Dave Millar - Durand, Michigan

President

MMP - Millar Marketing and Promotion

Durand, Michigan

Advertising & Media, Marketing, Media

I look forward to partnering with a First Class organization, where I can utilize my management and marketing skills, generate sales and capitalize on my success and experience to reach my financial goals.

Aug 31, 2009

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FOR YOUR CONSIDERATION:


*Updated Resume


*Career History


*Awards


*References


*Contact information


Submitted September 2009 by:

DAVE MILLAR
Senior Sales, Advertising and Marketing Professional
(810) 444-3222













RESUME


Career Experience
JANUARY 2009 TO PRESENT
Director of Sales and Marketing -The Owosso Motor Speedway, Millar Marketing and Promotion
CREATE ALL SALES AND MARKETING PROPOSALS. DIRECT SALES TO NEW AND EXISITING CLIENTS AND BUSINESSES. CREATED HARD CHARGER SERIES FOR AN AREA DODGE DEALER AND NEW COUPON SECTION FOR THE TRACK PROGRAMS. CREATED AND PRODUCED PRINT ADVERTISING FOR MULTIPLE CLIENTS WHICH HAS MADE ME PROFICIENT IN POWERPOINT, PHOTOSHOP AND PAINTBRUSH COMPUTER PROGRAMS. I AM ALSO THE PRESIDENT OF MY OWN MARKETING AND PROMOTION COMPANY. I DEVELOP AND
CO-ORDINATE ADVERTISING, SALES AND MARKETING PROMOTIONS FOR MULTIPLE AREA CLIENTS.

SALES AND MARKETING PROPOSALS AVAILABLE UPON REQUEST


MACDONALD BROADCASTING LANSING SEPTEMBER 2008 TO JANUARY 2009
Senior Account Representative New Business Development
HUNDREDS OF DIRECT BUSINESS SALES CALLS RESULTING IN NEW BUSINESS FROM MICHIGAN STATE UNIVERSITY FEDERAL CREDIT UNION, WOODEN SKATE JEWELRY, COLORTYME AND LANSING EMERGENCY VETS. CREATED AND PRESENTED MAJOR SALES PRESENTATIONS TO COMPANIES SUCH AS QUALITY DAIRY, VOLUNTEERS OF AMERICA, CAPITAL CREDIT AND MORE. CREATED NEW SALES POSITIONING PAGE FOR MIKE-FM.


CUMULUS BROADCASTING FLINT JULY 2007 TO SEPTEMBER 2009
Senior Account Manager New Business Development
LEAD ALL SALES IN NEW & NTR BUSINESS DEVELOPMENT IN THE DEPRESSED FLINT MARKET. CREATED MULTIPLE NEW INNOVATIVE SALES AND MARKETING PROPSALS. CREATED AND UPGRADED STATION POSITIONING PRESENTATIONS AND HAVE REPEATEDLY ACHIEVED OVER 100% OF BUDGET.



DETROIT PUBLIC TELEVSION MARCH 2007 TO JULY 2007
REGIONAL ACCOUNT MANAGER FOR WVTS -TV AND WRJCFM.



CITADEL RADIO LANSING JUNE 2006 JANUARY 2007
JOINED CITADEL LANSING TO CREATE AN IN HOUSE TRAFFIC DIVISION FOR ALL MICHIGAN MARKETS.

*I CREATED A COMPLETE TRAFFIC PLAN, FROM OPERATIONS & COSTS TO PROGRAMMING & LOCAL REGIONAL AND MUTLI-MARKET SALES OF THE INVENTORY THAT ENABLED US TO TAKE TRAFFIC IN HOUSE IN GRAND RAPIDS. THIS WAS TO BE THE CASE WITH ALL CITADEL MICHIGAN STATIONS THUS CREATING A STATE WIDE NETWORK WITH POTENTIAL BILLING OF OVER 10 MILLION DOLLARS. DO TO PROBLEMS WITH BUYING WJR THE MICHIGAN TRAFFIC NETWORK WAS PUT ON HOLD.





METRO NETWORKS OCTOBER 1990 TO APRIL 2006
* SENIOR DIRECTOR OF NATIONAL AND REGIONAL MARKETING AN ANNUAL MULTI-MILLION DOLLAR PRODUCER, A PERENNIAL TOP 10 LEADER IN SALES COMPANY WIDE SINCE 1993. I HAVE OVER SIXTEEN YEARS OF LOCAL, REGIONAL AND NATIONAL SALES AND MARKETING WITH METRO NETWORKS, A DIVISION OF WESTWOOD ONE.

