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AMY LIMB
8 Dorotockeys Lane Old Tappan, New Jersey 07675
646.337.3359 amy.limb@gmail.com

EXECUTIVE-LEVEL MANAGEMENT: Global Events, Marketing Communications

HIGHLIGHTS: Award winning, marketing professional with the ability to speak Italian and Japanese, and a proven track record of skillfully executing corporate events ranging from large user conferences, international training road shows, high-end executive networking meetings for IT, Telecom and Software industries.

EXECUTIVE SCOPE

DISPLAYSEARCH, New York, New York Dec 2007 Present
Market research firm providing syndicated reports, consulting and conferences for electronic display industry.

Director of Marketing and Events
Responsible for $1.3M conference business, marketing communications campaigns for lead generation and public relations. Managed 3 direct reports.

Managed all aspects of event production and marketing to maintain average profit margin of 43% of 7 US events.
Provided analysis for sales prospecting and tools to secure sponsorships that resulted in $129K in revenue.
Established planning process and increased satisfaction scores by implementing conference activities that encouraged attendee-to-attendee networking and formalized onsite analyst meetings that drove additional revenue for consulting business.
Drove integrated event marketing plan to include direct mail, telemarketing, co-marketing with publications or industry associations, email and online marketing with average response of 17% click-thru rate.
Selected and managed vendors and venues and leveraged repeat business for low attrition commitments or volume discounts when negotiating contracts.


CONSULTANT, New York, New York 2007
Marketing consultant for high-tech start-up, non-profit organizations and an online magazine.

Event Strategy - improved event marketing tactics and registration process for an organization's annual fundraising event that resulted in an additional $60K in proceeds.
Online Event Marketing - managed implementation of online registration system and viral marketing activities that brought in ~25% attendance increase for an event.
Branding - directed positioning and corporate branding strategy for an online start-up and produced marketing material required to attract angel investors.


ONFORCE, New York, New York 2006
Business-to-business startup company providing an online marketplace for on-site technology services.

Vice President of Marketing
Served as an integral member of senior management team. Assisted target audience and value proposition identification. Directed marketing investments focused on acquiring new customers and cultivating brand awareness thru aggressive event strategy supported by online marketing and PR. Supervised 1 direct report. Controlled marketing budget of $1.4M.

Operational / Financial Highlights:
Initiated and co-launched VAR Business Magazines first, after-event high-end cocktail reception for industrys top 50 VAR executives and created brand recognition of OnForce as an innovative leader in IT services marketplace.
Spearheaded implementation of event lead qualification process, tracking and reporting within CRM system.
Created cross-functional task force of product management, sales, marketing, agencies and OnForce executives that increased efficiencies and ensured successful execution of companys first major product launch event.
Aggressive but creative event marketing strategies secured nomination for CMP Xchanges Innovative Technology Award as well as Gartners nominations of company as Cool Vendor in IT Services and Outsourcing and Best VAR Channel Strategy at its IT Channel Vision event.
Exceeded Netseminars online event registration goals by more than 30% and was recognized as the second fastest session to achieve registration target in 5-year history of seminar series.
Secured feature cover story on Company, its CEO, and the successes for its customers in channel industrys leading publication that reached an audience of approximately 570K people.

INTEL, Parsippany, New Jersey 1998-2006
World's leading semiconductor company and inventor of microprocessors and processors found in many PCs.

Asia Pacific Marketing Manager (2004-2006)
Served as Senior Marketing Manager charged with establishing key marketing initiatives and go-to-market activities for Modular Communications Products Division (MCPD) in Asia Pacific (APAC) region.

Financial / Operational Highlights:
Owned strategy and all aspects of production for The Intel Communication Alliance (ICA) Connection event in Kunming, China APACs most successful activity, which exceeded targeted attendance goals by +30% and facilitated over 75 meetings between Intel and strategic partner executives. Supervised site selection, conference content, onsite logistics and metrics.
Earned 2 Intel MCPD division awards for organizing regions most successful ICA customer event as well as spearheading APACs ATCA product launch event.
Planned and executed 15-city technical training road show China, India, Singapore and Korea instructing all APAC partners on new product offerings. Achieved record attendance with more than 1K developers participating.
Conceived and managed executive meeting program between CEOs of Intels strategic partners and division general managers to identify and resolve issues thwarting business. Collaborated with cross-function executives of sales, engineering and marketing to create meeting content, format and logistics. Due to success, format and process was replicated for other geo regions thus launching a worldwide program.
Contributed to 23% regional revenue growth after launching the regions first integrated co-marketing and events program with strategic Intel Communications Alliance partners, and implemented an event-in-a-box program to streamline marketing support to partners.

Marketing Communications Group Manager (1998-2004)
Provided leadership and guidance to staff of over 25 advertising and events specialists as well as web developers, PR and marketing communications managers in Intel Network Building Blocks Division, formerly Dialogic Corporation. Administered $14M marketing budget. Collaborated with product marketing in development of events, communications plans and lead generation campaigns for over 250 products.

Financial / Operational Highlights:
Executive owner of divisions user conference, TechSummit, and slashed production costs by nearly $2M after transforming status-quo event into focused business-to-business executive-level networking activity that accelerated strategic partnerships and secured highest customer satisfaction survey ratings in history of event.
Selected and managed multiple marketing agencies and extensive network of consultants for cost-aggressive and process efficient event production, PR and marketing communications projects.
Presented extensive ROI analysis and best-known-methods recommendations to division executives that resulted in additional corporate funding and participation of Craig Barrett, Intel CEO at the time, for following year.
Instituted web-based networking and scheduling platform for attendees to meet and greet prior to Intel events thus accelerating face-to-face meeting efficiencies by focusing on mutually beneficial business strategies.

PURESPEECH, Cambridge, Massachusetts 1995-1998
National supplier of speech recognition technology to telecommunications and call center solution providers.

Marketing Director
Managed 5-member team spearheading marketing communications, including PR, direct marketing and tradeshows.

AVID TECHNOLOGY, Tewksbury, Massachusetts 1991-1995
Leading provider of high-end digital video editing systems to film, broadcast and post production industries.

Marketing Services Specialist
Secured high profile film footage from film and TV shows. Won National Association of Broadcasters (NAB) Best Video award for directing and producing Avids Demo Reel.
Marketing Coordinator for DiVA Division
Managed all press, industry events, corporate branding, marketing collateral for DiVA software products. Executed co-marketing campaigns with strategic partners such as Apple Computer, Ben Jerrys, and Radius.

EDUCATION: Bachelor of Science in Mass Communications 1991 Boston University, Boston, Massachusetts

LANGUAGES: Conversational Japanese Italian Spanish

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Amy Limb
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