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About Martha Shiny

Martha Shiny and is interested in Internet / IT, Marketing, Software & Services.
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Categories of Interest

Internet / IT, Marketing, Software & Services


Mobile: +97150-7141267 :+971 55 7141267 ~ E-Mail:

Job Objective
Seeking senior level assignments in Sales & Marketing / Business
Development / Channel Management with a reputed organisation


> A result-oriented professional 10 years of cross cultural experience in
Business Development, Sales and Marketing, Key, Channel Management,
Client Servicing & Team Management; including 5 years progressive work
exposure in IT sector.

> Currently associated with Asia Bolts Industries LLC as Sales & Marketing

> Proficient at analysing market trends to provide critical inputs &
formulating selling & marketing strategies.
> Expertise at maintaining cordial relationship with customers, ensuring
quality and service norms to achieve customer satisfaction and business
> Extensive experience in dealing with major Petrochemical and Construction
companies in the Middle East for company products market approval.
> Distinction of playing a key role in achieving ISO 9001:2000 for Asia
Bolt Industries.
> Prestige of having extensively travelled through out Middle East with in
depth exposure to Middle East Market.
> Excellent capability of functioning as Profit Centre Head, developing new
business entities and supervising leading, training & monitoring the
performance of team of professionals to ensure efficiency in sales
operations and meeting of targets. Possess good administrations skills.

> Excellent communicator with strong negotiation skills and analytical


> Since Mar'03 with Asia Bolts Industries LLC, Dubai as Sales & Marketing
Leading manufacturer of fasteners for construction, oil, Gas and
Petrochemical Industry in Middle East.

> Nov'01-Mar'03 with Feronic M E, Dubai as Business Development Manager
Software & Hardware and I T networking Solution Provider

> Jul'98-Jul'01 with Muziris Softech Pvt. Ltd., India as Business
Development Manager.
A Software solution provider focusing on ERP solutions catering to medium
and large Corporate clients, Judiciary and Government agencies.

> Jun'97-Jun'98 with Aptech Computer Education, India as Centre Manager

> Apr'96-Jun'96 with Mudra Communication, India as Trainee

Areas of Exposure

Business Development
> Executing planning for business operations and establishing short / long
term budgets in tune with corporate strategies for achieving business
targets analyzing the assessment of revenue potential in business
> Successfully facilitating common business operations and effectively
organizing sales promotion activities. Taking the responsibility of
increasing the sales volume.
> Conceptualizing and implementing competent strategies for marketing,
sales and customer care activities to accomplish the desired sales target
and to meet top line and bottom-line profitability.
> Conducting competitor analysis by keeping abreast of market trends &
achieving market share metrics.
> Developing relationships with key decision-makers in target organizations
for business development.
> Ensuring smooth order processing, developing professional business
contacts at all levels within the assigned accounts as well as new ones.

Sales and Marketing
> Evaluating marketing budgets periodically including manpower planning
initiatives and ensure adherence to planned expenses.
> Providing direction to execute promotions/launches in sync with regional
> Building product focus in conjunction with operational requirements.
> Ensuring maximum brand visibility and capture optimum market shares.
> Initiating promotional activities, conducting presentation- demonstration
and actively participating in trade exhibitions and product presentations

Key Account Management
> Initiating & developing relationships with key decision makers in target
organizations for business development.
> Understanding the client's requirements & providing quality services.
> Identifying prospective clients from various sectors, generating business
from the existing clients, thereby achieving business targets.
> Evolving market segmentation & penetration strategies to achieve targets.

Team Management
> Leading, mentoring & monitoring the performance of the team to ensure
efficiency in process operations & meeting of individual & group targets.

> Managing complete recruitment life-cycle for sourcing the best talent
from diverse sources after identification of manpower requirements.

Significant Achievement

Asia Bolts Industries LLC
> Merit of maintaining good relation with major clients and end users and
successfully generating reasonable business.

> Played a key role in improving quarterly business volume from 1,200,000
in the year2003 to 16,000,000 in 2008.
> Holds the distinction of being felicitated with appreciation letter from
the Top Management and distinction of being promoted to Manager Sales &

> Instrumental in developing new markets outside UAE and appointing sales
agents within GCC resulting in successful generation of business for the

Feronics ME
> Played a major role in developing new clients and establishing good
contacts with major corporate clients resulting in entering into
maintenance contract for the IT hardware & networking solutions
generating more revenue.

Muziris Softtech. (P) Ltd
> Distinction of winning appreciation from the management for achieving
contract for implementing Hospital ERP solution for their hospitals in
Kerala, Delhi and Calcutta.

Aptech Computer Education
> Instrumental in generating reasonable business for the centre through
more business and in terms of new admission to various courses of APTECH.
> Distinction of organising various seminars and road shows for promoting
the importance of IT education and the future job market with active
support of student organisation and the college management within the

Mudra communication (Bangalore)

> Mudra communication was ranked the third largest advertising agency in
India(at that time) selected to do internship as a part of my MBA
Programme and worked for the following market surveys and these results
were taken into consideration for their advertising campaigns
. Survey on organising promotional programme for LITTLE WOODS UK for
their new outlet
. Survey on selection of models for PETER ENGLAND Shirts
. Survey on locations in terms visibility and appearance for ICICI
hoardings which was put around the Bangalore city.


> MBA in Marketing & Personnel Management from Shahu Institute of Business
Education & Research, Maharastra in 1997.
> Bachelor of Public Administration & Journalism from Maharajas College,
Mysore University ,Mysore ,Karnataka,India in 1995.


Well versed with MS Office Word, Excel, PowerPoint, Internet and E-mail


> Date of Birth : 23rd October 1970
> Current Address : Post Box No 60495,Dubai
> Permanent Address : Green Lands Chelavoor Post
,Calicut 673571
> Driving License : Holding UAE Driving License
> Visa Status : Employment Visa
> Nationality : Indian
> Languages Known : English, Hindi, Malayalam & basic Arabic.

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martha shiny
Name: Martha Shiny

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