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Ian Cantle - Ontario

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About Ian Cantle

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Ian Cantle is currently living in Ontario, and is interested in Advertising & Media, Communications, Marketing.
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Location

Ontario

Categories of Interest

Advertising & Media, Communications, Marketing

Company Size

1-4

Resume

IAN CANTLE
RESULTS DRIVEN MARKETING LEADER

PROFESSIONAL PROFILE
An accomplished marketing professional with over fifteen years of
experience and a track record of directly impacting the bottom line through
leadership, planning and execution, creativity and an entrepreneurial
spirit.
> Skilled at providing bottom line results by applying corporate vision
into everyday execution of deliverables.
> Successfully led national marketing initiatives to new levels of
effectiveness.
> Raised sales and brand awareness in the marketplace.
> Successfully brought a large number of high-tech products to market
through smooth and effective product launches and support activities.
> Strong relationship building and negotiation skills.

PROFESSIONAL EXPERIENCE
ACKLANDS-GRAINGER INC. 2007 - 2009
Canada\'s largest distributor of industrial, safety and fastener products
with over $700 million in yearly sales. Taking market share and growing
business during the economic slowdown.
Marketing Manager
Successfully managed national business-to-business marketing efforts:
branding, advertising, branch development, event support, customer
segmentation, developing and launching one of Canada\'s largest catalogues.
. Branding: Successfully led the development and national implementation of
rebranding including collateral, communications, website, intranet,
signage, merchandising, vehicle signage, and trade shows.
. Advertising: Developed and executed national advertising campaigns for
specific industries with targeted messaging resulting in greater
awareness.
. Vendor Relationships: Selected and managed key supplier relationships to
reduce costs and increase quality.
. Collateral: Raised the bar in the development, design and launch of key
sales and marketing materials including: collateral, direct marketing
materials, POS, and the industries largest catalogue.
. Segmentation: Successfully led a cross-functional team to implement a
high profile customer segmentation program, resulting in greater customer
awareness and integrated sales process.



PHONAK CANADA LTD. 2003 - 2007
Manufacturer of high tech devices and wireless systems for those suffering
from hearing loss. The fastest growing global group company.
Client Marketing Manager 2006 - 2007
Led sales and marketing efforts related to client partnerships, cooperative
marketing efforts, incentive promotions, loyalty programs, product
promotions and inside sales.
. Grew and protected market share through the growth and maintenance of the
Club Alps loyalty program. Increased 20-30% revenue growth and
approximately 150% growth in membership.
. Enhanced sales through leadership in product/special promotions and
incentive programs by 15-25%.
. Led the development and implementation of inside sales role and mentored
young representative to exceptional success resulting in over 200%
growth.
. Increased sales and nurtured strong client relationships through
marketing consultations and support. Over 200% increase with new and
existing clients.
. Developed a cost effective online direct marketing ordering system.
Marketing Manager 2005 - 2006
Responsible for managing the national marketing team in internal and
external communications regarding product launches and support, promotions,
incentive programs, government funding, client marketing, sponsorships, and
advertising.
. Led successful product launches, including events, seminars, trade shows,
launch mailings, national advertising.
. Managed marketing team and resources including national marketing
budget, yearly marketing plan and timelines.

Business Development Coordinator 2004 - 2005
Key member in the development of programs focused on building new business
and growing business with existing clients.
. Planned and implemented an exclusive product launch and partnership
event. Received excellent feedback from leadership and clients saying it
was \"By far, the best event they had been to in the industry\".
. Successfully launched and administered the exclusive Club Alps loyalty
program.
. Increased sales through client marketing support efforts.

Marketing Coordinator 2003 - 2004
Provided support to the marketing department during a difficult period by
being empathetic with colleagues, renewing vision, and managing projects,
and provided national marketing leadership.
. Led a faltering marketing department to recovery and new levels of
achievement.
. Saved approximately 25k in printing costs within the first 3 months
through strong negotiations and key relationships.

I.C. CONCEPTS GRAPHIC COMMUNICATIONS 1997 - 2003
Business start-up that evolved from a graphic design house to a marketing
consultancy offering clients marketing guidance and implementation of their
marketing plans.
Owner, Marketing Consultant, Creative Director, Designer
Developed high quality sales, marketing, and corporate branding materials
in a business-centric manner, while managing the day-to-day running of a
small business.
. Handled marketing and communications, business development and customer
service. Developed and presented strategic plans for customers, planned
and managed multiple projects, graphic design, layout, web site design
and development, creative direction, corporate identity and branding,
print brokering.

WARNER-LAMBERT INC. 1993 - 1997
Manufacturer of pharmaceuticals, confectionary (e.g. Trident, Halls,
Chiclets), and health care products
(e.g. Lubriderm, Polysporin, Wilkinson Sword razors).
Graphics Specialist /Graphic Designer
. Provided internal clients the means to move their vision to reality,
maintained a high level of customer service, provided graphic design,
layout, PowerPoint presentations, creative direction, bilingual
documents, while maintaining brand identity and consistency.

SOFTWARE SKILLS
Microsoft Office Suite, Word, Excel, PowerPoint, Access, CRM Systems,
Graphics/Web Development Software.
Adobe Creative Suite (InDesign, Illustrator, Photoshop, Dreamweaver), CRM
Systems, CMS Systems.

PROFESSIONAL DEVELOPMENT
Time Management, Project Management, Leadership Training, Sales Training,
Software Training.

EDUCATION
Presently reviewing part-time MBA options for 2010.
Computer Graphics Technical Diploma (Deans Honour List), Seneca College of
Applied Arts and Technology.

Quick Profile Summary

Ian Cantle
Name: Ian Cantle
Link: http://www.salespider.com/p-7806673/ian-cantle
Location: Ontario,Canada

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