Justin MacKinnon - Ontario

Justin MacKinnon
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About Justin Mackinnon

Justin Mackinnon is currently living in Ontario, and is interested in Advertising & Media, Communications, Marketing.
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Advertising & Media, Communications, Marketing

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SENIOR COMMUNICATIONS PRO: Inspired, Creative, Proven

Justin MacKinnon, MA

Executive Summary

Hits the ground running:
Has been described by employers and clients alike as a unique blend of organizational, creative and technical talents committed to driving results and tirelessly focused on improving communications and marketing plans, products and systems to drive revenue, reign in expenses and accelerate ROI.

Thrives in a frantic, take-no-prisoners environment and leads the charge. A natural-born communicator: with 10+ years international marketing and communications experience. Resourceful and creative, an eye for detail and a wizard with words the ultimate plug-and-play talent injection for your dynamic team.

Features & Specs

Strategic Savior
World-class integrated communications campaign management; market analysis, segmentation and targeting; project leadership; key message development and alignment; organizational communications

Professional Wordsmith
C-suite communications; copywriting; marketing collateral; press releases and media kits; whitepapers, case studies and customer profiles; quarterly and annual reports

Technical Tour-de-Force
Web master extraordinaire content strategy and deployment CMS guru, W3C standards and UAT, Dreamweaver, HTML, Flash, XML, Fireworks; graphic designer Photoshop, Illustrator, InDesign; new media guru Web 2.0, WordPress, electronic media; blogs, wikis, podcasts and mash-ups
Employment History

Marketing and Communications Consultant (Contract) | Radiation Safety Institute of Canada, 2009 - 2010
Completely overhauled, remade and modernized all client-facing touch-points for the Institute including visual identity, website, e-commerce, marketing collateral, templates, advertising, promotional items, etc and built new advanced technology platforms for future growth in the form of new telecommunications, corporate network and customer relationship management (CRM) systems. Delivered on-time and significantly below budget.
-Delivered a completely new and sustainable look and feel for the organization that better reflects the cutting edge science being done.
-Planned, executed and delivered new website (budget $15,000, final $3,700)

Marketing Lead (Contract) | Ministry of Research and Innovation, 2008 - 2009
Designed strategic marketing and marketing implementation plan for the $150 million Biopharmaceutical Investment Program (BIP) aimed at attracting new or enhanced biopharmaceutical investments in Ontario.
-Focused on increasing the level of new biopharmaceutical Research and Development and advanced manufacturing in Ontario and to expand local footprints, and create a generation of new high value jobs for Ontarians.
-Efforts included creating and deploying sales and promotional collateral internationally through all available channels including print, new media, event marketing, direct mail

Senior Communications Manager | Nortel Networks, 2007 - 2008
Led global portfolio of strategic communications projects to bolster Influencer Marketing and Employee Engagement programs which sought to position that company as top quartile employer in these areas.
-Created world class strategic communications plans and programs to drive Employee Engagement and counter growing cynicism within key internal divisions and teams.
-Drove efforts gain the company an industry leadership position in the area of Corporate Social Responsibility (CSR) -- focus on showing the company\'s superior position in Green IT to customers, partners, employees and the public.

Marketing Communications Manager | Infrastructure Ontario, 2004 - 2007
A Government of Ontario Crown Corporation dedicated to managing some of the province\'s larger and more complex infrastructure renewal projects -- ensuring they are built on time and on budget. I led a small team of dedicated and creative professionals, driving the organization\'s business development and stakeholder relations objectives.
-Drove media and investor relations programs designed to proactively engage these key influencer groups.
-Researched, consulted and wrote all media materials including media kit and press releases. Also acted as company spokesperson for all matters related to the municipal lending program.
-Wrote, designed and managed the production of new suite of flexible marketing collateral templates including, brochure, borrower profile series, client e-mail blast, tradeshow exhibit, event signage and other promotional materials.
-Strategically segmented customer relationship management database to enable direct marketing initiatives and target prospects with customized messages and collateral.

Corporate Affairs Writer (contract) | TARION Warranty Corporation, 2003-2004
Private, independent industry regulator, consumer watchdog and warranty underwriter for the new home construction industry in Ontario. Ensured the quality and consistency of all written corporate communications, both internally and externally, to support the organizational objective of becoming a modern, consumer-focused, business organization.
-Implemented the website redesign strategy to ensure content and imagery furthered project objectives. Manage all on-line content and design creation and implementation, as well as enhancement strategy and roll-out.
-Researched, planned and wrote new mandatory consumer information package to support major industry service policy change. Efforts also included managing the revision of the document through consultation with key stakeholders at the senior executive level and briefing and consulting with the advertising agency on the design.

Communications Specialist | Fidelity Investments Canada, 2000 -2002
Canadian headquarters of the worlds largest mutual fund company. I was responsible for executing all aspects of the communications plans as established at a corporate level through various media electronic and traditional communications, all company meetings and social activities to further companys mission, vision and values.
-Enhanced the companys vision, mission and values by producing timely and relevant content on a daily basis for the front page of the corporate intranet site (daily audience 1000+).
-Enabled the company to demonstrate greater corporate social responsibility by streamlining and rationalizing the corporate donations program - including the national charitable partnership, the Employee Activities Committee, requests for corporate donations and sponsorships thereby reducing the necessary hours committed per week from 8 to 2.5.

Marketing Co-ordinator (contract) | IBM Canada, 1998
Launched and co-ordinated the participation of large IBM customers in the \"e-business Mark\" Internet marketing program. Developed many of the participation tracking procedures and trained additional program staff as the project developed.

Academic Background

Master of Arts, English | University of Toronto, 1999
-GPA 4.2

Bachelor of Arts, English and History | University of Toronto, 1996
-GPA 3.9
-Graduated with High Distinction, awarded Diefenbaker Essay Prize (1993)

Quick Profile Summary

Justin MacKinnon
Name: Justin MacKinnon
Location: Ontario,Canada

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