Stuart Armstrong - Toronto, Ontario

Stuart Armstrong
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About Stuart Armstrong

Stuart Armstrong is currently living in Toronto, Ontario, working as a Sales2/Marketing Mgr in "SSI" and is interested in Internet / IT, Marketing, Services, Telecommunications, Work from Home.
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Job Title

Sales2/Marketing Mgr



Toronto, Ontario

Categories of Interest

Internet / IT, Marketing, Services, Telecommunications, Work from Home

My Interests

WHATS SLOWING YOUR SALES? Lead generation, celebrity hosted collaboration events. Sales/operations consulting services that PAY for itself as wecollaborate to increase sales. Identify obstacles to selling more in your operations, marketing, sales process, customer, supplier or internal relationships AND increase revenue and FIND NEW clients. How? Hire SSI/Stuart as a Business Development/Sales person for 6 months. I'll start selling and you (the CEO, VP Sales, VP Marketing), where you may have to improve: ie. website, internal phone system, brochures, inside sales, general marketing message, process, customer service, logistics/delivery issues, poor morale, compensation, ideal customer profiling, CRM database, target marketing, sales readiness, etc. At the same time, I'll be executing NEW BUSDEV and CLOSING SALES - win-win! 50% of sales reps haven't made quota in 5 years as per well regarded studies from CSO Insights and TAS Group. 20% of sales reps are totally disengaged costing you in 3 ways : LOST SALES, LOST SALARIES and TEAM MORALE.

Join Date

Stuart Armstrong has joined on Aug 23, 2008


Stuart P. Armstrong New BusDev, Sales/Marketing Manager ICT, BPO
77 Mowat HP, Westcon, Avaya, Rhythms, Primus, CAS
Georgetown, Ont L7G 0A1
T 416-258-1567 LinkedIN for references

Goal: $5MM+ sales growth relying on sales2.0 demandgen skills, success as personal contributor (best month closed $725k), channels, alliances and marketing/sales team manager (best rep $2.5MM);

Sales, marketing success building $0-25MM ICT, BPO services markets: direct, channel, Canada, US

Strong new sales prospecting, startup, bus dev, closing skills; solutions, products, services, intangibles

Recruit, lead sales, tech teams 5-20 employees & channels to optimize process, company goals with P&L

Managing accounts: NFB Canada, Bell, Telus, AT&T, Microsoft, Federal NMSOs and SMBs

Marketing/sales process: CRM, telesales, metrics, alliances, research, complex events, html email, SEO, web analytics, (sales 2.0: jigsaw, IdealView, ActiveConversion), ideal customer profiling, PR,


Bilingual (PQ), Canadian, US experience in vendor, VAR, telco, distribution firms public, private
Director Sales, Marketing, SSI Inc. 2003 to present
IT, telecom sales, marketing BPO, channel busdev, interim sales mgr & event producer

CAS Systems. B2B marketing services, call center, bought by competitor, restructured in Canada

Find, close clients for $100k+ programs. Win back Microsoft. Grow AT&T. $2MM quota, 75% new sales
- Research CEO sales priorities, use jigsaw to build target list of 300 decision makers in 100 companies
- Contact VPs at AT&T, Bell, Telus, Rogers, SAP, Bellsouth, CA, Allstream, Mitel, etc.
- Microsoft, researched MS called 13 regional GMs, obtain appts ie. Lora Gernon, GM Cdn
- AT&T closed $200k channel program & expand new busdev in regions
- Telus closed $300k program. 10,000 SMBs, $6MM leads. CAS 20% higher than 6 competitors

- Hartco/HP closed $30k SMB program within 21 days of starting (fastest new client signed)
- Motorola cold call, negotiated $390k program, against incumbant eti\", a first for CAS

Primus Telecom. Sales Manager (interim) (contracted by SVP after Magma merger).
Motivate team, 6 AEs, 1SE. Refocus AEs on ideal SMB customers. Leadgen telemarketing 1,000+ companies.
Team attained $20k MRR quota first time in 3 years.

