABR specialized in primary business-to-
business research for a variety of high tech publications, companies,
advertising agencies, interactive communities, and conferences.

OWNER 2002 -
2007

San Diego, CA

Established west coast operations and took sole ownership of the firm
resulting in annual revenues in excess of $500,000.

MANAGING PARTNER 1993 -
2002

Lake Success, NY

One of three founding partners of New York-based corporation.
. Responsible for business development, client relations, project pricing
and design.
. Test and implement new research methodologies to improve data collection
and increase profitability. Establish strategic relationships.
. Developed company marketing materials including brochure and web site.
. Recruit, train and motivate support staff.

CMP PUBLICATIONS, INC. - Manhasset, NY 1988-
1993
Worldwide publishing company with annual revenues exceeding $200 million
through 20 high technology titles.

GROUP RESEARCH MANAGER - Managed and developed professional research team
in the design, implementation, and presentation of influential market
research studies. Responsible for the company\'s computer publications
group, which generated annual revenues in excess of $50 million. Conceived
and developed projects with top management to enhance competitive position
of these publications.
. Managed staff of four in producing over 60 reports annually.
. Introduced efficiencies allowing the department to produce 10% more for
15% less.
. Full responsibility for research budgets totaling more than $1.5 million
annually.
Jeffrey S. Demarest
Page 2


. Developed and introduced a company-wide ad tracking system that resulted
in cost savings exceeding $50,000 annually. Results were far beyond
management expectations.
. Presented findings of significant research studies at major trade shows,
conferences and client meetings.

RESEARCH MANAGER- - Managed all phases of primary and secondary research
in support of national sales force for a major computer trade publication
with controlled circulation of over 50,000. Developed and presented
findings to major clients.


NPD/NIELSEN, INC. Port Washington, NY
1988
A division of A.C. Nielsen, Inc. whose charter was to collect and market
information on U.S. consumer behavior to major packed goods manufacturers.

MARKET ANALYST - Recruited panel of 13,000 households through strategic
marketing and statistical sampling for the purpose of electronically
tracking TV viewing and product purchasing habits. Conceived and
implemented a program to survey this panel, initially during presidential
election year, which maximized corporate investment and enhanced corporate
image.


NEC AMERICA, INC. Melville, NY 1985-
1988
MARKET RESEARCH ADMINISTRATOR

HOME TESTING INSTITUTE, INC. Port Washington, NY 1984-1985
PROJECT DIRECTOR

ADEMCO, INC. Syosset, NY 1983-
1984
MARKET RESEARCH/SPECIAL PROJECTS ADMINISTRATOR



EDUCATION


M.A., Political Science, State University of New York at Stony Brook
B.A., American Studies, State University of New York College at Old
Westbury

http://www.linkedin.com/in/jeffreysdemarest
http://www.facebook.com/profile.php?jd=1335314642&ref=profile

Quick Profile Summary

Jeff Demarest
Name: Jeff Demarest
Link: http://www.salespider.com/p-8319483/jeff-demarest
Location: Encinitas,California,United States
Job Title: Market & Media Research Professional

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