MOHAN Sankaranarayanan - VIJAYAWADA 520008, New York

VIJAYAWADA 520008, New York

Affiliate Program

Marketing Consultancy

Oct 05, 2008

S.MOHAN
Mobile: 09393474744 ~ Tel: O866 2546616 ~ Email: mohanvja@gmail.com

Top-level assignments in Profit Centre Management, Sales & Marketing,
Business Development with an organization of high repute

Professional Synopsis

o A dynamic professional with over 27 years of rich & cross cultural experience in Strategic
Planning, Sales & Marketing, Business Development, Product Promotion & Launch and Key
Account Management in FMGC Products.

o Holds the distinction of working with renowned organisation M/s. ARAVIND
LABORATORIES, CHENNAI - the owners of "Eyetex" Brand for more than 27 years.

o Adept in managing business operations with focus on top-line & bottom-line performance
and expertise in determining company's mission & strategic direction as conveyed through
policies & corporate objectives.

o Built solid track record of successful rollout, management and turnaround
of fortunes through correct planning and execution of various activities
in the market place.

o Strong organizer, motivator, team player and a decisive leader with
successful track record in directing from original concept through
implementation to handle diverse market dynamics.

o Expertise in successfully ramping business assignments; while working in close
coordination with clients and ensuring effective service deliverables.

o Proficient in developing & streamlining systems with proven ability to
enhance operational effectiveness and meet operational goals within the
cost, time & quality parameters.

o An enterprising leader with proven abilities in leading teams towards the
achievement of organisational goals and industry best practices.

o An effective communicator with excellent relationship building & interpersonal skills.
Strong analytical, problem solving & organizational abilities.

Areas of Excellence include:
- Strategic Planning - Distribution Management
- Business Development - Marketing & Sales -
New Product Launch - Brand Promotion
- Key Account Management - Training & Development -
Team Management

Career Contour

Senior Management Apr 07-
till date


Aravind Laboratories, Chennai-33 General Manager -Sales & Administration.

Formulated overall sales & marketing plans and re-organised sales marketing set-up.

Successfully divisionalised businesses for better results.

Instrumental in converting the business to cash and carry.



Apr'04 - Mar'07 Aravind Laboratories, Chennai-33

Senior Marketing Manager Based at VIJAYAWADA HQrs.

Controlled entire Marketing operations of AP/KARNATAKA/ORISSA AND EAST
INDIA.

Also in-charge VIJAYAWADA BRANCH OPERATIONS - Controlling the
Distribution Management for AP/ORISSA/EAST INDIA and North Inida too.

Total responsibility of supervising the Sales & Marketing operation and ensured the growth to a annual turnover of Rs 20 Crores .

May '81 to Mar'04
ARAVIND LABORATORIES - CHENNAI-33

Held various position from Sales Trainee to Sales Rep. To Sales Suprevisor
to Sales Officer to Depot Manager to Area Manager to Marketing Manager.


Established as an asset to the company and stood as one of the strong pillars for the growth of the organisation from the crawling stage to the present Rs.30 Crores sales.

Played key role manpower recruitment and customized training for various
staff level.

Significantly developed business plans for the group's business divisions & implemented strategies to increase market share and profitability.

Successfully reorganized sales & marketing team; introduced new product
launch plans; realigned group's distribution network to achieve sales efficiency.

Managing sales & marketing and distribution network.

Successfully organised product promotions during launches , in weaker segment wherever, whenever necessary to place brand on top layer.

Academic Credentials

Completed course in Diploma in Modern Electronics from I.R.E.E. BANGALORE in 1981.
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(B.A.) (Economics /Mathematics/ Statistics) in St. Joseph's College, Trichirapalli in 1975.

Learned Computer Programming - Know Foxpro(Dos based prog.) / Visual Basic and Web designing.

Well versed with Microsoft Office applications - Word, Excel, Power Point
presentations, MS Access.

Having through knowledge of computer hardwares and troubleshooting.

Complete knowledge about internet, email. Creation of Websites etc.

Personal

Date of Birth : 05th June 1957

Address : Flat No.ESF-3, Krishna Enclave, Currency Nagar,
VIJAYAWADA 520008.

Languages Known : English, Tamil, Telugu and Hindi (working Knowledge).

Martial Status : Married - having 2 Children - Both are boys.

Nativity : Native of Srivilliputhur - Tamilnadu . Settled down in Vijayawada since 1989.