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Steven Ritchey - West chester, Pennsylvania

Steven  Ritchey
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About Steven Ritchey

Steven++Ritchey
Steven Ritchey is currently living in West chester, Pennsylvania, working as a Consultant in "PMG, Ltd" and is interested in Advertising & Media, Consulting, Marketing.
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Job Title

Consultant

Company

Location

West chester, Pennsylvania

Categories of Interest

Advertising & Media, Consulting, Marketing

My Interests

Interested in Consulting and Partnership opportunities for Product & Service from conception to sale including Brand development and Fully Integrated marketing.

Join Date

Steven Ritchey has joined on Sep 16, 2009

Company Size

1-4

Resume

Steven D. Ritchey
West Chester, PA 19380

PROFILE

Creative executive skilled at conceiving, developing, marketing and selling
a wide variety of products and services. An experienced entrepreneurial
manager with a diverse knowledge base and a special expertise in promoting
new products by integrating traditional and Internet advertising channels
and a broad range of sales and distribution methods.

Areas of expertise

Direct Response marketing, New product development, TV Home Shopping, Integrated marketing campaigns, Internet marketing, SEM, SEO, Consumer direct sales, Relationship management, Credit card merchant banking, Product fulfillment, Packaging development/design, Telemarketing management, Wholesale sales

Experience
1 Principal Consultant, Manager
Parallax Marketing Group, Ltd. West Chester, PA 2007 to Present
Consulting focused primarily on product, brand and business development, integrated and direct marketing
. Increased clients' web site visits as much as 70% year-over-year with
minimal increase in ad budget, using optimized searches, expanded
offerings, and ad targeting.
. Developed consumer product offering from a commercial product line to
expand sales, increase distributor's economies of scale and improve
profit margins.
. Developed and executed Search campaigns (SEO, SEM, Organic & PPC)
allowing clients to saturate markets, increase sales, increase web site
visits and/or improve market share.

2 Vice President
Triad Marketing, Inc. Wayne, PA 1998-2007
Privately held direct marketing firm focused on TV, home shopping, direct
response-to-retail.
. Established the full range of business operations from coordinating
manufacturing through merchant credit card processing and order
fulfillment.
. Expanded individual product programs from startup to as large as $35-40
million annually.
. Introduced new products in a wide range of categories including:
nutritional supplements, health and beauty aids, kitchen & household
items, sporting goods, and self-help systems among others.
. Opened distribution into 8,000+ retail locations in less than 9 months
for a new product.

3 Vice President
King Media, Inc. Wayne, PA 1992-2007
Privately held direct response media agency focused on TV, radio and print
. Solicit and Manage Client relationships in a wide variety of industries
including financial services, nutrition, medical procedures, home
sales, sporting goods, kitchen products, housewares, self-help, and
personal safety among others
. Established numerous business processes and procedures in an
entrepreneurial growth environment
. Executed full range of media purchases and developed ROI evaluations
for clients.
. Managed staff of up to 18 with annual media billings in the low-mid 8
figures.


Marketing Manager
General Ecology, Inc. Exton, PA 1991-1992
Manufacturer and Wholesaler of ultra purifying water filtration devices.
. Created new marketing materials to expand wholesale offerings to very
diverse, International and low volume markets.
. Proposed multiple ideas to redesign products to make them more consumer-
friendly

Vice President,
Vantage Marketing Partners Conshohocken, PA 1990-1991
Private venture capital funded direct response marketing firm.
. Established new product evaluation criteria to streamline presentations
to owners
. Produced, promoted and distributed Motown's Greatest Hits Collection
with Peter Noone (Herman's Hermits) and Mary Wilson (The Supremes) as
TV hosts.

New Product Manager,
Quantum Marketing, Inc. Fort Washington, PA 1990
. Established new product review and reporting procedures in an
entrepreneurial direct marketing organization.
. Delivered evaluations for over 400 potential new products in less than
1 year.

Interim General Manager
Hartstrings, Inc, Wayne PA 1988
. Served as Interim General Manager for fast growing manufacturer of
Children's clothing. Assisted in the company's transition from
management by the founders to a broader general management team.

Vice President, Marketing, Guest Amenities Division: Marietta, Inc.
Marketing and Sales Manager: Marietta, Inc.
Marketing and Sales Associate: Marietta, Inc.
Marietta, Inc. Cortland NY 1981-1988
Contract Manufacturer focused on product sampling programs for existing
brand promotion and new product introductions. Previously known as Marietta
Packaging Company.
. Grew sales annually 30%-50%
. Conceived and developed proprietary HBA brand for hotel guest amenities
market
o Brand represented over 5% of total sales in its first year on the
market.
. Established and managed factory relationships (including QA) in Hong
Kong, China and Taiwan.
. Assisted in general company growth, 20 employees to over 300, Public
Stock Offering.


Non-profit Management Experience

Adelphic Cornell Educational Fund, (501(c)3 Nonprofit)
President, 2003 to Present,
Trustee, 1989 to Present,
Committee Chair 1984 to Present
. Leading an effort to refocus scholarship support toward reducing
overall student debt load.
. Lead effort to reclaim oversight, investment management and
distribution of educational funds from a contested estate ($1 mil+)
. Directed successful effort to establish a special interest leadership
focused undergraduate work/study fellowship program
. Established scholarship and award criteria for grants exceeding $100K annually

Cornell Association of Class Officers
Class President, 2006 to Present,
Vice President and Committee Co-Chair, 1996 to 2006

EDUCATION AND PROFESSIONAL DEVELOPMENT
. MBA, Whitman School of Management, Marketing and Management, Syracuse
University
. Bachelors of Arts, Cornell University, Ithaca, NY. Government,
Economics focus
. Advanced Marketing Management Program, American Management Association, NY, NY

Quick Profile Summary

Steven  Ritchey
Name: Steven Ritchey
Link: http://www.salespider.com/p-7392611/steven-ritchey
Location: West chester,Pennsylvania,United States
Job Title: Consultant
Company: PMG, Ltd

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