Bryan Krafchik - Vancouver / Lower Mainland, British Columbia

Bryan Krafchik
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About Bryan Krafchik

Bryan Krafchik is currently living in Vancouver / Lower Mainland, British Columbia, working as a Principal in "Marimba Consulting" and is interested in Consulting, Human Resources, Internet / IT.
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Job Title




Vancouver / Lower Mainland, British Columbia

Categories of Interest

Consulting, Human Resources, Internet / IT

My Interests

I'm interested in learning about small business training challenges and the extent to which training (or lack of it) impacts business success.

Join Date

Bryan Krafchik has joined on Apr 13, 2010



To bring extensive knowledge, skills, and passion for training and
development to the small business community of Western Canada.

. Since 1993, has used industry-leading technology to design, manage,
deliver & evaluate training programs.
. Highly skilled as a training consultant and service marketer.
. Extensive experience successfully delivering ERP (Enterprise Resource
Planning) system and process training projects.
. Designer of several methodologies for developing skills in junior
managers and fast-track employees.
. Specializes in aligning training with business objectives; including
needs assessments, skills gap analysis, training design, and performance
evaluation & support.
. An accomplished trainer and skilled facilitator adept at integrating
training into overall business operations, having worked in companies
ranging from solo ventures to major international corporations.
. Successful Board-level experience with proposals, management plans, and
other communications related to large, multi-phase, multi-department
training projects.
. Often recognized for successful project leadership, and has been invited
to join (or present to) executive-level planning committees and industry-
leading conferences.

Work Experience

| |

Principal, Marimba Consulting, Vancouver, BC (Jan 2010 to Present)
An independent training consultant who creates system and process
solutions using a blended learning approach.
| |

Duties... generating sales, writing proposals, managing accounts,
delivering all consulting services, laising with technology partners,
overseeing the work of client and third-party content developers
V Designed a national financial services franchise\'s first-ever complete
training program; integrated existing training and operations
documentation, increased efficiency, and reduced long-term training
costs by approximately 30%.
V In only 3 months built a 110-person referral network, raised 7 leads,
and landed 3 projects.

| |

Systems Training Manager, Best Buy Canada, Vancouver, BC (Nov 2007 to Nov
Canada\'s largest consumer electronics retailer, with 2 well-known retail
chains (Best Buy and Future Shop).
$5B in revenues, 34% market share, and 30,000 employees (2008).
| |

Reported directly to the Vice President of Corporate Human Resources;
supervised a Communications Manager, Instructional Designer, and 2
Content Developers.

. leading the Company\'s largest-ever internal training, communications
and change management program - with a $3MM budget - in support of a
$150MM project to replace outdated retail technology (point-of-sale,
inventory, sales reporting, etc.) used by over 80% of the Company\'s

. defining (in collaboration with senior executives) the training needs
of 18 Head Office departments and more than 200 retail stores
. obtaining support from (and reporting back to) senior-level Head Office
executives, and facilitating weekly status update / knowledge-sharing
meetings for 30+ key stakeholders
. developing vendor selection criteria, selecting vendors, and
negotiating contracts
. translating (in collaboration with software architects) functional
design specs into user-friendly training materials
. managing the training team, the internal communications process, and
all relationships with outsourced training partners

V Secured $1MM in funding, and then organized and directed the
implementation of a team-based LMS (Learning Management System) -
elevating the status of the Training Department in the process - after
effectively lobbying Company executives.
V Reduced training development costs 53% (from approx. $850M to $400M),
by closely managing outsourced contracts and integrating internal
training and communication streams.
V Improved the depth, quality, and sophistication of training development
through selective outsourcing.
V After delivering the project\'s first phase on-spec, on time, and 50%
under budget, was invited to represent \"workplace learning\"(the HR
budget\'s largest expense category that year) at an \"HR Top Table\"
consisting of top executives who decide all of the Company\' HR goals,
strategies, and metrics.

| |

Principal Consultant, Brightwave Ltd., London, UK (Jun 2005 to Jun 2007)
A top-ranked, 25-person developer of customised e-learning for UK and
Irish corporate and government clients,
with 2006 revenues of approximately 1.5MM.
| |

Reported to the Managing Director; supervised up to 5 (Project Managers
and Instructional Designers).

