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Ron Rumley - Ontario

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About Ron Rumley

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Ron Rumley is currently living in Ontario, and is interested in Marketing.
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Location

Ontario

Categories of Interest

Marketing

Resume

RON RUMLEY

Mission and goal

I am seeking an opportunity to apply my 23 years of successful marketing experience with your company, where I can assist in creating innovative strategies and tactics required to generate sales, expand and solidify your brand image, and gain market share against your competitors.

Skills Overview

During my career, I rapidly moved up through the marketing ranks from a regional field marketing manager to staff supervisor, Director of Marketing, and VP of Marketing. For eleven years, I directed a robust 400 store marketing department which recorded 41 consecutive quarters of sales increases. My areas of expertise include strong leadership skills with store managers and suppliers; developing and supervising media relations; and consistently increasing sales with successful local store marketing promotions. My resume outlines additional experience, skills, and accomplishments for your review.

Background Highlights and Accomplishments
Created and developed the first marketing department for Huddle House, Inc. Worked with CEO to direct the successful evolution of their brand and market position makeover.
Developed and directed an in-house marketing & advertising agency, including media buying, broadcast management, and local store marketing promotions. This role saved the Marketing department over $500,000 annually all of which was spent back into the system on media buys and creative point of sale merchandising.
Crafted major co-branding promotions with Fox Sports, NFL football, Daytona 500, Pepsi, and Dodge trucks. These promotions created strong corporate visibility for pennies on the dollar and established a major brand image for the company.
▪ As a result of concerted repositioning of their company brand, Huddle House won
the coveted Hot Again award from Nations Restaurant News in 2004-2005
honoring HHI as the hottest mature concept in America. Efforts resulted in
overall sales growth of 42%.
▪ Seasoned professional self starter, able to manage big picture issues while
handling multiple marketing responsibilities on time and on budget.


PROFESSIONAL EXPERIENCE

THE MARKETING AUTHORITY Feb. 2006-Current
Marketing Consultant
The Marketing Authority is an advertising and media consulting firm, specializing in local marketing and promotions, media buying, and point of sale merchandising. I supervise the design of POS materials , brochures, flyers, and product photography. Additionally I create local marketing campaigns and promotions, buy media, supervise media co-ops, and develop public relations strategies.


HUDDLE HOUSE, Decatur, GA 1995 2006
VP of Marketing
I created and supervised a thriving marketing department for the 400 unit Huddle House concept.
Developed their new branding and market positioning
Designed and supervised product photography and graphics
Created logos and slogans
Supervised system-wide TV co-ops
Wrote and instituted Local Store Marketing manuals
Provided franchisees with training programs
Supervised regional marketing/operations workshops
Served as creative graphics director for in-store POS merchandising.

Reason for leavingafter eleven years, it was time to take on new challenges and opportunities.


LEES FAMOUS RECIPE (Division of Shoneys), Nashville, TN 1985 - 1995
Director of Marketing / Field Marketing Staff Supervisor
Supervised field marketing staff
Created and supervised all TV co-ops, media buying and advertising, as well as brand development and market positioning
Built strong teamwork and alliances between franchisees and corporate headquarters on issues within the system
Specialized in driving sales with aggressive local store marketing promotions
Sales consistently up 10% each year

Reason for leavingDirector of Marketing position with Huddle House, Inc.


COMMAND MARKETING 1976 1985
Self Employed. Produced and sold syndicated broadcast programming and specialized in concept analysis for small business, upgrading brand imaging and marketing.



Education
Butler University, Indianapolis, IN. Attended two years, majoring in Sports Broadcasting. In my second year, I secured a job as Sports Director for WIFE, one of the top radio stations in America, covering the Indiana Pacers, the Indy 500, and all major sporting events in the Indianapolis area. Having a wife and new baby to support, and having accomplished the goal of why I went to school, I chose not finish the four year course.


References upon request

Quick Profile Summary

Ron Rumley
Name: Ron Rumley
Link: http://www.salespider.com/p-5855413/ron-rumley
Location: Ontario,Canada

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