rad nieves - Ontario

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About Rad Nieves

Rad Nieves is currently living in Ontario, and is interested in Consulting.
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Rad Nieves
2779 Gananoque Drv. #61
Mississauga . ON . L5N 2E4
t. - 905.819.4796


- Over ten years experience in Sales, Marketing and Market Development specializing in top quality products and niche markets
- In depth knowledge of market platforms, consumer trends and customer psychology
- Extensive background monitoring competitive landscapes, identifying market needs
- First-rate technical skills and a true passion for excellence
- Forward thinking and innovative with a visionary creative perspective
- Proven project management, negotiation and communication skills with a track record for delivering results and meeting deadlines
- Strong organization and prioritization skills, with the ability to manage multiple projects simultaneously


Brand Advocate (Sales & Marketing Rep.) for Maytag Appliances
Whirlpool Canada Nov 2007 - May 2009
Retail Brand Specialist (Sales Rep.) for G.E. / Profile Appliances
Mabe Canada May 2009 - Jan 2010

- Responsible for sales and business development, as well as, the creation of new partnerships and relationships. Territory Southern Ontario Acct.: Home Depot
- Organized, implemented and conducted product orientation, presentations and training
- Administered marketing and promotional integral support at store level
- Provided weekend sales support at retail in order to improve brand closing ratios
- Managed customer service assistance including escalated situations
- Monitored and delegated the maintenance of product displays
- Coordinated presentations and product awareness at vendor fairs and home shows
- For 2008 met and exceeded sales quotas of 15% for the year, on 2009 increased sales by 7% for the year

Independent Market Development Consultant (full and part-time)
Rad Nieves Consultant 1994 - Present

- Contracted by companies such as: Sony, BMG, EMI, Quality, Verve and Universal Music
- Conducted product assessments outlining market capabilities and targeted approach
- Produced and/or adapted international concepts for Canada to open new markets
- Supervised market research, marketing analysis and sales planning to secure product release results and placement
- Orchestrated sales team initiatives and market support, meeting and surpassing quotas on a regular basis
- Organized publicity, marketing and promotional strategies that delivered fresh initiatives exceeding intended goals
- Supervised on-line exposure and e-commerce applications to expand markets while augmenting demographics and increasing sales
Rad Nieves 905.819.4796 || Page 2


Sales and Market Development General Manager
MRP Music Group Inc. 1999 - 2006

- Responsible for all sales and market development across Canada
- Supervised the securing, servicing and maintenance of a multi-territory client base including all corresponding costumer support
- Managed catalogue sales and exploitation via direct sales, licensing deals and distribution contracts, consistently obtaining objectives through sharp negotiating skills
- Identified new target markets while monitoring and analyzing sales, marketing and promotional programs constantly fine-tuning their effectiveness
- Executed any corresponding business and/or legal affairs in order to finalize deals
- Administered expense planning and budgeting with a keen focus on profit and loss
- Implemented project evolution processes and priority sequences to maintain product to market and marketing deadlines

Specialized Music Buyer / Market Development Consultant
Sunrise Records 1995 - 1999

- Purchased specialized content internationally, continually procuring aggressive vendor discounts and terms
- Drafted product to market strategies and commercialization plans to streamline product penetration
- Arranged and oversaw the execution of product placement at retail level to improve exposure and customer accessibility
- Formulated retail support systems to provide stores and staff with practical sales tools to enhance customer product comprehension and buying spontaneity
- Monitored product movement, reacting on trends to maximize business and sales
- Drove sales through creative ideas in marketing and promotions


Bachelor of Fine Arts - Drawing & Painting
Facultad de Bellas Artes [Crculo de Bellas Artes] - Montevideo

International Business - Diploma
Instituto Industrial de Estudios - Camara de Industrias del Uruguay - Montevideo

Impressionism (Painting - Superior Level) - Certificate
Modern and Contemporary Art (General History of Spain)
Facultat de Belles Arts - Barcelona

Planning & New Product Development / Project Management - Certificate
American Management Association - New York

Effective Communications & Human Relations / Leadership Training for Managers - Certificate
Dale Carnegie Training - Toronto

Languages: English - excellent verbal and written communication skills. Spanish - excellent verbal and written communication skills. Portuguese - basic verbal and written communication skills

Computer Skills: MS: Word, Excel, Power-Point - Adobe: Illustrator, Photoshop - Corel: Draw, Photo-paint, Painter - as well as - Various other Media & Audio Production Programmes

Quick Profile Summary

rad nieves
Name: Rad Nieves
Location: Ontario,Canada

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