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Tricia Natili and is interested in Food, Bev, Tobacco, Health & Beauty, Retail.
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Food, Bev, Tobacco, Health & Beauty, Retail

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|Tricia Natili |
|12860 Jefferson Drive |
|Crown Point, IN 46307 |
|219-310-8861 |
|T_Natili@yahoo.com |
|Objective |To obtain a Regional Sales/Operations position managing |
| |multiple locations. |
|Profile |Twelve years of experience as a professional manager |
| |Effective in hiring, training and grooming staff members for |
| |increased levels of responsibility |
| |Goal-oriented individual with strong leadership capabilities |
| |with a customer service focus and bottom line orientation |
| |Expertise in planning, implementing and overseeing sales, |
| |marketing and business programs |
| |Organized, highly motivated, and detail-oriented problem |
| |solver |
| |Proficient in managing business operations and growth with a |
| |focus on efficient utilization of resources |
|Relevant Experience & Accomplishments |
| |Sales and Marketing |
| |Developed and implemented marketing plans for 16 properties |
| |nationwide |
| |Manage multi-million dollar marketing budget |
| |Developed outreach marketing programs to increase occupancy |
| |percentages for residential properties |
| |Managed Residential Leasing Consultants to maintain occupancy|
| |average of 95% year-to-date |
| |Developed and implemented sales training for all property |
| |managers and new hires |
| |Formulated, wrote, and implemented resident retention program|
| |for all residential properties |
| |Developed new marketing collateral and corporate website for |
| |commercial electronics company and all new and existing |
| |residential properties |
| |Secured GSA contract for commercial electronics company which|
| |allowed the company to market and sell to the Federal |
| |Government which resulted in an initial $6M in sales |
| |Managed relationships with creative agencies and other |
| |external vendors/consultants to ensure that a high level of |
| |quality, accuracy and cost effectiveness were maintained |
| |across all business areas |
| |Grew year over year revenue by 20% on all major categories |
| |for the Northern Virginia Territory |
| |Territory Management |
| |Supervised 16 Exxon Company operated locations in the |
| |Northern Virginia market with annual sales of $50M and a |
| |staff of 128 employees |
| |Hired, trained, and coached station managers on all |
| |operational duties |
| |Maintained an employee turnover ratio of less than 10% for |
| |Managers and less than 40% for Sales Associates in an |
| |industry that averages over 100% turnover |
| |Averaged over 95% on Retail Excellence scores in this |
| |territory and was a member of the Center of Excellence, the |
| |highest retailing award given by ExxonMobil |
| |Appointed Team Leader on Controls Management for Northern |
| |Virginia |
| |Maintained cash variation of less than .085% of total revenue|
| |and inventory variation less than 1% of product sales |
| |Prepared annual business objectives that were focused on the |
| |corporation's Balance Scorecard |
| | |
| | |
|Employment |Sales and Marketing Director , Whiteco |2008- |
| |Residential, LLC |Present |
| |Oversee the sales and marketing for 16 apartment| |
| |communities across the country | |
| |Work closely with Property General Managers and | |
| |sales personnel in the development of each | |
| |property's respective sales and marketing plans | |
| |Ensures that properties are meeting or exceeding| |
| |expectations for budgeted occupancy and revenue | |
| |goals | |
| |Develop and implement sales training for the | |
| |company to ensure our company's sales program is| |
| |being adhered to companywide. | |
| |Review weekly and monthly leasing occupancy and | |
| |financial reports to ensure all goals are being | |
| |met | |
| |Work closely with properties to ensure that we | |
| |are renewing as many leases as possible on a | |
| |monthly basis | |
| |Assist Development in the creation of new | |
| |project proformas and rate development | |
| |Review marketing financial statement variances | |
| |on a monthly basis for all properties | |
| |Marketing Director, Profile Systems, LLC |2003-2008 |
| |Developed and implemented the company | |
| |business/marketing plan | |
| |Supported new business growth through | |
| |development and management of distribution | |
| |channels, marketing communications and lead | |
| |generation | |
| |Worked with operations team to price and develop| |
| |proposals for large complex projects which | |
| |resulted in an average of 40% gross margin | |
| |Developed contractor materials for commercial | |
| |projects which included product and process | |
| |training manuals | |
| |Developed interactive product training DVD which| |
| |allowed managers at all installed sites to train| |
| |on site personnel | |
| |Coordinated marketing initiatives for all trade | |
| |shows such as NACS, Burger King Corporation and | |
| |ICSC | |
| |Territory Manager, ExxonMobil Corporation |1997-2003 |
| |Supervised 16 Exxon Company operated locations | |
| |in the Northern Virginia market, which consisted| |
| |of 128 employees and 16 direct reports with | |
| |annual sales in excess of $50M | |
| |Maintained an employee turnover ratio of less | |
| |than 10% for Managers and less than 40% for | |
| |Sales Associates in an industry that averages | |
| |over 100% turnover | |
| |Grew year over year revenue by 20% on all major | |
| |categories | |
| |Averaged over 95% on Retail Excellence scores in| |
| |this territory and was a member of the Center of| |
| |Excellence, the highest retailing award given by| |
| |ExxonMobil | |
| |Provided field training for new Territory | |
| |Managers and new Operations Managers | |
| |Maximized site potential by controlling budget, | |
| |optimizing financials and improving retail image| |
| | | |
| |Performed periodic and annual progress reviews | |
| |with direct reports | |
| |Selected to participate monthly in the National | |
| |Business Improvement Forum as the Safety Team | |
| |Leader to improve safety processes and | |
| |procedures as they relate to customers and | |
| |employees across the US | |
| |Conducted monthly area meetings to review | |
| |marketing programs | |

|Employment |Training Advisor, ExxonMobil Corporation | |
| |Developed and conducted merchandising, customer | |
| |service, financial management and food safety | |
| |training for field personnel and all site | |
| |operators | |
| |Provided field personnel and site operators with| |
| |sales training designed to increase station | |
| |profitability and customer satisfaction | |
| |Sales Representative, Lender's Service, Inc. |Prior |
| |Managed a $5 M territory in which I sold |Experience |
| |appraisal, title and closing management services| |
| |to Second Mortgage Lenders. Sales activities | |
| |included territory management, new account | |
| |development, customer retention, training and | |
| |product stewardship | |
|Education |B.S., Marketing, California University of Pennsylvania |

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Tricia Natili
Name: Tricia Natili
Link: http://www.salespider.com/p-6338061/tricia-natili
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