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Jenni Wisniewski - California

Jenni Wisniewski
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About Jenni Wisniewski

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Jenni Wisniewski is currently living in California, working as an Owner in "Weluv" and is interested in Advertising & Media, Communications, Computer Hardware, Consulting, Electronics, Energy, Entertainment, Fashion, Food, Bev, Tobacco, For the Home, Health & Beauty, Manufacturing, Marketing, Med. DevicesPharma, Media, Products, Retail, Services, Software & Services.
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Job Title

Owner

Company

Location

California

Categories of Interest

Advertising & Media, Communications, Computer Hardware, Consulting, Electronics, Energy, Entertainment, Fashion, Food, Bev, Tobacco, For the Home, Health & Beauty, Manufacturing, Marketing, Med. DevicesPharma, Media, Products, Retail, Services, Software & Services

My Interests

We are interested in providing online marketing ideas to SMBs and partnering with other businesses to pitch RFPs.

Join Date

Jenni Wisniewski has joined on Mar 19, 2009

Resume

Euro RSCG
Digital Strategist

June 2008 - Present

Create and implement multiple types of strategy: social network, website,
digital ecosystem, and consumer experience for all clients including
Barilla Pasta, Kraft, Pedia-Lax, Western Union, and Potbelly's.

Avenue A | Razorfish
Digital Strategist

December 2007 - January 2008 ( 2 months)

Created strategy for high profile website re-design
. Developed and led workshop to determine the strategic issues
. Workshop brought together brand management, advertising, research, and
promotion departments
. Strategy focused on increasing reservations by addressing the entire
consumer digital experience
. Analyzed traffic drivers and traffic drop-off funnel and identified
opportunities
. Analyzed iPerceptions data and recommended approach for consumer behavior
and attitude change
. Developed approach to achieve brand differentiation
. Integration with other digital channels (Search and Behaviorial
Targeting)

J. Walter Thompson
Strategist

May 2007 - December 2007 ( 8 months)

New Business Strategic Development
. Develop and write strategy for new business pitches
. Ensure that strategic storyline is woven into all disciplines reflected
in the pitch Traditional advertising, Interactive (Search, Display Ads,
Emerging Media)

Interactive
. Led website development for Shea Homes product differentiating platform
SheaSuperiology.com
. Led user experience creative development process
. Managed a team of six people
. Gained an understanding of AJAX

. Developed Email Testing Plans and Results Analysis

. Created geo-targeting strategy based on analysis of sales geography and
IRS county to county migration tables

M&C Saatchi
Integrated Communications Director

January 2006 - January 2007 (1 year 1 month)

New Business
. Member of core pitch team that won $30 Million PETCO account. Presented
ROI driven CRM strategy.
. Established SEO/SEM as a revenue stream for the agency.

Strategic Planning - Client Specific Work
. PETCO: Developed innovative online specific and integrated communication
plans.
. Plan/Develop online advertising campaigns.
. Plan ROI driven direct marketing strategy within online and offline space

Analytic Skills
. Track online brand awareness metrics (Dynamic Logic).
. ROI analysis and optimization within offline/online space.
. Evaluate the strengths of different marketing disciplines/media

Emerging Media/Mobile Marketing Knowledge
. Make recommendations to client/internal team based on current and
anticipated capability of US mobile phone marketing tactics.
. Ensure that agency/clients are aware of latest media rich capability via
regular Motif meetings.

Department Management
. Plan Revenue/Profit
. Hire and manage interactive team

Quick Profile Summary

Jenni Wisniewski
Name: Jenni Wisniewski
Link: http://www.salespider.com/p-6677323/jenni-wisniewski
Location: California,United States
Job Title: Owner
Company: Weluv

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