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Rob Cox - El Cajon, California

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About Rob Cox

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Rob Cox is currently living in El Cajon, California, working as a CEO in "California Airlines Inc" and is interested in Financial Services, Transportation.
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Job Title

CEO

Company

Location

El Cajon, California

Categories of Interest

Financial Services, Transportation

Company Size

5-20

Resume

California Airlines Inc.
e-mail caair@att.net
Tel 619 440 2179 www.flycaair.com
Executive Summary

California Airlines, Inc. is an early stage commercial airline that has its
main offices at 168 E. Main St, El Cajon, CA. The company plans to be a low
fare airline first establishing itself with flights from Los Angeles (LAX),
CA to Honolulu, (HNL) HI. with Boeing B-747 aircraft. After the LAX to HNL
route is running, the company intends to take advantage of the recent New
Open Skies Agreement with Japan and they will fly Boeing 747s non-stop from
Hawaii to Tokyo, Japan.

In Dec. 2009, U.S. Secretary of Transportation Ray LaHood said the United
States and Japan have reached agreement on the text of a landmark Open-
Skies aviation agreement, liberalizing U.S.-Japan air services for the
carriers of both countries. Under the new agreement, airlines from both
countries would be allowed to select routes and destinations based on
consumer demand for both passenger and cargo services, without limitations
on the number of U.S. or Japanese carriers that can fly between the two
countries or the number of flights they can operate. It would remove
restrictions on capacity and pricing, and provide unlimited opportunities
for cooperative marketing arrangements, including code-sharing, between
U.S. and Japanese carriers.

The California Airlines management team intends to use their extensive
airline experience to take advantage of these two lucrative niche markets
and to build CalAir into a new gold standard in trans-pacific flight.

Although the airline industry has experiences some tight times do to the
recent economic environment and the price of fuel; Monday, December 14,
2009 - The network, low-cost and regional airline groups all reported
improved operating margins in the third quarter of 2009 compared to the
third quarter of 2008, the Bureau of Transportation Statistics (BTS) of the
U.S. Department of Transportation reported today in a release of
preliminary data. The airlines covered in this press release reported their
second overall profitable operating quarter in the last two years. American
Airlines and Express Jet Airlines were the only two of the 20 airlines to
report loss margins while the remaining 18 reported profit margins.

California Airlines management team has set into place a three tiered
approach to raising the capital they will need to become a major
international carrier. They are currently seeking to raise $250,000 in
Equity Capital to establish the business, secure licensing and insurance
and to attract the top personnel from the airline industry that will be
needed to grow a competitive business. After business begins to develop,
they will raise another $500,000 to cover the funding and expense to offer
an IPO for $25 million which will put the Company into business with two B-
747 aircraft with adequate reserve. California Airlines would consider an
investment of $25 Million and in return would give from 25% to 49% of the
Company Stock for the investment. A $25 to $50 million IPO would be put
into place at a later date.


The Market

California Airlines is modeling its business after successful, niche
discount companies, like Hawaiian Air, Ryan Air and Air Trans. Ryanair
offers cheap flights to 150 European destinations. Hawaiian Airlines did
the best job for US fliers last year, closely followed by low-cost carrier
AirTran, according to an annual study released April 12, 2010 that rates
the nation\'s 18 busiest airlines for the quality of their service.
At the bottom were three regional carriers: American Eagle, Atlantic
Southeast and Comair. Atlantic Southeast and Comair are owned by mainline
carrier Delta, which was ranked fourth from last.
Hawaiian has been number one for three out of the last four years in the
ratings, which are compiled by private researchers based on a combination
of airlines\' records in four categories: on-time performance, mishandled
baggage, denied boardings due mostly to overbookings, and consumer
complaints to the U.S. Department of Transportation.
AirTran has been battling Hawaiian for the top spot. It was number one
three years ago and finished second last year as well.
U.S. air travel surged to about 770 million passengers in 2007, when
airline performance suffered a near meltdown. Performance began improving
two years ago as the economy took a toll on air travel. Passengers dropped
to about 750 million in 2008 and fell to 704 million last year.
Fewer than one in every 100,000 passengers filed complaints with the
Department of Transportation, down slightly from the previous year.
Southwest again had the lowest complaint rate - 0.21 complaints per 100,000
passengers. Delta, whose regional partners had the worst baggage and on-
time performance, had the highest complaint rate, 1.96.
The ratings are based on statistics for airlines that carry at least 1
percent of the passengers who flew domestically last year. The research is
sponsored by Purdue University in Indiana, and by Wichita State University
in Kansas.

