Andrea Russell -

Andrea Russell
Send Message

About Andrea Russell

Andrea Russell and is interested in Advertising & Media, Communications, Marketing.
Not the person you're looking for?
Find more results for Andrea Russell


Categories of Interest

Advertising & Media, Communications, Marketing


Andrea Russell
27 Hawstead Cres.
Brooklin, Ontario
L1M 2M4
905-425-0171 residence
905-409-2037 mobile


To become part of a team where the sum of my professional experience will
quickly make me a valuable addition to your organization. Result oriented
and highly detailed, I am a proactive manager who approaches challenges
with a "get it done" attitude.


Cornerstone Group of Companies, Toronto, Ontario
Account Director - List Management Services Division

November 2007 - July 2008
. Managed a team of five list managers providing ongoing training and
support as necessary.
. Personally managed several large lists of data for rental purposes
including "Universe Canada".
. Analyzed data for the purposes of understanding the commodity and its
marketability. Recommended lists and selectable criteria in order to
meet the mailers ROI.
. Was responsible and accountable for the satisfaction and retention of the
company client roster and the achievement of client objectives.
. Designed and executed innovative approaches to sales and client service
. Reviewed data fulfillment requirements and ensured that the client
received suitable records.
. Prepared detailed and comprehensive budgets, marketing plans, sales
forecasting and analysis.
. Defined new business opportunities for new and existing clients as they
became available.
. Ensured that client ready materials were produced in an accurate and
timely manner.
. Acted as a senior go-to resolution contact for internal and external
. Managed the list order execution process.
. Defined initiatives pertaining to the acquisition of new clients
including pitch development and presentations.
. Attended trade shows and represented Cornerstone during presentation

TigerTel/UTR, Toronto, Ontario
Account Manager / Client Services Manager

January 2007 - November 2007
. Hired, coached and lead a team of account managers whose mandate was to
exceed industry standards.
. Developed departmental processes and implemented team structure.
. Managed both inbound and outbound telesales direct response client
campaigns for both corporate and not-for-profit organizations, ensuring
that service delivery levels as outlined in the SOW and SA are achieved.
. Worked with clients, operations, programming, training and account
executives to develop marketing campaigns and program structure.
. Monitored campaign delivery and adjusted criteria as necessary in order
to reach the necessary ROI.
. Daily analysis and measurement of reporting procedures and metrics to
ensure that client expectations are met.
. Was the key point of contact in all customer relationship management
. Ensured that all internal and external projections and budgets were met.
. Coordinated fulfillment for our not-for-profit customers.

CE Technologies Inc., Toronto, Ontario
Client Services Manager / NBSA JRT Program Manager

May 2003 - January 2007
. Recruited, managed, trained and mentored a team of client service
professionals focusing on the online education industry.
. Liaised with the American Salvation Army at all reporting levels to
deploy the "Hurricane Katrina" program.
. Monitored program delivery and overall performance.
. Administrated and managed a "Call Center on Demand" Siebel call center.
. Developed new reporting processes and success indicators.
. Implemented new educator call centers that serviced both online and in-
person education, including scripting and workgroup management.
. Facilitated direct marketing campaigns; email, direct mail and online.
. Liaised directly with the graphic design team, IT department and
deployment teams.
. Communicated with both corporate and end user clients.
. Developed client support collaterals to sustain our proprietary education
. Communicated directly at the C level as necessary.
. Reviewed departmental projections and ensured that budgets were adhered
. Organized and participated in national events and trade shows.

The Bochner Eye Institute, Toronto, Ontario
Special Projects Coordinator - Marketing Manager

September 2001 - January 2003
. Managed a busy marketing department while collaborating with agencies,
media groups, suppliers and printers.
. Created monthly operational budgets and reconciled profit and loss
. Managed ROI with regards to marketing expendatures.
. Conceptualized and developed sales/marketing materials and campaigns,
including writing, editing and publishing of print, radio, web based and
interactive materials.
. Managed several proprietary CRM databases and delivered relevant reports.
. Demonstrated strong proposal, presentation and writing skills.
. Program management achieving new business and increased revenues.
. Developed direct marketing campaigns.
. Maintained third party vendor relationships.
. Organized and participated in local events.

