Reena Ceschia - Ontario

Reena Ceschia
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About Reena Ceschia

Reena Ceschia is currently living in Ontario, and is interested in Marketing.
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Career Objectives:
Acquire a challenging position as a Senior Marketing Mnager where I can utilize my creativity, organizational, analytical
and communication skills towards exceeding corporate goals and providing
exceptional customer service

. Achieved 150% over projection for Customer Base Marketing programs
. Received a recognition awards from Rogers Wireless for designing and
executing a successful national marketing/migration plan for the
TDMA/Analog network shutdown
. Successfully launched and achieved a circulation of 100K for Bell TV
Magazine within 1 year
. Launched Hbc Rewards Telecommunications Local Home Service in September
. Achieved Primus acquisition objectives of 40,000 new activations in 2003
and 2004
. Managed Star Choice new brand across full customer base
. Planned and executed Star Choice, dbut magazine campaigns. Achieved a
15% increase in subscription within 5 months

Work Experience:

Marketing Program Manager
Rogers Wireless (April 2006 - April 2008)
. Defined strategic annual marketing plans for Consumer Base group
. Identified and proposed out of the box promotional and product offering
in multi channel campaigns including Direct Mail, Telemarketing, Email,
Dealer Promotions, Training and Events
. Designed Post mortem analysis to establish customer loyalty and churn
prevent opportunities
. Established and managed marketing forecast and budget requirements. Full
management and direct fiscal responsibility for Marketing budgets (over
. Provided leadership and direction to internal stakeholders including IT,
Call Centre, PR, Data and Operations
. Managed agency relations from providing project briefs to final creative
approvals and production
. Developed research initiatives including satisfaction studies, focus
groups and quantitative analysis to identify Key Consumer Insights and
develop marketing plans

Marketing Manager -contract
Bell ExpressVu (April 2005 - April 2006)
. Successfully launched Bell TV new magazine
. Developed and managed the marketing plan for Bell TV magazine to increase
subscription -from customer communication to call center training
. Managed relations with agencies/production and product management, as
well as, defined the monthly editorial content and creative
. Engage and network with ExpressVu product management and programming
teams to identify marketing opportunities and maximize product awareness
. Established reporting processes and requirements to oversea product

Marketing Manager
Primus Canada (July 2002 - April 2005)
. Developed successful annual marketing plan for loyalty and lead
generation programs
. Developed and fully managed the annual Marketing budget of $1M
. Designed direct marketing acquisition campaigns( including direct mail,
telemarketing, TV, email, web communications, and In-store programs)
. Proposed and established new loyalty programs with partners (Aeroplan,
Diners Club and Amex)
. Developed and managed monthly revenue and net activation targets for
acquisition initiatives

Assistant Product Manager
Star Choice Communications Inc. (January 2000 - March 2002)
. Developed marketing communications tactics for sales promotions,
awareness programs, product launch campaigns, and call centre programs
. Worked with internal and external stakeholders to ensure proper execution
of direct mail, POP, bill insert and web site promotions
. Managed and oversee the national rebranding and satellite launch
initiatives across Star Choice customer base
. Managing Editor of dbut, Star Choices' official entertainment magazine
. Designed and reviewed circulation and subscription plans for debut
. Managed monthly feature articles, cover design and concept, copy and ad

Marketing Assistant (Contract)
Fonemed North America (January 1999 - December 1999)
. Wrote communications material for the sales force including RFPs, Sales
presentation, and Corporate Booklets
. Established and maintained contacts with vendors and suppliers of trade
publications and print media

Assistant to Communications Consultant
William M Mercer (September 1997 - November 1998)
. Coordinated the print of communication material with the production team
. Assisted in designing formats for communications material to corporate
clients and accounts
. Proof read communication literature

Education and professional training:
. Bachelor of Commerce - Management - Concordia University 1995
. Efficient Business Communications Seminar - ICWW 1998
. Marketing Communications: Media and Advertising - Ryerson University 1998
. Marketing Communications: Direct Marketing and Sales Promotions - Ryerson
University 1998
. Project Management Basics - Rogers 2007
. Event Planning Certificate - George Brown College - in progress

Quick Profile Summary

Reena Ceschia
Name: Reena Ceschia
Location: Ontario,Canada

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