Kristen Petri - Ontario

Kristen Petri
Send Message

Kristen's Trophies

Attractive Profile SaleSpider Trophy Image
Premium Member Not Completed SaleSpider Trophy Image

About Kristen Petri

Kristen Petri is currently living in Ontario, working as a Marketing Manager & Community Outreach in "Better The World" and is interested in Advertising & Media, Communications, Marketing.
Not the person you're looking for?
Find more results for Kristen Petri

Job Title

Marketing Manager & Community Outreach




Categories of Interest

Advertising & Media, Communications, Marketing

Company Size



Kristen D. Petri


Master\'s degree in Professional Communication, specializing in
International and Intercultural Communication. Recognized for strong
leadership, interpersonal and team-building skills; able to work in diverse
situations with people of all nationalities, cultures and walks of life.
Professional experience includes social media, marketing, customer service,
project management, international development, writing and editing.


Marketing Manager, Better the World Inc.
February 2009-Present
Better The World Inc. provides a web 2.0, social fundraising software
platform that connects socially responsible consumers to corporate cause
marketing campaigns; the resulting proceeds are directed to charity. This
fundraising model provides a new type of \"crowd-sourced\" revenue streams
for online communities with large memberships such as charities, not for
profits, corporate foundations and schools.

Social Media
. Utilize social media to create a \"buzz\" about Better The World to
increase traffic, attract new members, and create a positive and exciting
brand image (Facebook, Twitter, LinkedIn Care2, blogger outreach etc.)
Blogger Outreach
. Develop blogger outreach strategy building relationships with select
persona; pro-actively targeted top 500 mommy bloggers, social
responsibility/cause bloggers, and student bloggers
Content Development
. Writing of articles, web copy, blogs and forum postings promoting Better
The World, charity partners and corporate social responsibility (CSR)
Brand Positioning
. Ideation of contests to attract new members, guerilla marketing
techniques, and creative strategies to catch the attention of top
bloggers, media and celebrities
Youth Outreach
. Manage student outreach programs; media outreach to university newspapers
across Canada and the USA, placement of articles in student association
newsletters, creation of school promotion materials, and participation in
national student conferences
Other Projects
. Creating targeted marketing materials/giveaways, managing interns,
production of screencast instructional videos, and the collaborative
creation of a promotional \'Virtual Volunteering\' video

Masters of Professional Communication, Specialization in Intercultural and
International Communication, Royal Roads University, Victoria, BC
November 2007-June 2009
. Thesis: New Immigrants and the \'No Canadian Experience\' Barrier
. Attended cross-cultural learning program at Shandong University in Jinan,
. Designed and conducted focus groups; examined, analyzed and evaluated
pertinent literature
. Focused on intercultural and international communication dynamics,
culturally-specific marketing, multiculturalism and diversity, and
utilizing varied forms of media to communicate and engage with a
diversity of cultures

Management, Families for Children Orphanage, Bangladesh
July 2007-October 2007
. Volunteered with FFC from 2001 to the present day (Canada and Bangladesh)
. Conceptualized, developed, and marketed The Spa, a training centre
helping impoverished youth attain marketable job skills (funding from
CIDA development grant)
. Completed staff restructuring; clarifying of job roles, creating new
positions, hiring and dismissals
. Networked with government officials, other NGO\'s, Canadian embassy
officials, and local businesses to create awareness, fundraise and
encourage support for FFC

VVIP Flight Attendant, Private Aircraft, Saudi Arabia
November 2005-May 2007
. Worked on a Royal VVIP aircraft providing a high level of service,
safety, security and confidentiality to His Royal Highness and other
international government officials
. Dealt with Heads of State from the Middle East, Asia, Europe and Africa
in accordance with the protocol and conduct required in each country and

Job Developer, Woodgreen Youth Job Centre, Toronto, ON February
2005-October 2005
. Responsible for obtaining job placements, developing job training
programs and mentorship of youth and new immigrants who face barriers
entering the workforce (attained top job placement statistics)
. Utilized diverse marketing techniques developing a substantial employer
placement base
. Initiated information sharing system to increase productivity and
. Involved in Youth Outreach programs to raise awareness of agency and
services offered

Financial Consultant, Investors Group, Toronto, ON June 2003
- January 2005
. Created and executed financial plans tailored to client\'s goals, needs
and risk tolerances
. Produced and presented educational seminars on finance targeted to
specific demographics
. Marketed financial planning services through trade shows, writing
magazine articles, newsletter creation and conducting client events

Senior Flight Attendant, Emirates Airline, Dubai
February 1999 - May 2003
. Rapidly promoted within the airlines due to exceptional customer service
skills, proven leadership, coaching, team-building, and motivational
. Managed 15+ airline crew members, responsible for service and safety for
300+ passengers
. Participated in various PR events for airline corporate marketing


Masters of Professional Communication, Royal Roads University

Bachelor of Arts, Social Anthropology, Dalhousie University

Financial Planning Diploma, Richmond School of Commerce
. Completed the Canadian Securities Certification (CSC), Mutual Funds
examination (IFIC), and the Life Insurance License (LLQP)

Airline Studies Diploma, International Air Transportation Association


. Microsoft Office Suite: Word, Excel, PowerPoint, Outlook, Access / iMovie
/ Screenflick
. Experience with Search Engine Optimization (SEO), Google AdWords, Social
Bookmarking, use of web analytics and social media monitoring tools
. Grant Seeking and Proposal Writing Certificates
. Intercultural Effectiveness Course overseen by the Canadian Foreign
Service Institute

647.891.7947 783 Gerrard Street East Toronto, ON M4M 1Y5

Quick Profile Summary

Kristen Petri
Name: Kristen Petri
Location: Ontario,Canada
Job Title: Marketing Manager & Community Outreach
Company: Better The World

Explore using SaleSpider

Businesses You May Be Interested In

 Business Picture
 Business Picture
 Business Picture
 Business Picture

Other Marketing Manager & Community Outreachs from Ontario

 Business Picture
 Business Picture
 Business Picture
 Business Picture

Kristen Petri’s Business Connections

Find more information on the Company

Share This Profile

Member Spotlight

chuck brown Icon
Chuck Brown
Chuck Brown's Jazz Band

Business Spotlight

Comcast Icon
Kristen Petri
Who Viewed This Page
Last Seen
Thursday August 11, 2016
Top Cities
Delhi 1.7%
Toronto 1.17%
Bangalore 1.1%
Top Browser
Chrome Chrome51.56%
Firefox Firefox14.07%
OS Expand
Device Expand
Language Expand
spacer pixel