Marino Brilli - Ontario

Marino Brilli
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About Marino Brilli

Marino Brilli is currently living in Ontario, and is interested in Advertising & Media.
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Categories of Interest

Advertising & Media


Marino Brilli

177 Riverwalk Drive ( Markham, ON L6B 0G6 ( ( 416-817-


~ Goal-Oriented ~ Articulate ~ Client-Focused ~

Dynamic, results-driven digital/interactive sales strategist with over 10
years of experience in new business development, account management/client
service. Action-driven leader and strategic thinker who will formulate
media plans and account management strategies to drive revenue growth and
neutralize competition in highly competitive markets. Established digital
skills include online sales & marketing, account management, media buying,
media planning and the planning and execution of advertising campaigns to
online communities. Experienced in dealing with both Canadian and U.S
based advertising agencies.

Key Competencies Include:

|Strategizing Client Needs |Team Management |
|Analytical & Strategic Problem |Business Growth & Development |
|Solving | |
|Google Analytics Platform |Training & Motivation of Staff |
|Online Marketing |Online Advertising Sales |
|Media Buying/Media Planning |comScore Media Metrix |
|Customer Relationship |Account Management |
|Management | |
|Online Media Trends |Sales Processes & Methodologies|

Professional Experience

VerticalScope Inc - Toronto, ontario (2005 - 2009)

Director of Sales - Powersports Division

2008 - 2009

Direct and mentor the sales team with account development to new and
existing media clients (advertising agencies and client direct). Devised
and implemented new business development strategies and new business
opportunities by following account movements, advertising trends, as well
as relationship-building within an existing client base. Oversaw all media
plans submitted to clients and ensured proper implementation and
integration to meet campaign goals and objectives.

Highlights & Contributions:

> Effectively built long-term contacts with top level agencies,
executive level clients and advertising executives;
> Developed, implemented and executed sales strategies and methodologies
for 4 portal websites and 30+ online communities while increasing
revenue by 20 % over the previous year surpassing $3MM in sales.
> Responsible for the creation, implementation, logistics and account
management of multiple six figure accounts on annual media plans
including the creation, implementation, and management of a
sweepstakes contests
> Created and implemented proactive account management methodology
across entire account base ensuring client goals and objectives were
continually met and exceeded

Business Development Manager - Technology Division

2005 - 2008

Managed a division that was a key component of company growth with annual
sales exceeding $1.5 million. Provided clients with consulting and full
spectrum of ad campaign planning and execution. Responsible for co-
ordinating all marketing campaigns and strategic partnerships to help drive
traffic to main portal sites.

Highlights & Contributions:

> Successfully grew division revenues by 50%
> Devised sales and marketing plans for the Technology divisions
multiple websites
> Co-ordinated and managed all aspects of industry trade shows
> Managed client services programs for the division
> Developed incentive programs for all long term contract clients
> Effectively secured largest ad campaign in company history with annual
revenue of $270,000
> In conjunction with editorial staff anticipated trends on future
business success and developed effective strategic responses;
> Co-managed 3 Top 25 lists of the industries leading companies
contributing to incremental revenue generation

Marino Brilli Page 2 of 2

Professional Experience Continued...

Lyreco - Toronto, ontario (2002 - 2005)

Account Manager

Responsible for new business development within a geographic area. Was
named Top New Rep in Canada in 2002 for meeting and exceeding revenue
targets to coincide with highest percentage of GP growth within an account
base. Successfully brought several long term competitive accounts under
contract. Aided Sales Manager in mentoring and training of new Account

Pitney Bowes - Toronto, ontario (2000 - 2002)

Account Executive

New Business Development of Mailing & Digital Systems, Logistics Software,
Mail Creation Systems, and Ad Mail SW/HW. Analyzed current clients needs
determining new revenue opportunities as well as retention strategies,
while still overseeing the account management process.

Lanier Canada - Toronto, ontario (1998 - 2000)

Account Executive

New Business Development of Digital Systems and Software. Achievements
included Top Rep in Canada at 317% of quota April 2000, Division record for
Commercial sales in a single month ($99,300).

Education & Training

Computer Networking (C.N.E.) (1994)
Learning Enrichment Foundation, Toronto, ON

O.S.S.D. Advanced Academic (1992)
Brother Andre CHS, Markham, ON

Professional Affiliations

Member, Association of Internet Marketing & Sales (AIMS)

TECHNICAL PROFICIENCIES, OAS Real Media, MS Office Suite, Internet Navigation,
Google Analytics


Team Sports, Martial Arts, Travel, Fitness, Reading

References Available Upon Request

Quick Profile Summary

Marino Brilli
Name: Marino Brilli
Location: Ontario,Canada

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