Fuel is one of the major expenses for this industry and the Bureau of
Transportation Statistics reported on which type of carries spent the most
on fuel.
Fuel Expense Per Available Seat Mile in cents.
|3Q 2009 Rank |Airline |
| |Group |
|Marketing |$50,000 |
|Plane Lease |$160,000 |
|Airport Lease |$40,000 |
|Insurance |$50,000 |
|Ground & Office |$30,000 |
|Crew | |
|Total |$340,000 |














California Airlines Pro Forma Profit and Loss



| |2011 |2012 |2013 |2014 |
|Paid in Capital |$160,000 | |$25,000,000 | |
|Cash | |$8,289,040 |$24,079,120 |$89,076,820 |
|Seats |175560 |351120 |877800 |1755600 |
|Sale of tickets |$71,148,000 |$142,296,000|$355,740,000|$711,480,000|
|Cargo |$24,605,000 |$49,210,000 |$123,025,000|$246,050,000|
|Flight Hours |5925 |11850 |29625 |59250 |
| Cost of Goods |$56,074,200 |$112,148,400|$280,371,000|$560,742,000|
|Gross Profit |$39,678,800 |$79,357,600 |$198,394,000|$396,788,000|
|Less Expenses: | | | | |
|Accounting/Legal |$190,000 |$380,000 |$450,000 |$600,000 |
|Airport Service |$10,900,000 |$21,800,000 |$54,500,000 |$109,000,000|
|Advertising |$710,000 |$1,420,000 |$3,550,000 |$7,100,000 |
|Commissions |$9,575,300 |$19,150,600 |$47,876,500 |$95,753,000 |
|Insurance |$1,900,000 |$3,800,000 |$9,500,000 |$19,000,000 |
|Lease of Planes |$1,520,000 |$3,040,000 |$7,600,000 |$15,200,000 |
|Rents |$520,000 |$1,040,000 |$2,600,000 |$5,200,000 |
|Repairs/Maintenan|$380,000 |$760,000 |$1,900,000 |$3,800,000 |
|ce | | | | |
|Shipping & |$165,000 |$330,000 |$825,000 |$1,650,000 |
|Storage | | | | |
|Salaries/Wages |$3,500,000 |$7,000,000 |$17,500,000 |$35,000,000 |
|Payroll Taxes |$490,000 |$980,000 |$2,450,000 |$4,900,000 |
|Travel & Meals |$280,000 |$560,000 |$1,400,000 |$2,800,000 |
|Office Supplies |$24,000 |$48,000 |$120,000 |$240,000 |
|Credit Card |$1,422,960 |$2,845,920 |$7,114,800 |$14,229,600 |
|Processing | | | | |
|Telephone |$95,000 |$140,000 |$160,000 |$160,000 |
|Utilities |$102,000 |$150,000 |$200,000 |$200,000 |
|Website |$9,500 |$19,000 |$25,000 |$25,000 |
|Total Operating |$31,783,760 |$63,463,520 |$157,771,300|$314,857,600|
|Expenses | | | | |
| | | | | |
|EBITDA |$7,895,040 |$15,894,080 |$40,622,700 |$81,930,400 |
|Cash at the end |$8,289,040 |$24,183,120 |$89,701,820 |$171,007,220|
|of the Year | | | | |











California Airlines Pro Forma Cash Flow Year 1





| |1st Month |2nd |3rd |4th |5th |6th |
|Paid in Capital |$160,000 | | | | | |
|Cash | |$687,320 |$1,214,640|$1,741,960|$2,155,280|$2,682,600|
|Seats |9240 |9240 |9240 |9240 |9240 |18480 |
|Sale of tickets |$3,234,000|$3,234,000|$3,234,000|$3,234,000|$3,234,000|$7,854,000|
|Cargo |$1,295,000|$1,295,000|$1,295,000|$1,295,000|$1,295,000|$2,590,000|
|Flight Hours |275 |275 |275 |275 |275 |650 |
| Cost of Goods |$2,602,600|$2,602,600|$2,602,600|$2,602,600|$2,602,600|$6,151,600|
|Gross Profit |$1,926,400|$1,926,400|$1,926,400|$1,926,400|$1,926,400|$4,292,400|
|Less Expenses: | | | | | | |
|Accounting/Legal |$10,000 |$10,000 |$10,000 |$10,000 |$10,000 |$20,000 |
|Airport Service |$500,000 |$500,000 |$500,000 |$500,000 |$500,000 |$1,200,000|
|Advertising |$30,000 |$30,000 |$30,000 |$30,000 |$30,000 |$80,000 |
|Commissions |$452,900 |$452,900 |$452,900 |$452,900 |$452,900 |$1,044,400|
|Insurance |$100,000 |$100,000 |$100,000 |$100,000 |$100,000 |$200,000 |
|Lease of Planes |$80,000 |$80,000 |$80,000 |$80,000 |$80,000 |$160,000 |
|Rents |$20,000 |$20,000 |$20,000 |$20,000 |$20,000 |$60,000 |
|Repairs/Maintenance|$20,000 |$20,000 |$20,000 |$20,000 |$20,000 |$40,000 |
|Shipping & Storage |$5,000 |$5,000 |$5,000 |$5,000 |$5,000 |$20,000 |
|Salaries/Wages |$100,000 |$100,000 |$100,000 |$200,000 |$200,000 |$400,000 |
|Payroll Taxes |$14,000 |$14,000 |$14,000 |$28,000 |$28,000 |$56,000 |
|Travel & Meals |$10,000 |$10,000 |$10,000 |$10,000 |$30,000 |$30,000 |
|Office Supplies |$2,000 |$2,000 |$2,000 |$2,000 |$2,000 |$2,000 |
|Credit Card |$64,680 |$64,680 |$64,680 |$64,680 |$64,680 |$157,080 |
|Processing | | | | | | |
|Telephone |$5,000 |$5,000 |$5,000 |$5,000 |$5,000 |$10,000 |
|Utilities |$5,000 |$5,000 |$5,000 |$5,000 |$5,000 |$11,000 |
|Website |$500 |$500 |$500 |$500 |$500 |$1,000 |
|Total Operating |$1,419,080|$1,419,080|$1,419,080|$1,533,080|$1,553,080|$3,491,480|
|Expenses | | | | | | |
| | | | | | | |
|EBITDA |$507,320 |$507,320 |$507,320 |$393,320 |$373,320 |$800,920 |
|Cash at the end of |$667,320 |$1,194,640|$1,721,960|$2,135,280|$2,528,600|$3,483,520|
|the Month | | | | | | |