Producer, Collaboration IT, Telecom Channel Events CDN Story

-Concept sell, produced complex events convincing complimentary firms to collaborate & optimize leadgen, client appreciation, vendor alliance synergy, sales motivation

-Cold called, closed Microsoft, Telus, Allstream, SONY, Polycom, Nortel, HP, Compugen, vmware, SUN, CA, NetApp & Tier2 vendors Trapeze, Packeteer, BlueCoat,, VARs, ISVs (Platespin), etc.

-Format: tradeshow + 10 presentations: MPLS, Unified Comms. virtualization, Wi-Fi, IP-PBX,
-Exhibitor co-branded trackable html emails, reports, web registration, media coverage.
-Manage all marketing, sales, vendor relations, logistics, celebrity negotiations, end user PR

Collaboration Event Toronto with: Allstream, HP, Sony, Commvault, Trapeze, Bakbone, Spectra, BlueCoat, Packeteer, Equalogic, datadomain, CRN/Varbusiness story pg11; Host Darryl Sittler

Unified Communications Event, Montreal. Microsoft, Telus, Nortel, Polycom +, vmware, Trapeze, Packeteer, Spectra, Bakbone, Enixum, MasStor, XIOtech, Host; Mike Bossy 165 attendees.

Reg. Sales Mgr. TeraGo Wireless broadband vs Bell. Leased Montreal office. Recruited, sales, techs. Personally closed first clients . French website. Telemarketing to 2,000 SMBs. $15K MRR funnel. (Nov/04 July/05)

Pitney Bowes.(contracted by VP Mktg). Bilingual seminars to motivate 60 reps for CRM launch.
Facilitator: Mike Bossy. Team presentation. Immediate sales impact within 24hrs.

Applimaxx. Director Business Development, (IBM VAR, interim contracted by investors). Managed engineer, telesales rep. Busdev, sales QSI ISO9000 ERP workflow to: Shell, Alcoa, Magna, GE, Bombardier, etc. resulting in 52 bilingual web demos, presentations generating $1.5MM sales leads. May/03 Aug/04.

Mid Market Collaboration Events, Toronto & Montreal. Compugen, SUN, CA, NetApp, 3Com, Applimaxx, Asi, Charon/Bell, Tecsym, Nishan, Host: Mike Bossy. 250 attendees. Feb & May/03

Client Executive BusDev, Avaya Montreal, Ottawa (downsize) 2001 - 2003
Submitted plan to grow Avaya LAN sales, channels; hired by Pierre Normandeau VP;

Won $1MM LAN sale to hospital. Won VPN NMSO FedGov with partner AT&T
- Managed $1MM National Film Board account
- Resolved RMA complaint, turning IT Manager of major college into Avaya promoter.
- Busdev. Introduced Avaya VP to Telus VP, triggering call centre opportunities vs Nortel, Cisco

Alliance Marketing; IP Telephony in a CRM World Events;

Produced events with IBM, HP, Telus, AT&T, Siebel, Citrix; 500 attendees Montreal, Ottawa
Format; CRM, IT presentations + C level cocktail/exhibits with host: Mike Bossy
Changed perception of hospital IT Mgr, triggered $1MM LAN order.

Sr. Channel Manager, Rhythms (2,000 emp. US CLEC chap11, Cisco partner) 2000 - 2001
Hired by SVP Dave Kington to start up Eastern Canada;

Opened Eastern Cdn. grew to 325 clients, $60k MRR Earned trip Bahamas + 10k share options
- Sales SLA WAN services to telco, ISPs. Sell ROI for $100k partner investment.
- Signed 40% of Canada partners, Telus, Magma, Openface. Recruited sales engineer.
- Marketing: executed launch events Montreal, Ottawa, Quebec.
- Partner program: leadgen, created Bell CO DSL geomap provisioning tool, Cisco router financing
- Personally recruited Mike Bossy as B2B spokesperson,
- Telemarketing 5,000 SMBs via 3rd party Pluscom. Training, motivation to 93 partner reps.

