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About Patricia Brooks

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Patricia Brooks is currently living in Ontario, working as an Owner in "Brooks Crative" and is interested in Services.
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Job Title

Owner

Company

Company Website

www.brookscreative.ca

Location

Ontario

Categories of Interest

Services

Company Size

1000+

Resume

Patricia Brooks- Nattrass
Address: 6 O\'Leary Drive, Ajax, ON L1Z1M6
Phone: + (1) 905 426 8063 / + (1) 905 426 9336; Email:
pat@brookscreative.ca


VP- Marketing / Marketing Director / Sr. Marketing Consultant

. Highly accomplished and acclaimed Senior Marketing professional offering
over 20 years\' experience spearheading Global Marketing Strategies &
Campaigns, International Business Development, Product Launches,
facilitating Decision making, Negotiations & Customer Satisfaction in the
Tourism, Creative Media, Power, Construction and Govt. sector
. A Creative Director, Visionary Leader in the emerging market and a Global
Entrepreneur with extensive leadership & management skills and rich
exposure to New Market Penetration and propelling rapid business growth
. Skilled in leading Business Transformations and utilizing Sales &
Marketing Knowledge, Strategic Foresight and Sharp Planning Skills to
manage Business Operations and meet top line and bottom line objectives
. Outstanding track record in developing and implementing marketing and
sales strategies that have consistently exceeded planned objectives
through team managing in-house and outsourced marketing activities
. Implementing and executing effective corporate diplomacy to deliver
business excellence and improved work ethic, culture & performance
. An excellent communicator with the ability to work under pressure in fast-
paced, time sensitive environments. interacting effectively with people
of diverse demographics



Core Competencies


Marketing Plans & Strategies, Project Management, Global Sales, B2B
Business Development, Creative Management, Campaigns & Product launch,
Promotion strategies, Strategic Analysis, Corporate Positioning, New Market
Penetration, Brand Awareness, Brand Continuity & Brand Management,
Corporate Communication Management, Client Relationship, Personnel
Management


Key Achievements related to deliverables across Career Span


. Successfully grew worldwide sales by 30% for IT Company, Primecode, with
a global ad campaign, advertising and direct mail campaign targeting CEOs
of financial institutions worldwide. Saturated the market within 5 years
. Penetrated new markets and propelled rapid growth of Electrical Division
for Smith and Andersen Consulting Engineers by targeting upscale Global
Architects and Fortune 1000 clients, growing from 2 to 20 staff in 2
years
. Grew sales by 30% ($30 million) for Buetel Goodman, a Toronto fund
management company, through marketing strategies, materials, brochures,
ads, and sales tools
. Strengthened brand awareness and customer satisfaction for energy sector
clients Veridian Connections, Oshawa Power and Utilities, and Durham
Strategic Energy Alliance with marketing strategies, brand repositioning,
and creative for websites, Annual Reports, direct mail, and advertising
. Penetrated new global real estate markets during 20 year contract with
City of Pickering Economic Development and Tourism, through corporate
packages, on-line advertising, community in blooms books
. Attained a 22% response (versus 3% industry average) among global
businesses for Municipality of Durham Region, as part of an economic
development promotion targeted to high end players
. Achieved significant cost savings for Printing company, Chidabee Graphics
by putting into place strategic suppliers and negotiated contract
agreements; optimised vendors from 30 to a group of 10 core partners,
resulting in reduced administrative costs and quantity price breaks


Career Progression


V.P. Marketing / Creative Director
May 1998 - Present
Brooks Creative Marketing Strategies, Ajax, Ontario

Branding and Consulting with products of Branding & visual identity
services; Designers: Logo; Graphic services: Advertising; Marketing firm;
Web site design services