| |7th |8th |9th |10th |11th |12th |
|Paid in Capital | | | | | | |
|Cash |$3,483,520|$4,284,440|$5,085,360|$5,886,280|$6,687,200|$7,488,120|
|Seats |18480 |18480 |18480 |18480 |18480 |18480 |
|Sale of tickets |$7,854,000|$7,854,000|$7,854,000|$7,854,000|$7,854,000|$7,854,000|
|Cargo |$2,590,000|$2,590,000|$2,590,000|$2,590,000|$2,590,000|$2,590,000|
|Flight Hours |650 |650 |650 |650 |650 |650 |
| Cost of Goods |$6,151,600|$6,151,600|$6,151,600|$6,151,600|$6,151,600|$6,151,600|
|Gross Profit |$4,292,400|$4,292,400|$4,292,400|$4,292,400|$4,292,400|$4,292,400|
|Less Expenses: | | | | | | |
|Accounting/Legal |$20,000 |$20,000 |$20,000 |$20,000 |$20,000 |$20,000 |
|Airport Service |$1,200,000|$1,200,000|$1,200,000|$1,200,000|$1,200,000|$1,200,000|
|Advertising |$80,000 |$80,000 |$80,000 |$80,000 |$80,000 |$80,000 |
|Commissions |$1,044,400|$1,044,400|$1,044,400|$1,044,400|$1,044,400|$1,044,400|
|Insurance |$200,000 |$200,000 |$200,000 |$200,000 |$200,000 |$200,000 |
|Lease of Planes |$160,000 |$160,000 |$160,000 |$160,000 |$160,000 |$160,000 |
|Rents |$60,000 |$60,000 |$60,000 |$60,000 |$60,000 |$60,000 |
|Repairs/Maintenance|$40,000 |$40,000 |$40,000 |$40,000 |$40,000 |$40,000 |
|Shipping & Storage |$20,000 |$20,000 |$20,000 |$20,000 |$20,000 |$20,000 |
|Salaries/Wages |$400,000 |$400,000 |$400,000 |$400,000 |$400,000 |$400,000 |
|Payroll Taxes |$56,000 |$56,000 |$56,000 |$56,000 |$56,000 |$56,000 |
|Travel & Meals |$30,000 |$30,000 |$30,000 |$30,000 |$30,000 |$30,000 |
|Office Supplies |$2,000 |$2,000 |$2,000 |$2,000 |$2,000 |$2,000 |
|Credit Card |$157,080 |$157,080 |$157,080 |$157,080 |$157,080 |$157,080 |
|Processing | | | | | | |
|Telephone |$10,000 |$10,000 |$10,000 |$10,000 |$10,000 |$10,000 |
|Utilities |$11,000 |$11,000 |$11,000 |$11,000 |$11,000 |$11,000 |
|Website |$1,000 |$1,000 |$1,000 |$1,000 |$1,000 |$1,000 |
|Total Operating |$3,491,480|$3,491,480|$3,491,480|$3,491,480|$3,491,480|$3,491,480|
|Expenses | | | | | | |
| | | | | | | |
|EBITDA |$800,920 |$800,920 |$800,920 |$800,920 |$800,920 |$800,920 |
|Cash at the end of |$4,284,440|$5,085,360|$5,886,280|$6,687,200|$7,488,120|$8,289,040|
|the Month | | | | | | |

Quick Profile Summary

Rob Cox
Name: Rob Cox
Link: http://www.salespider.com/p-8318771/rob-cox
Location: El Cajon,California,United States
Job Title: CEO
Company: California Airlines Inc

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