Rania Tawfik - Egypt

Rania Tawfik
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About Rania Tawfik

Rania Tawfik is currently living in Egypt, working as an Area manager in "AstraZeneca" and is interested in Products.
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Job Title

Area manager




Categories of Interest


My Interests

I am interested in a sales management position or training position

Join Date

Rania Tawfik has joined on Jun 23, 2009


Rania Tawfik Adli

Objective: -
My objective is to join in your leading company in order to boost up my
career and to share together the meaning of success.

Personal data: -

Address : 16 Al Adeeb Ali Adham - Sheraton buildings
Telephone :
Email :
Birth date : 03 / 08 / 1975
Marital status : Married + 2 Kids
Driving License : Valid

Qualifications: -

. Bachelor degree in Pharmaceutical science - May 1998 - Very good with
. English education in the Armenian Catholic Sisters School - Heliopolis
. Certified trainer for the IFC " International financial corporate" the
business edge group of the World Bank.
. Proceeding in my MBA studies at the Arab Academy for Science and
Technology and Maritime Transportation - Major: Human Resources

Job Experience:

First Line Sales manager -AstraZeneca - Jan-06 till present

Leading a team of medical reps. Promoting AstraZeneca products


- Coaching my team members (70 % of working hours)
- Business planning
- Directing activities

Proven Success Record: -
Responsible for Heliopolis and Nasr city plus East territories for a
portfolio of PPI tablets & IV beside the anti-infective product of AZ with
ongoing success records (YTD 114% for the first quarter)

Responsible for Heliopolis and Nasr city territory for a portfolio of
PPI tablets and IV beside anti-infective product of AZ . I succeeded
to achieve 130% of the assigned budget and to be the best achiever of
the year .

Responsible for whole Cairo managing anti-infective products, by
the end of the year, I succeeded to achieve 116% of the assigned
budget making a very good record in the brand.

Responsible for Heliopolis and Abbasia area managing a portfolio of
Onco products and anti infective product, By the end of the year I
succeeded to achieve 100% of my anti infective budget and 120 % of the
Onco portfolio besides managing anesthesia portfolio and proton pump
inhibitor brand with a total area achievement of 109 %.... Best
achiever of the year

Sales Trainer -AstraZeneca- 2005

. Work in co-ordination with the training manager and sales force to
enhance and improve the level of selling skills and product
knowledge for Medical representatives enabling each individual to
make his fullest contribution to the business through classroom&
on job training and coaching which includes:
1. Preparing and delivering training courses aimed to improve
selling skills, product knowledge, customer access and other
related capabilities.
2. Following and monitoring the implementation of the individual
agreed upon learning points through on-the-job coaching and
provide feedback to the concerned person and 1st line managers.
3. Initial training for new recruits.
4. Aid and assist in new product launches.
5. Share with a significant role in cycle meetings.

. Coaching through on the job training
. Classroom trainings
. Cycle meetings.

Proven success record:
I- Coaching around 80 medical Reps. along the year allover great
Cairo, Alex, Tanta, Shebien, Zakazik, ismaalia focusing to improve
their selling Skills capabilities through coaching the call steps

II- Delivered Training courses:
. Selling skills:
. Communication skills
. Territory and time management
. Presentation skills
. Questioning skills
. Training non-medical staff of one of our stockholders to
give them the basic information about our products
portfolio to be able to promote them to street

III- Cycle meetings

Share with a significant role in cycle meetings through:
1. Prepare-in coordination with the product manager- and
deliver sessions about products features and benefits and
others for handling different common objections
2. Take the full responsibility of preparing and carrying on
the role plays session

IV- Prepare and formulate a booklet about each of the company
products portfolio including the basic information about each
product, main selling points, features & benefits in addition to
handling common objections

V - Share in pre-launches teams training stressing on features&
benefits, handling prospected objections then applying in role-
plays sessions

Medical Rep. - AstraZeneca - 2001-2004

For 4 years, I was a member in the hospital team promoting
anesthesia portfolio and anti-infective products.


1. Responsible for huge AM business including highly potential
accounts to introduce our portfolio in them, then maintain
very good business outcome.

2. Take full responsibility of arranging and developing many
scientific meetings to customers including KOL and staff

Proven success record: -
I was always achieving and exceeding my sales target in assigned
territory for anesthesia and anti-infective products: -
2001. 140 %
2002. 110% - Best achiever
2003. 106 %
2004. 116 %

Other Job Experience

Sharing the success of many products launches in astrazeneca: -
Anesthesia area [Naropin and Emla]
Anti asthma [Symbicort]
Cardiovascular [Logimax and Imdur]

Morning pharmacy shifts -June 1989-Jan 2001

Training courses:

. Initial selling skills (Internal training in astrazeneca - Feb

. Advanced selling skills (Internal training in astrazeneca-

. Communication skills (Internal training in astrazeneca - sep

. Negotiation skills (outsourcing company presented by Dr/ Rafik
Nakhla -June2004)

. Train the trainer (American chamber presented by Mr. Mahmoud el
liethy- Sep 2005)

. Training Needs assessment tools and techniques (American
chamber presented by Mrs. Heba El Seesy - march 2005

. Principles of leadership: from effectiveness to greatness
(LumaCore, USA and scope, Middle East presented by Steven Covey
- June 2005)

. Coaching skills (2 courses presented by Mr. Ian Irving,
business consultant LH recourses for training and development -
ex sales director astrazeneca UK - Apr 05, Nov 2005)

. Sales force effectiveness training summit (Dubai - By Mr.
Julian Harris; regional training manager Astrazeneca - Dec.

. TOT course, train of trainers -IFC [Business Edge - World bank
- Feb 08]

. Personality styles (Internal training in AZ - June 08)

. Second line sales managers workshop (Sales Force Effectiveness
academy -March 09)

. Segmentation and Targeting workshop (Sales Force Effectiveness
academy -April 09)

. Coaching effective team selling ( Internal training -May 09)


- Very competitive character, plays to win and highly
- Likes to be in charge - persuasive and socially confident.

All references are ready on your request

Finally, I am looking forward to join your reputable company.


Quick Profile Summary

Rania Tawfik
Name: Rania Tawfik
Location: Egypt
Job Title: Area manager
Company: AstraZeneca

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