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Steve Falk - Aurora, Ontario

Steve Falk
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About Steve Falk

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Steve Falk is currently living in Aurora, Ontario, working as a Managing Partner in "SF Consulting Services" and is interested in Advertising & Media, Communications, Print Media.
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Job Title

Managing Partner

Company

Location

Aurora, Ontario

Categories of Interest

Advertising & Media, Communications, Print Media

Company Size

1-4

Resume

Possesses a boundless curiosity, a creative intellect, a somewhat unsettling optimism, and a keen awareness of the balance between work, family, friends and our place in the world.

Designed and implemented integrated distribution solutions for the print and direct marketing industry. These included planning for ongoing direct mail programs, mid-sized warehouse and logistics support for the book industry in Canada and outbound to the US.

In 2007, directed acquisition of Westminster International, a 15 year old database marketing execution firm, in partnership with a printing company. Re-branded the firm and guided improvements with internal processes, directed a corporate integration with the new printing company partner and put a new emphasis on sales and marketing through SEO and online channels.

Installed Salesforce.com as an internal CRM tool and sales/opportunity tracker, implemented a custom quoting and invoicing database program that streamlined internal processes and improved customer service levels. Oversaw the installation of a Descartes shipping system.

During the soft economy of this period drove double digit sales growth through improved online marketing and SEO practices. Westminster\'s marketing spend online was about equal to the cost of more traditional sales commission strategies.

Currently can be reached at (sfalk@sympatico.ca)
Specialties:

Small-Medium size business management/restructuring, Database marketing, Salesforce.com, SEO and website design that drives sales, Email Marketing, Fundraising using database marketing/direct mail/email, Retail Direct Mail, Print/data integration - variable print

Quick Profile Summary

Steve Falk
Name: Steve Falk
Link: http://www.salespider.com/p-8297471/steve-falk
Location: Aurora,Ontario,Canada
Job Title: Managing Partner
Company: SF Consulting Services

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