Starfire Technologies International Inc., Markham, Ontario
Client Services Manager/Sales & Marketing Manager

July 1999 - September 2001
. Hired, coached and motivated a team of internet sales consultants whose
mandate was to exceed industry standards by under-promising and over-
. Created sales/marketing campaigns, including web design, interactive
promotions and e-commerce applications.
. Prepared sales and marketing budgets ensuring that targets were
consistently met.
. Organized and participated in local events.
. Created and deployed programs to retain and grow existing clients.
. Demonstrated strong proposal, presentation, copy writing and design
. Facilitated marketing campaigns; email, direct mail and online.

Uxbridge Times-Journal, Uxbridge, Ontario

March 1991 - July 1999
Initially employed as a sales representative in March 1991, and promoted to
advertising manager of three community newspapers in March 1993, I was
promoted to the position of Publisher in May 1995.
. Managed and supervised the newspaper publishing process on a daily basis,
including administration, sales, composing, printing and distribution.
. Created and supervised cross-disciplinary marketing programs intended to
grow current client bases and increase revenues.
. Developed annual operational budgets for 10 profit centers, managed daily
finances and drove revenues.
. Reconciled profit and loss statements weekly, monthly and annually.
. Multi-departmental recruiting, training, motivating and monitoring.
. Identified new revenue streams: specialty products and publications.
. Developed marketing materials and POP items including copy writing,
design, prepress approval and finished product authorization.
. Sponsored and participated in special events and trade shows.
. Managed a composing room consisting of designers, compositors, editors
and print specialists.

Community Involvement

The Uxbridge Business Improvement Association, Uxbridge, Ontario

March 1991 - October 1999
. Managed coordinated and promoted a successful BIA while encouraging
cooperation between retailers, residents, suppliers and council members.
. Participated in cross-disciplinary marketing programs.
. Sponsored and organized trade shows and town events.
. Created BIA marketing materials including writing, editing, printing and
. Prepared, managed and delivered annual budgets to our municipal town


Boston University - 2004
Boston, MA
Project Management

Durham College - 1994
Oshawa, Ontario
Marketing and Business Management

Trent University - 1985
Peterborough, Ontario
Business Administration

Computer Skills

. Windows XP Pro, Windows 2000 Pro, Microsoft Office 2000 package
. Quark Xpress 5.0, Adobe Illustrator 10, Paint Shop Pro.
. ACT! 6.0, File Maker Pro, proprietary CRM systems, Microsoft Outlook &
Internet fluency.
. Siebel CallCenterOnDemand & Customer Relationship Management integrated
. Basic HTML.
. Timpani Live Chat.
. Nortel telephony systems.
. Amtelco Call Center Solutions
. Interactive Intelligence Business Platform

Quick Profile Summary

Andrea Russell
Name: Andrea Russell

Explore using SaleSpider

Businesses You May Be Interested In

 Business Picture
 Business Picture
 Business Picture
 Business Picture

People you may know from

 Business Picture
 Business Picture
 Business Picture
 Business Picture

Andrea Russell’s Business Connections

Find more information on the Company

Share This Profile

Member Spotlight

Debra Fogelman Icon
Debra Fogelman
Network Sensations, Inc.

Business Spotlight

Prelude Recruiting LLC Icon
Prelude Recruiting LLC
Andrea Russell
Who Viewed This Page
Last Seen
Thursday August 11, 2016
Top Cities
Delhi 1.7%
Toronto 1.17%
Bangalore 1.1%
Top Browser
Chrome Chrome51.56%
Firefox Firefox14.07%
OS Expand
Device Expand
Language Expand
spacer pixel