Duties... generating sales by personally delivering all of the Company\'s
e-learning training consulting; managing client accounts; building
partner alliances (e.g. with recruiters, management consultancies, and
other training providers)

V Designed, developed, and piloted the training solution for 70,000
Office of National Statistics contractors that will be delivering the
2011 Census of England and Wales.
V Converted internal development tools into a high-end, 3-part training
package (LMS, curriculum authoring tool, and evaluation system) and
then sold it to several high-profile clients.
V Sold over 500,000 worth of training solutions to (and became a
preferred vendor for) a broad range of blue-chip clients such as Allied
Irish Bank, ONS (the Office of National Statistics), Ford, Liverpool
Victoria, Unisys, Hays HR Services, and the Broadcasting Commission of
V Wrote 20-plus proposals, all of which were either chosen immediately or
shortlisted for the next evaluation round.
V Created training methodologies for employee orientation and regulatory
compliance, publishing a white paper on the latter.

| |

Principal, E-Learning Strategy Consulting, London, UK (Jan 2003 to Jun
Assisted corporate training departments with integrating e-learning, by
developing e-learning strategies and
e-learning outsource guidelines.
| |

V For Exel (now DHL Supply Chain), created and managed a worldwide
\"outsourced e-learning\" service that removed 100% of their learning
technology costs.

V Designed a commercial e-learning strategy for TMA (a global executive
education provider), served as their Acting Director of E-learning, and
wrote a syndicated article on the role of e-learning in management.
V Addressed (upon invitation) a Monte Carlo summit meeting of Europe\'s
top 100 HR directors (2003).

| |

Global E-Learning Strategy Manager, Exel Plc, London, UK (Jun 2000 to Apr
The world\'s largest supply chain company, with over 100,000 staff around
the globe and 7Bn in revenues (2002). Purchased by DHL in 2006.
| |

Reported to the Director of Global Learning and Development. Managed and
motivated a Content Manager, Content Developer, Systems Administrator,
and Support Analyst.

. determining an optimal audience profile for the Company\'s existing in-
house e-learning program (
. stabilizing, enhancing, and promoting the program so as to cost-
effectively increase its client base
. managing the selection and implementation of all global learning
infrastructure (LMS, authoring systems, collaboration tools, and
. negotiating with 3rd-party technology and custom content providers

V Reduced Exel\'s training technology costs by 30%.
V Expanded the user community (from 800 to 10,000 in only
18 months) and established a 20-country, 30-person \"E-Learning
Champions Network\".
V Designed and delivered a systems training program for 8,000 users of
the \"Unitel21\" global freight management system.
V Earned a seat on Exel\'s board-level Information and Knowledge Strategy
V Successfully lobbied for funding for an LMS implementation, and
developed a communications-driven approach to managing e-learning that
focused on highlighting the training needs of junior managers.
V Successfully lobbied the Board\'s Operations Strategy Taskforce, to
support, by presenting them with a \"toolkit\" approach to

| |

European Manager (Knowledge Services Group) DACG, London, UK (Jan 1997 to
Jun 2000)
Provides end-user support and training for enterprise-wide systems
implementations. 1500 employees (400 in Europe).
| |

Reported to the Managing Director, Europe and supervised several
Knowledge Service Consultants. Charged with establishing a core
technology-based training offering that would increase profit margins and
improve client service.
V Within 2 years, converted every European client to technology-based
learning and was appointed to the European Board of Directors.
V Developed (in partnership with SAP AG) context-sensitive training
V Delivered training methodologies and classroom instruction to blue-chip
clients including Shell, Volkswagen, Mercedes-Benz, SWIFT and the BBC.
V Led a team that developed a knowledge management portal that unified
the training approach, enabled cross-client knowledge sharing, and
improved profitability.

(Prior Experience)
Marketing Coordinator, IHUD Insurance Agency, Tel Aviv, Israel 1994 to
Public Programs Coordinator, South African Museum, Cape Town, South Africa
1992 to 1994
Tutor, Department of Social Anthropology, University of Cape Town, South
Africa 1991 to 1993


2006 Certificate in Distance Ediucation, Univ. of Michigan, Ann Arbor, MI & Parana University (Brazil)
1996, Diploma in Web-based Training, Yeda School of Knowledge, Tel Aviv, Israel
1991 Hons. Bachelor of Social Anthropology, University of Cape Town, South Africa
|1989 Bachelor of Social Sciences

Developing a Sustainable Compliance Learning Architecture. (2006)
The Challenge for E-Learning. (2003)
The South African Museum and its Public: Negotiating Partnerships.
Annals of South Africa (1994)
Project 93 - Building community collaboration. UK Museums Journal
Adventurous Changes. Museums Journal 94 (4)

Professional Memberships

Small Business Council of the Vancouver Board of Trade

Quick Profile Summary

Bryan Krafchik
Name: Bryan Krafchik
Location: Vancouver / Lower Mainland,British Columbia,Canada
Job Title: Principal
Company: Marimba Consulting

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