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Stephen Schwartz - Malverne, New York

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About Stephen Schwartz

Stephen+Schwartz
Stephen Schwartz is currently living in Malverne, New York, working as an U.S. Development Manager in "Various Indian Companies" and is interested in Advertising & Media, Internet / IT.
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Job Title

U.S. Development Manager

Company

Location

Malverne, New York

Categories of Interest

Advertising & Media, Internet / IT

My Interests

Serious companies or individuals that have great ideas for web presence or any other software needs.

Join Date

Stephen Schwartz has joined on May 28, 2009

Resume

STEPHEN SCHWARTZ

EXPERIENCE

1986-2006 Founder, owner, chief business analyst and application
designer for Vanguard Systems Inc. which specialized in advertising
media placement and management systems for some of the world's largest
clients.
1982-1986 Managed programming department for IDC media placement
software in NYC

SKILL SET

DATA
3rd party data translations from ratings companies, television
networks, other software systems, EDI including testing and approval
of data
Establishment of data rules and relationships...primary keys,
alternate keys, information integrity, business rules
Flexible designs allowing for future and/or unexpected changes
Review data contents for potential enterprise savings
Establish data use controls based on security requirements
Member of original EDI network/agency specification committee for
transfer of contract and invoice data
Establish data naming conventions
APPLICATION DEVELOPMENT
Application systems built for print, local television/radio, national
television/radio including planning, pre-buying, buying, trafficking,
accounting, general reporting, competitive, post analysis and much
more
Coordinating input from management, research, IT and end users to
develop complex media management systems, often integrating a variety
of standard media schedules, financial data, Nielsen and Arbitron
ratings, and custom research solutions involving client's proprietary
methodologies
Easy to use and understand screen interfaces for end users as well as
customized media oriented report writers for quick solutions and
answers
Overall menu system designed and built to control user environment,
including access and allowable options, individual document print
control, default font creation, automated print queue faxing
Preparation of programming specifications and leading programmer
discussions
Prototyping preparation and presentations
Production integration with user knowledge and approval
User training
Documentation production
MANAGEMENT & SALES
Management of up to 15 people
Loyalty...average employee stayed 15 years
Always within budget and deadline
Employee selection and evaluation
Selling solutions to very large corporations


APPLICATION HIGHLIGHTS BY CLIENT

Phillip Morris - Assignment of major newspapers to regions and sales
areas for the purpose of reporting and billing.

Midas Mufflers - Creation of automated planning system for 200 local
markets for TV, radio and print.

Ralston Purina - Creation and reporting of real targets rather than
standard demographics, i.e. "cat owning women 25-54 with income over
$50K".
Talent/payment advice system.

ESPN - (Vendor) Taking in network flat files for inclusion in agency
package buying function.

Procter & Gamble - Unique brand allocation model to assign 100,000
cable commercial units to over 80 brands quarterly which returned $20
million per year to client in gained efficiencies over other methods.
Specialized CPG competitive media reporting.
Automated ADU and billboard allocations by brand.
Unwired network television evaluation.
In 1998, after the end of the Procter & Gamble assignment, their
associate director of U.S. Media & Programming David Cowan wrote:
"Procter & Gamble's television buying assignment for cable and sports
has been handled by Wells Rich Greene during the period 1992-1998.
The capabilities of Vanguard Systems and its President Steve Schwartz
were an important factor in the decision to award this assignment. We
have been fully satisfied with the services provided by Steve, his
systems and his company during this period."

Outback - Integration of Strata radio pre-buy with full management
system, including Arbitron posting.

Walgreen's - Local TV pre-buy which spanned full year.
Unique broadcast week definition (SU-SA)

Edward Jones - Automated traffic instruction faxing.

Monsanto - Local television county coverage reporting.

Energizer - Third party cable and syndication verification.

PHD - Internet based version of real target demographic rankings
National cable daypart optimization by reach or budget.

Quick Profile Summary

Stephen Schwartz
Name: Stephen Schwartz
Link: http://www.salespider.com/p-6988713/stephen-schwartz
Location: Malverne,New York,United States
Job Title: U.S. Development Manager
Company: Various Indian Companies

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Stephen Schwartz
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