Keith Myers - Lewisville, North Carolina

Lewisville, North Carolina

Manufacturing, Marketing, Retail, Wholesale

Sales/Marketing and Sales Management

201-1000

Keith L. Myers, Jr.
884 Ridge Gate Drive, Lewisville, NC. 27023
Email: kmyersjr@triad.rr.com , Phone (336) 945-0625

Senior Sales and Marketing Professional

Results oriented Sales Professional with success in identifying and
developing opportunities in a flat, highly competitive CPG industry.
Uncompromised commitment to building strong relationships with a diverse
group of customers. Exceptional communication and teamwork skills.
Extensive working knowledge of the Military resale system.

Career Highlights:

Diverse Account & Channel Experience - Gas Convenience, Gas Kiosk,
Supermarket, Military Including Exchange, Commissary, Class 6 etc...,
Wholesale
National Merchandising, Signage, Distribution and Broker Agreements -
Achieved 100% account and outlet penetration. Developed and implemented
national Military Broker contract.
Sales Management - National strategically important chains with annual
sales over $500 million
New Product Line Launch - New and unique products not previously
available in the US market.
Military Channel - Implemented a refocused effort on US (CONUS) Military
business model. Developed national broker initiative with cost savings of
$3 million dollars annually.
Promotional Planning - Developed and executed national cycle planning
targeted retail marketing promotions to all assigned accounts, including
Military.
Sales Leadership - Coached and developed Territory Managers, Account
Managers, Retail Managers and Account Marketing Managers.


Professional Experience

Senior Account Manager - National Accounts (10/08-09/09)
Managed and developed strategic business plans for multiple national
chains, including Murphy Oil Corporation, Casey\'s General Stores Inc. and
The Pantry. Effectively selling and implementing brand and business
building programs, concepts and new products.

CHALLENGE: Implement programs in all assigned accounts to lead Modern
Smoke Free Tobacco initiative, achieved 100% penetration.

Vertically penetrated accounts\' top tiers to capitalize on business
opportunities within customer base.
Developed and implemented account business plans and strategies to
support brand performance and consumer awareness.
Incorporated field trade marketing managers in chain appointments and
decisions to ensure transparency and understanding of programs and goals
at all levels.
Developed and implemented plan to lead all assigned accounts through
\"tobacco migration\" strategy to modern smoke free tobacco products.
Collaborated with third party suppliers and chains to re-merchandise 100%
of all outlets within three months. New merchandising plans called for
refrigeration in set for modern smoke free tobacco products.
Cooperatively developed chain signage program, which was implemented
nationally. Cost savings to the company $900,000.00 per year.







Account Executive - Strategic Accounts (2006-2008)
Implemented a refocused effort for the U.S. Military Channel, ranked in
the Top Five in industry volume with sales in excess of $400 million per
year.

CHALLENGE: Increase focus on Military trade channel while reducing cost
of doing business.

Collaborated with Senior Management on construction and implementation of
a unique retail contract in all branches of the U. S. (CONUS) Military
within the first 2 months.
Constructed and implemented a unique Broker agreement to ensure coverage
of Military accounts with broker reps, replacing Field Trade Marketing
Reps with annual cost savings to the company of $3 million.
Coverage of all Military accounts was increased by 50% by instituting
broker initiative.
Developed Military Training Guide used to train Broker, as well as
communicate Initiatives to Trade Marketing.
Coordinated and conducted National Military rollout meetings in Virginia
Beach, VA. and San Diego, CA. targeting broker reps from all 50 states
and Puerto Rico.
Trained, managed and directed National broker network on brand
distribution, new brands introductions and national advertising
campaigns. Resulted in a 31% increase in distribution.
Facilitated the integration of third party military broker into company
\"connect\" data reporting system to ensure a seamless flow of information.
Collaborated with numerous internal departments to ensure company gleaned
key learning\'s from military modern smoke free tobacco test. This allowed
for national launch 9 months later.

Senior Key Account Manager (2000 - 2006)
Developed and implemented sales programs in Regional chains including
A.T. Williams Oil Co, Quality Oil Co. Lowes Foods and Food Lion.

Coached and developed three Account Managers with responsibility for 10
to 12 small regional chains with sales of 10-30 million per year.
Selected by senior management as a lead trainer during national meeting
on new merchandising contract held in New Orleans, LA.
Co-developed a Direct Mail program with Food Lion (2,100 store
supermarket chain), which resulted in company record coupon redemption
rates of 20%+.
Implemented a tactical initiative aimed at reducing key product Out of
Stock conditions at store level of assigned chains. Through rigorous data
analysis, customer commitment and effective communication to Field
Territory Managers we achieved a 28% improvement in this critical area.

Senior Division Sales Manager (1994 - 2000)
Led team of 30, Managers, Sales People and Administrators responsible for
selling and executing the sales and marketing programs generating sales
of approximately $11,000,000.00
Coached, developed and mentored employees for success through
advancement.
Built market share on company growth brands working within company
strategy while building tactical plans specific to assigned marketplace.
Selected by management to facilitate diversity training classes with
mangers on three separate occasions.
Selected by Executive Management to participate in Trade Marketing task
force challenged to develop retail and wholesale trade programs.
Received Golden Eagle award for innovation and execution surrounding a
chain event tie in with Winston Cup racing.

Additional Information
. Professional Development / Training (partial list): Leadership
Development, Talent Development, Driving Execution, Leading Change,
Influencing & Credibility, Presentation Skills, Diversity &
Harassment, Profitability Analysis, Strategic Thinking and Problem
Solving, Conflict Management, Project Management,
. Computer Skills: Microsoft Word, Excel, Outlook and PowerPoint.
Experienced with Merchandising, Plan O Gram and space management
programs.