Dan Medley - Owensboro, Kentucky

Owensboro, Kentucky

Advertising & Media, Consulting, Human Resources, Marketing, Wholesale

21-50

1610 Copper Creek Drive
Owensboro, Ky. 42303



Cell: (270) 314-6783
Home: (270) 683-1180


SUMMARY

I am a sales, marketing, public relations and management professional with
winning track record, MBA, and proven creative skills. An accomplished
trainer, leader and team builder; I successfully generate innovative on-
target marketing solutions. I have a broad base of experience, at home in
both boardroom and backroom.

WORK EXPERIENCE

Job Title Company; Location
Dates Employed

Business Development Consultant Owensboro, Ky.
11/2008 - Present

Self-employed business development consultant serving technology-
related businesses.
. Increased media exposure by creating targeted media and
promoting press coverage.
. Increased exposure to larger contracts by meeting with key
government officials and legislators, and
relevant lobbyists to pursue participation in city, county
and state RFP's.
. Developed a broader customer base by creating targeted
sales and marketing plans to reach new customer types.
Networking relevant conferences and hosting management
group meetings and training sessions.
. Pursued cooperative arrangements with complementing
businesses and organizations.

Owner/President K-Dan, Incorporated; Owensboro, Ky.
8/2006 - 11/2008


Managed three PPG automotive paint and refinish jobber stores, located
in Kentucky and Indiana, providing products and services to customers
in Kentucky, Tennessee, Indiana, and Illinois.
. Increased sales 6.2 percent by reorganizing the sales
department, increasing training, and creating more growth
opportunities.
. Improved profitability adjusted margin parameters, eliminated
unjustifiable discounting, reduced employment, controlled
inventories, and eliminated slow-moving and unprofitable lines.
. Maintained an 80 percent share of market by pricing reasonably,
keeping service levels high, and maintaining a stable,
knowledgeable workforce.

Vice President, Sales Quality Beers Distributing Company; Owensboro, Ky.
8/1981 - 8/2006

Responsible for marketing, sales, service, public relations, human
resources, and training for a wholesaler of beer, wine, spirits, and
non-alcoholic beverages.
. Grew share of market from a 21 share to a 76 share by
implementing a total market plan, developing well-trained and
highly-motivated employees, concentrating on store-level
execution, maintaining competitive pricing, increasing
promotional activity, establishing strong community involvement
and event sponsorship, and executing innovative advertising and
marketing plans.
. Received Anheuser-Busch Awards for Excellence in management,
sales, marketing, and community relations through a national
wholesaler development program which measured wholesaler
performance against national benchmarks.
. Salesmen regularly received regional and national Salesman of
the Year awards for sales performance and customer satisfaction
ratings.
. Graphics department featured in Busch Satellite national
broadcast for creativity and innovation in department
management, creative and promotional executions.

Director of Marketing and ORBCO, Incorporated;
Owensboro, Ky. 9/1977 - 8/1980
Public and Internal Relations

Directed the marketing, public relations, and human resources for
ORBCO and its seven subsidiary companies.
. Grew market and sales from local and tri-state area to regional
and national in scope by developing comprehensive market plans
and strategies to introduce its products and services and to
expand to new geographies.
. Established a Corporate Identity Program by creating and
communicating an internal and external corporate image that
linked the separate entities as part of one corporate family.

Advertising Director Central Bank and Trust Company; Owensboro, Ky.
1/1973 - 8/1977

Responsible for bank advertising and public relations.
. Increased Bank deposits from $18 million to over $70 million by
working with bank executives to develop advertising plans that
met corporate marketing objectives.
. Created a new visual image and communicated it internally and
externally.
. Encouraged new depositors and strengthened current relationships
by promoting innovative banking products including new
technology and service bundling.

EDUCATION

Degree Program Institution; Location
Degree Received

Master Business Administration Murray State University;
Murray, Ky. 1981

Bachelor of Sciences, Art Murray State University;
Murray, Ky. 1973

PROFESSIONAL EDUCATION

Course Institution; Location
Date

PPG Jobber Management Courses Pittsburgh Paints; Various U.S.
locations 2006 - 2008

Beer Marketing and Anheuser-Busch, Inc; Satellite and
various U.S. locations 1983 - 2006
Management Development Curriculum

Brewmaster Certificate Anheuser- Busch, Inc; Cartersville,
Ga. 1996

Space Management Certification Anheuser-Busch, Inc; St.
Louis, Mo. 1990

TIPS Master Trainer Certification Health Communications, Inc;
Arlington, Va. 1984 - 2006

Selling Skills Anheuser-Busch, Inc; Saint Louis,
Mo. 1982

How to Win Friends and Influence People Dale Carnegie Program;
Owensboro, Ky. 1977

Graduate School of Bank Marketing American Institute of Banking;
U of C Boulder, Colo. 1975

Banking and Finance American Institute of Banking;
Owensboro, Ky. 1973 - 1974

AFFILIATIONS

Dates Affiliated Organization
Positions Held

01/2009 - Present Bluegrass HIMSS
Associate Member

11/2006 - 11/2008 Bowling Green Area Chamber of Commerce
Member

10/2006 - 11/2008 PPG East Three Forum
Member

6/2002 - 8/2006 Kentucky Malt Beverage Council
Treasurer, 2004 - 2006

4/1992 - 4/1993 Kentucky Lifesavers Conference
Speaker and Honoree

7/1982 - Present Leadership Owensboro Alumni Association
President, 1994 - 1997

9/2000 - 8/2006 Kentucky Malt Beverage Education Association
Secretary, 2002 - 2006

10/2003 - 8/2006 Community Solutions for Substance Abuse
Board Member

3/2002 - 1/2006 Lourdes Catholic Church Parish Council
Parish Deanery Representative, 2003 - 2006

1/2000 - 1/2006 Owensboro Area Museum Board of Directors
Special Projects Chair 2002

7/1988 - 6/2006 Owensboro Rotary Breakfast Club
Charter President, 1988 -1989

5/1976 - 12/1985 Owensboro Jaycees
Chairman of the Year 1984

7/1995 - 6/2005 Kentucky Businesses and Industry Recycling
Program Board Member

2/1973 - 8/1978 Owensboro Hydrofair Board of Directors
Chairman, Media and Public Information
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Daniel S. Medley
medleydan@gmail.com