*A 29 YEAR RADIO INDUSTRY VETERAN, I HAVE EXPERIENCE IN CREATING SALES CAMPAIGNS, PROGRAMMING (BOTH ON AND OFF AIR) OPERATIONS AND PROMOTIONS. I'VE ACQUIRED EXTENSIVE MULTI-MARKET, MULTI- FORMAT AND MULTIPLE DEMO RADIO KNOWLEDGE. I HAVE IMPLEMENTED SALES CAMPAIGNS FROM 1 MARKET TO OVER 100 MARKETS

*I'VE CREATED AND INITIATED ON AIR CAMPAIGNS FOR MAJOR ACCOUNTS, SUCH AS GM BRAND AND RETAIL, CHEVROLET, BUICK, GMC BRAND AND DEALER GROUPS, GOODWRENCH BRAND AND DEALER GROUPS, AND INTERACTIVE TRAFFIC CAMPAIGNS FOR ONSTAR AND GMCUV.


CAREER HISTORY
WWWW/WCXI DETROIT
*BEFORE JOINING METRO NETWORKS IN 1990 I WAS "DIRECTOR OF PROMOTIONAL OPERATIONS" AT WWWW AND WCXI DETROIT. IN 1989 W4 WAS VOTED THE BILLBOARD MAGAZINE MAJOR MARKET COUNTRY STATION OF THE YEAR (SEE AWARDS BELOW)

WBTO/WQTY, WAOV, WQHK, WAMW/WFML: 1980 - 1984, WAOV: 1984-1988
*I JUMPED TO W4 IN 1988 FROM SMALL & MEDIUM MARKET RADIO IN INDIANA. FROM 1980 THRU 1984 I WAS AN AIR TALENT, NEWS AND PROGRAM DIRECTOR. FROM 1984 THRU 1988 I PROGRAMMED A WINNING COUNTRY STATION, WAS THE OPERATIONS MANAGER AND I HAD THE NUMBER 1 MORNING SHOW IN THE MARKET.

AWARDS
*14 YEAR ANNUAL WINNER OF METRO NETWORKS PRESIDENTS AWARD FOR NET SALES OF $2 MILLION OR MORE.
*VOTED BILLBOARD MAGAZINES 1989 MAJOR MARKET COUNTRY RADIO PROMOTION DIRECTOR OF THE YEAR.

*ELECTED TO THE COUNTRY RADIO BROADCASTERS AGENDA COMMITTEE IN 1986. I SERVED 3 YEARS CREATING, ORGANIZING AND MODERATING PANELS FOR THE ANNUAL SEMINAR IN NASHVILLE

EDUCATION
*29 YEARS OF IN DEPTH INDUSTRY EXPERIENCE.
*GRADUATE OF MULTIPLE SALES AND MANAGEMENT TRAINING PROGRAMS
*1980 GRADUATE OF THE SPECS HOWARD SCHOOL OF BROADCAST ARTS
*1977 GRADUATE JOHN GLENN HIGH SCHOOL IN WESTLAND MICHIGAN



REFERENCES:
BILL BAILEY (810) 347- 8309 (CELL) IVAN SHULMAN (713) 962-3336 (CELL)
GENERAL SALES MANAGER PRESIDENT - CANADA
WFBE AND WTRX RADIO FLINT GLOBAL TRAFFIC

RICK MIRACLE, (810) 965-6698 DICK KERNEN (248) 358-9000
OWNER, GENERAL MANAGER VICE PRESIDENT
FAST TRACK PROMOTION SPECS HOWARD SCHOOL OF BROADCAST ARTS

ADDITIONAL CONFIDENTIAL REFERENCES ARE AVAILABLE UPON REQUEST




PERSONAL CONTACT:

DAVID SCOTT MILLAR 10352 BARNES RD
BORN MARCH 14, 1959 DURAND, MI 48429
MARRIED TO WIFE CINDY FOR 24 YEARS PHONE: (810) 444-3222
3 CHILDREN HOME: (810) 266-5801

EMAIL: DAVESMILLAR@AOL.COM