. Providing strategic planning including branding, corporate positioning
market and competitive analysis, customer segment selection and
penetration plans, for sectors including: Call Centres, Energy,
Engineering, Economic Development, Tourism, Manufacturing, Finance,
Beauty, Hotel, and Local Government
. Generating marketing communications including public relations,
advertising, white papers, trade shows, seminars and events collateral
materials, analyst and market research management, and website design and
content, either directly or on an outsourced basis
. Defining and directing marketing programs for demand creation and lead
generation; interfacing with client sales VP for lead tracking and
management
. Working closely with client senior management to identify and develop
strategies, brands and advertising platforms, as well as channel and
partner strategies and programs


Vice President Marketing and Sales
Jul 1992 - Apr 1998

Minacs Worldwide, Oshawa, ON

Minacs is a leading business solutions company that partners with global
corporations in the manufacturing, retail, telecom, technology, media and
entertainment, banking, insurance, healthcare and public sectors

. Responsible for marketing, branding, logo and creative strategies of call
centre corporation, targeted at Fortune 500 companies and all Minacs
clients
. Provided executive leadership and management of in-bound and out-bound
marketing activities worldwide, including corporate marketing,
partner/channel marketing, and product marketing
. Ensured brand continuity throughout the company\'s marketing efforts and
offices
. Managed and coordinated projects from concept through completion;
coordinated in-house and freelance designers, consultants and vendors to
meet all deadlines and requirements
. Developed design and production teams; created and presented all sales
and marketing presentations

Key Achievements

. Successfully drove sales from $3 million to $80+ million in 10 years.
Company was later sold to India\'s Aditya Birla for $300 million in 2007
. Achieved revenue goals by positioning the organization as a visionary
leader in emerging markets
. Successfully developed and managed $5 million operating budget, and
liaised with other departments, vendors, and executive management to
ensure goals were met


Previous Employment History


Started career as an Account Manager to the VP of Sales for Chidabee
Graphics in 1982 and gradually progressed to a Senior Executive Management
Professional gaining experience throughout Career Span


Volunteer Work


Volunteer:
. United Way of Ajax Pickering: 11% response rate for fundraising
campaigns during a recession
. WindReach Farm, a fully accessible handicap farm; brochures and branding
. Ajax/Pickering Hospital fundraising; Buy a Bed Campaign
. Variety Woman of the Year Luncheon


Awards


. 2 Awards of Excellence Canadian Web Awards (2007 & 2009), Jet Moulding
Website & Temuss Products Inc. design & development,
. City of Pickering Ad Campaign, Gold, Industrial Developers Association of
Canada (1998)
. City of Pickering Web Campaign, Best Of Class, Industrial Developers
Association of Canada(1998)
. Region of Durham Industry Marketing Campaign, 2nd Place, Industrial
Developers Association of Canada (1999)
. The Look Catalogue, \'Gold\' for achieving highest response, the Canadian
Marketing Association (1990)
. The Royal Ontario Museum Logo/Brand, Merit, the Art Directors Club Of
Toronto (1990)
. City of Pickering Ad Campaign, 2nd Place, Economic Development
Association of Ontario (1999)
. Municipality of Durham Region Corporate Materials, 3rd Place, Economic
Development Association of Ontario (1999)
. Town of Ajax Corporate materials, 1st Place, Economic Development
Association of Ontario (1994)
. City of Pickering Ad campaign, 3rd Place, Economic Development
Association of Ontario (2009)
. City of Pickering Economic Development Materials, 1st Place, Economic
Development Association of Ontario(1998)
. City of Pickering Corporate Marketing campaign, 1st Place, Economic
Development Association of Ontario (2004)

Educational Qualifications


. Under graduate Program in Business & Marketing
Sep 1979 - Apr 1981
Ryerson University

. High School
Sep 1969 - Jun 1974
Worden Collegiate Institute


Personal Details


Nationality: Canadian | Marital Status: Married | Driving License:
Canadian License | Language Proficiency: English | References available on
request.

Quick Profile Summary

Patricia Brooks
Name: Patricia Brooks
Link: http://www.salespider.com/p-6119091/patricia-brooks
Location: Ontario,Canada
Job Title: Owner
Company: Brooks Crative

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