Rick Nealis - Miami Lakes, Florida

Director of Sales/General Manager

Miami Lakes, Florida

Electronics, Marketing, Products

1000+

EXECUTIVE MANAGEMENT
Sales and Marketing Environments

Energetic, self motivated results-oriented sales, marketing and management
executive with a proven track record exceeding targets, consistently
increasing revenue and maximizing ROI with over 20 years of experience.
Demonstrated expertise in building strong relationships at all levels,
managing large national and regional firms and developing new distribution.
Experienced at working/leading dynamic teams and establishing substantial
market presence that influences new and existing opportunities in a fast
paced, constantly changing environment. Expertise in:

Sales/General Management - - - Six Sigma Transactional Greenbelt
Developing Strategic Alliances - Coaching Winning Teams
Improving Customer Relations - -Managing Succession Planning
Large Company Experience - - - -Increasing Sales/Profit
Skilled Communicator

PROFESSIONAL EXPERIENCE

SONY ELECTRONICS, Miami FL

Director of Sales/General Manager
1996 - 2009
Direct sales and marketing to Strategic and Key Regional accounts.
Products cover a wide range of consumer electronics from television to
blank media through both Direct and Channel partners. While delivering both
the revenue and sales office profitability, representation of the
retailers/wholesalers voice to both our marketing partners and Senior
Management. This includes product, go to market strategy, investment
recommendations and key co-managed initiatives and solutions.
. Grew annual revenue from $210m to over $334m in less than four years
by improving supply chain management, collaborative forecasting,
expanding product selection and increasing branded promotional
campaigns.
. Increased P&L contribution from 8% to 14% utilizing asset management
strategy to reduce order frequency, shipping costs and increasing ROI
on advertising expenses.
. Launched branded promotional campaigns through various media channels
contributing to increase in sales velocity on average of 50% for our
customers.
. Three time recipient of Director of the Year award.

Regional Manager, Television and Video Products
1987 - 1996
Managed sales and marketing for Television and Video products utilizing a
direct sales team to retail accounts in Southeast U.S. Developed in-store
demonstration and training programs resulting in increased sales and
product representation. Created and launched in-store
marketing/promotional campaign for new Handycam products utilizing Retail
Specialists, sales in the first year exceeded $13m versus a target of $6m.

. Faced with a growing competitive market, TV and Video products revenue
grew from $60m to $150m by revising/refining our distribution strategy
and developing exclusive point of purchase displays.
. Increased in-store market share from 12% to over 26% with both large
and mid-size retail firms by negotiating collaborative yearly targets
and investments.

Regional Manager, Audio and Telecommunications Products
1984 - 1987
Supervised the sales and marketing of Hi Fi, Personal Audio and
Telecommunications products in the Southeast U.S.
. Cultivated new distribution capitalizing on incremental growth of
$12m.
. Integrated (2) additional sales associates to manage the overall
category growth as sales grew from $16m to over $40m in 3 years.
. Won the prestigious Samurai award presented by senior management for
outstanding achievement and contribution to the organization in back
to back years.

Regional Manager Mobile Electronics
1983 - 1984
Managed the sales and marketing for Mobile Electronics utilizing
independent distributors and manufactures representatives for sales to
retail accounts in the Southeast U.S.


EDUCATION & PROFESSIONAL DEVELOPMENT
University of South Florida - Marketing and Business Administration major,
Tampa FL
University of Tennessee - Supply Chain Management Curriculum - Certificate
of Achievement
Six Sigma - Transactional Green Belt - Air Academy Associates - Certificate
of Completion
Problem Solving & Decision Making - Kepner Tregore Inc.
The 7 Habits of Highly Effective People - Franklin Covey
Lead, Focus, Win - Sustained Superior Performance - Franklin Covey
Situational Sales Negotiation - Bay Group International
Versatile Selling - Wilson Learning Group
The Oz Principle: Accountability Training - Partners in Leadership
Leveraging Diversity to Achieve a Competitive Advantage - Pope Associates
Business Forecasting: Best Practices - Institute of Business Forecasting
(IBF)
Management Assessment Leadership - Hogan Assessments Systems Group
Negotiating & Persuasion - Peter Stark

HONORS
Two time Samurai award winner - nominated and presented by senior
management for outstanding achievement and contribution to the organization
Three time Director of the Year Top Achiever

ASSOCIATIONS
ITC - Leadership Delegation - International Consultants Inc Richmond VA
Sony Dealer Council Committee - Advanced Product Design and Technology

COMPUTER SKILLS
Microsoft Word, Excel, Powerpoint, Oracle and SAP applications