Andrew Bass - New York, New York

Andrew Bass
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About Andrew Bass

Andrew Bass is currently living in New York, New York, working as a Chief Idea Maker in "Straight Design" and is interested in Advertising & Media, Marketing, Services.
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Job Title

Chief Idea Maker



New York, New York

Categories of Interest

Advertising & Media, Marketing, Services

My Interests

Interested in providing my graphic design services of identity + branding development, editorial design, print media development and promotion for clientele in the business services, non-profit, educational and financial markets.

Join Date

Andrew Bass has joined on May 12, 2009


Chief Idea Maker
Straight Design July 2006 to Present
Principal of my own design studio helping businesses and not-for-profits create dynamic visual strategies to grow their bottom line. Services range from identities and branding, editorial design, print collateral to promotion. Some clients include Screen Markets, Jamaica Center for Arts & Learning, Paradigm Asset Management, Urban League of Philadelphia.

Art Director
Nielson Business Media September 2001 to August 2005
Design staff: 1 Associate Art Director Budget: 145K plus
Lead design direction of award-winning monthly trade title (circulation 65,000), Sales & Marketing Management, and annual mid-year special, Survey of Buying Power. Headed complete redesign with May 2003 issue that showcased a new editorial and art direction that resulted in an estimated 10% increase in new ad commitments and won a ASPBE Gold Award for best redesign.

Corporate Art Director
Essence Communications May 1999 to August 2001
Design staff: 2 senior designers Budget: 500K to 1M
Create and execute sales/marketing campaigns for nationally recognized womens life-style magazine (circulation 1.2 million) to bolster advertising revenues as well as increasing media buyers awareness of publication. Supervising outside design studios, photographers and vendors to develop creative for projects. Projects ranged from trade advertising, brochures, sales promotions, media kits, identities to event signage.

Senior Art Director
CMP Media, inc. April 1998 to November 1998
Design staff: 1 designer & 1 production Budget: 200K
Lead design direction of award-winning monthly telecommunications trade title (circulation 75,000),, with two yearly special editions. Redesigned website, Created design and organized live photography shoots of four show dailies for annual trade exposition SUPERCOMM 98.

Promotion Art Director
Earl G. Graves, ltd. January 1998 to April 1998
Developed promotional collateral for company ancillary events such as BE Entrepreneurs Conference, BE Golf & Tennis Challenge, BE 100s Strategic Summits. Also, developed creative direction for invitationals, event journals and company newsletters.

Art Director
Essence Communications, Inc. January 1995 to January 1998
Design staff: 1 Assistant Art Director Budget: 100K plus
Redesigned Income Opportunities, a national magazine for the SOHO market (circulation 300,000) to compliment new editorial direction. Developed quality standard for the publication by supervising location/studio shoots. Developed promotional collateral. Streamlined production for better operations by contracting cost effective vendors to help maximize expenditures.

Art Director
Mavety Media Group April 1989 to December 1994
Design staff: 3 senior designers Budget: 300K (combined)
Oversaw all design aspects and direction national monthly mens lifestyle magazine group. Supervised design team handling mechanicals, production, proofing and designing editorial pages, both pre and post computer. Collaborated with photographers and illustrators on assigned work. Developed and designed various promotional items to support advertising
sales of the magazines.

Pratt Institute, Brooklyn, NY
BFA, Communications Design
June 1989

New York City College of Technology, Brooklyn, NY
Transferred to Pratt, Majored in Art & Advertising Design
September 1985 to June 1986

* 2008 American Graphic Design Awards (4 for print collateral)
* 2005 American Graphic Design Awards (1 for identity design, 1 for promotion)
* 2004 American Graphic Design Awards (3 for identity design)
* 2004 ASBPE Eastern Regional Award (Gold and Silver)
* 2002 Folios Ozzie Awards (Gold and Silver)
* 2001 ASBPE Eastern Regional Award (Bronze)
* 1998 Jesse H. Neal Award
* 1991 Print Regional Design Annual

2007 LogoLounge III,
May/June 2006 Layers Magazine
GD:USA Design Annual 2005
GD:USA Design Annual 2004

AIGA, Society of Publication Designers

Quick Profile Summary

Andrew Bass
Name: Andrew Bass
Location: New York,New York,United States
Job Title: Chief Idea Maker
Company: Straight Design

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