GM Sales, Dynavar ($65MM VAR, now Solunet US) 1996 - 2000
Hired by CEO founder Greg Genge to start up Eastern Canada/USA

Built $0 to $7MM/yr.@23% gm. Sales Lucent, Cacheflow, 3Com, Cisco to 50+ ISP & telcos
- Bell, Aliant, Telus, Magma, Internet Direct, Totalnet, etc. and enterprises Canada, US
- Sold first $1MM Cacheflow, Paradyne DSL to Bell, ISPs, Lucent WiFi to rural ISPs.
- Opened Toronto, Montreal, Halifax offices, hired sales, tech team.
- P & L, credit, vendor selection, leasing, inventory,
- Personal sales: $2.5mm, best mth $725k, No1 rep (referred to Rhythms by Ian Clarke, Paradyne)

National Sales Manager, Westcon, ($1Bil disti Nortel, USR, 3Com) 1994 - 1996

Grew sales $6MM to $25MM, rebuilt team of 20. Opened Toronto, Halifax, Calgary markets.
- Signed, developed 50+ resellers, ie. Charon, Bell, Unisys, EDS. Marketing events across Canada.
- Sold first 3Com access servers to Bell, emerging ISPs across Canada

(1986 -1994. Sold 1,000 Altos Unix systems, 1% world base. Recruited by Altos VP Howard Gomes to start Altos/CGS joint venture in Toronto, Montreal, Vancouver. Acer bought Altos

VP/GM, Solel Technology (Altos, SCO, Compaq, Unix systems VAR, VAD) 1989 - 1994

Built $0 to $4MM/yr. Hired 20 sales, marketing, tech, admin staff. Built 5,000 sq ft facility.
- Sourced US vendors, negotiated contracts. Product marketing, purchasing, inventory, leasing.
- Won $1MM Compaq sale NFB. Built Altos VAR channel, $500k/yr Unix service business.
- Negotiated sale of Solel to Lauserco 1994. (referred to Westcon by Mike Conlan, Nortel)

General Sales Manager, CDI (Altos, SCO, Novell, IBM, Oki, VAR/VAD) 1986 - 1989

Built $0 to $10MM/yr. no1 region. Hired 22 employees, sales (top 2 reps), admin., techs
- Product marketing, $2MM inventory, P&L. Construction offices/warehouse.
- Manage Altos program, built channel 50+ vertical market VARs/ISVs
- Air Canada; team sold $2MM Okidata POS boarding systems.
- Requested by CEO to initiate merger with Abitibi-Price (CDI sold to third party)

> Recruited by Altos VP to start CGS/Altos joint venture Toronto renamed SolEl in Montreal)

Channel Manager, new busdev Digital (now HP) 1984 - 1986

Recruited Mitech, worldwide ISV partner for DEC, drove $10MM+ Vax/Vms sales
- Managed, grew $6MM channel inclu. VARS IST, Logicon, Calculus, Telcor.

> Recruited by Neil Sundstrom to startup CDI, Canadas first national IT distributor
Personal Information:

Civil: Married, free to travel, re-locate.
Languages: English, French
Education: B. Admin. Marketing Concordia U.
Digital CSST Certificate (3 week course, Boston)
Nortel LAN, TCP/IP training
Lucent, 3Com, Cisco WAN, LAN, wireless
Avaya CRM, Siebel, SAP, IP Telephony,
Siebel CxO Selling Skills
IBM Websphere
Sales, marketing methodology & productivity: Netpromoter, Miller, Huthwaite, CSO, Sirius,
Marketing research: Warrillow, Forester, Gartner, etc.

Interests: Musician (piano), sales, reading/research, hockey, technology marketing.
References: Employees, employers, clients, suppliers on request, see LinkedIN

Member of the largest, richest demographic in North America with 75 million members. 25 years of SMB IT sector sales, business development, including several start-ups, I have been fortunate in attracting quality people- credit goes to them. Strong new business development skills at C levels to open doors get kwown & get sold. Lead generation, celebrity events hosted by Darryl Sittler, Mike Bossy executed with Microsoft, SONY, HP, Polycom, Telus, etc. Looking for NEW busdev/sales/leadgen opportunities contract.

Quick Profile Summary

Stuart Armstrong
Name: Stuart Armstrong
Location: Toronto,Ontario,Canada
Job Title: Sales2/Marketing Mgr
Company: SSI

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