Becky Boyd - Roswell, Georgia

Becky Boyd
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About Becky Boyd

Becky Boyd is currently living in Roswell, Georgia, working as a VP in "MediaFirst PR " and is interested in Advertising & Media, Communications, Internet / IT.
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Job Title



Company Website


Roswell, Georgia

Categories of Interest

Advertising & Media, Communications, Internet / IT

My Interests

New clients - preferably private companies or new start-ups with appropriate funding.

Join Date

Becky Boyd has joined on Nov 21, 2008


Rebecca Jane (Becky) Boyd

Contact Info: 415 State Street, Roswell, GA 30075
(404) 421-8497 Cell
Executive Summary:

Seasoned professional with practical experience in and solid understanding
of channel sales and business development in high tech, manufacturing,
telecom, government, and health care markets. Maintained full
responsibility for creating and managing national marketing initiatives
that boosted revenue levels by >50% within multiple organizations.
Resourceful, creative professional skilled in problem solving, strategic
planning, and tactical implementation. Deep expertise in strategic brand
building, go-to-market plans, and thought leadership campaigns that have
led over 20 companies to acquisition and/or merger.


MEDIA FIRST PR - ATLANTA: Vice-President 2000 - Present
Responsible for developing and implementing strategic marketing plans,
channel/sales development, and public relations programs for MediaFirst PR
- Atlanta and its clients in the IT, manufacturing, supply chain,
logistics, transportation, healthcare, and telecom industries.

. Expertise in launching new software businesses, guiding customers
through channel development and marketing, and proactively promoting
clients to the appropriate media, channels, and analysts.
. Defined promotional campaigns for hot technologies, such as Web
services, Content Management Systems, VoIP, Telecom & Wireless
devices, etc. that established clients as market leaders and resulted
in acquisition or merger by HP, Microsoft, Symantec, GE, and others.
. Created successful marketing campaigns based around industry issues or
breaking news that built thought leadership positions for clients and
resulted in new sales and revenue growth, articles in multiple
business (Wall Street Journal) and trade press, featured spots on
National TV and Radio, etc.
. Comfortable working with all levels of business executives, from C-
Suite to front-line sales people, counseling them on sales skills,
business issues, budgets, distribution, etc. that lead to accelerated

ECOM SOLUTIONS, LLC: Director of Marketing 1999-2000
Start-up Internet software development company focusing on electronic
commerce, Web-based training, network services, and Web line-of-business
applications. Responsible for all marketing and sales initiatives from
start-up that included defining markets, analyzing competitors and markets,
developing and implementing integrated business and marketing plans,
training and hiring the sales team, coordinating trade shows, producing
sales support materials, creating lead generation campaigns, and designing
and placing advertisements. Other functions included technical writing of
collateral and content for Web site, graphics design of marketing
materials, and creating and developing sales presentations.
. Grew business from start-up to over 40 accounts generating $3M within
a year.
. Recruited, hired, and trained 10 sales associates in first year.
. Created and implemented marketing campaigns that established the
company as a leader in electronic commerce.

INFRASTRUCTURE SOLUTIONS Vice-President 1993 - 1999
Worked as a contract marketer for several former HP customers for
InfraStructure Solutions, a sister-company of MediaFirst PR. Directed all
marketing activities for Bradley Ward Systems, Industrial Computer
Corporation, and Machine Kinetics Corporation, including lead generation,
strategic market planning, and business development.
. Established market leadership and raised awareness of these companies
within their target audiences.
. Developed marketing and sales strategies for Industrial Computer
Corporation that grew revenues and positioned the company for
acquisition by GenRad.
. Effectively developed market strategies and campaigns for new
technology and services offered by Bradley Ward Systems that
established their stronghold in the food & beverage industry.

DICKENS DATA SYSTEMS: HP Product Marketing Manager 1992 - 1993
Responsible for all outbound marketing activities for HP products that
included crafting messages and positioning of HP products against
competitors. Developed innovating marketing programs that drove demand and
generated leads. Established and trained sales channel on the value
proposition of HP products. Developed sales tools and training that
supported the sales process. Acted as HP Expert for sales team with ability
to translate technical capabilities of HP products into benefits and
provide marketing intelligence to the field.
. Created and launched HP Channels Program within \"Deep Blue\" account
team, effectively growing from zero HP accounts to >200 within 6
. Developed product positioning and messaging to differentiate HP among
. Initiated numerous marketing promotions that increased sales from $0
to $1M in 6 months, which was double the anticipated sales.

HEWLETT-PACKARD COMPANY: Channel Sales Representative
1980 - 1992
Effectively recruited new resellers and channel partners; trained,
supported, and developed their HP Technical Computer business. Worked with
start-up businesses to established companies, growing their HP footprint by
developing and implementing successful marketing and sales campaigns that
grew revenues for these businesses and HP.
. Drove significant revenue with partners by consistently exceeding
sales quotas and new account recruitment numbers.
. Created partner sales training and marketing programs adopted by HP
Channels Management.
. Acted as liaison between channel partner and HP by offering strategy,
positioning, and prioritization management.
. Gained recognition for several accounts as \"go-to\" partners for HP
Sales Reps and HP Divisions, effectively garnering trust, thought
leadership, industry knowledge, and sales enablement that
significantly grew HP revenues into major accounts.
. Successfully managed channel partner accounts, maintaining visible
field presence to ensure \"top of mind\" with sales representatives and
HP Divisions. Fostered relationship building between field sales and
channel partner.
. Proven record of achievement and leadership through award recognition,
such as:
o HP President\'s Club 1988
o Passion for Excellence Awards in recognition of dedication and
exceptional efforts in Value-Added Channels - Data Systems
Division, Industrial Application Center, Technical Systems Sector
1986, 1987, 1988
o Southern Sales Region $3M Dollar Club and Top Value Added Channels
Sales Rep 1988
o Southern Sales Region $2M Dollar Club and Top Value Added Channels
Sales Rep 1987
o Technical Computer Group Value Added Channels Marketing Award 1987
. Consistently ranked as the \"number one\" sales representatives in the
HP Southern Sales Region.

Education: BS Engineering Science and Mechanics, University of Tennessee

Activities: Member of the Business Marketing Association, Atlanta Marketing
Association, Technology Association of Georgia, Atlanta Interactive
Marketing Association, and Drupal Atlanta.

Quick Profile Summary

Becky Boyd
Name: Becky Boyd
Location: Roswell,Georgia,United States
Job Title: VP
Company: MediaFirst PR

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