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Andrea Russell and is interested in Advertising & Media, Communications, Marketing.
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Advertising & Media, Communications, Marketing


Andrea Russell
27 Hawstead Cres.
Brooklin, Ontario
L1M 2M4
905-425-0171 residence
905-409-2037 mobile


To become part of a team where the sum of my professional experience will
quickly make me a valuable addition to your organization. Result oriented
and highly detailed, I am a proactive manager who approaches challenges
with a "get it done" attitude.


Cornerstone Group of Companies, Toronto, Ontario
Account Director - List Management Services Division

November 2007 - July 2008
. Managed a team of five list managers providing ongoing training and
support as necessary.
. Personally managed several large lists of data for rental purposes
including "Universe Canada".
. Analyzed data for the purposes of understanding the commodity and its
marketability. Recommended lists and selectable criteria in order to
meet the mailers ROI.
. Was responsible and accountable for the satisfaction and retention of the
company client roster and the achievement of client objectives.
. Designed and executed innovative approaches to sales and client service
. Reviewed data fulfillment requirements and ensured that the client
received suitable records.
. Prepared detailed and comprehensive budgets, marketing plans, sales
forecasting and analysis.
. Defined new business opportunities for new and existing clients as they
became available.
. Ensured that client ready materials were produced in an accurate and
timely manner.
. Acted as a senior go-to resolution contact for internal and external
. Managed the list order execution process.
. Defined initiatives pertaining to the acquisition of new clients
including pitch development and presentations.
. Attended trade shows and represented Cornerstone during presentation

TigerTel/UTR, Toronto, Ontario
Account Manager / Client Services Manager

January 2007 - November 2007
. Hired, coached and lead a team of account managers whose mandate was to
exceed industry standards.
. Developed departmental processes and implemented team structure.
. Managed both inbound and outbound telesales direct response client
campaigns for both corporate and not-for-profit organizations, ensuring
that service delivery levels as outlined in the SOW and SA are achieved.
. Worked with clients, operations, programming, training and account
executives to develop marketing campaigns and program structure.
. Monitored campaign delivery and adjusted criteria as necessary in order
to reach the necessary ROI.
. Daily analysis and measurement of reporting procedures and metrics to
ensure that client expectations are met.
. Was the key point of contact in all customer relationship management
. Ensured that all internal and external projections and budgets were met.
. Coordinated fulfillment for our not-for-profit customers.

CE Technologies Inc., Toronto, Ontario
Client Services Manager / NBSA JRT Program Manager

May 2003 - January 2007
. Recruited, managed, trained and mentored a team of client service
professionals focusing on the online education industry.
. Liaised with the American Salvation Army at all reporting levels to
deploy the "Hurricane Katrina" program.
. Monitored program delivery and overall performance.
. Administrated and managed a "Call Center on Demand" Siebel call center.
. Developed new reporting processes and success indicators.
. Implemented new educator call centers that serviced both online and in-
person education, including scripting and workgroup management.
. Facilitated direct marketing campaigns; email, direct mail and online.
. Liaised directly with the graphic design team, IT department and
deployment teams.
. Communicated with both corporate and end user clients.
. Developed client support collaterals to sustain our proprietary education
. Communicated directly at the C level as necessary.
. Reviewed departmental projections and ensured that budgets were adhered
. Organized and participated in national events and trade shows.

The Bochner Eye Institute, Toronto, Ontario
Special Projects Coordinator - Marketing Manager

September 2001 - January 2003
. Managed a busy marketing department while collaborating with agencies,
media groups, suppliers and printers.
. Created monthly operational budgets and reconciled profit and loss
. Managed ROI with regards to marketing expendatures.
. Conceptualized and developed sales/marketing materials and campaigns,
including writing, editing and publishing of print, radio, web based and
interactive materials.
. Managed several proprietary CRM databases and delivered relevant reports.
. Demonstrated strong proposal, presentation and writing skills.
. Program management achieving new business and increased revenues.
. Developed direct marketing campaigns.
. Maintained third party vendor relationships.
. Organized and participated in local events.

Starfire Technologies International Inc., Markham, Ontario
Client Services Manager/Sales & Marketing Manager

July 1999 - September 2001
. Hired, coached and motivated a team of internet sales consultants whose
mandate was to exceed industry standards by under-promising and over-
. Created sales/marketing campaigns, including web design, interactive
promotions and e-commerce applications.
. Prepared sales and marketing budgets ensuring that targets were
consistently met.
. Organized and participated in local events.
. Created and deployed programs to retain and grow existing clients.
. Demonstrated strong proposal, presentation, copy writing and design
. Facilitated marketing campaigns; email, direct mail and online.

Uxbridge Times-Journal, Uxbridge, Ontario

March 1991 - July 1999
Initially employed as a sales representative in March 1991, and promoted to
advertising manager of three community newspapers in March 1993, I was
promoted to the position of Publisher in May 1995.
. Managed and supervised the newspaper publishing process on a daily basis,
including administration, sales, composing, printing and distribution.
. Created and supervised cross-disciplinary marketing programs intended to
grow current client bases and increase revenues.
. Developed annual operational budgets for 10 profit centers, managed daily
finances and drove revenues.
. Reconciled profit and loss statements weekly, monthly and annually.
. Multi-departmental recruiting, training, motivating and monitoring.
. Identified new revenue streams: specialty products and publications.
. Developed marketing materials and POP items including copy writing,
design, prepress approval and finished product authorization.
. Sponsored and participated in special events and trade shows.
. Managed a composing room consisting of designers, compositors, editors
and print specialists.

Community Involvement

The Uxbridge Business Improvement Association, Uxbridge, Ontario

March 1991 - October 1999
. Managed coordinated and promoted a successful BIA while encouraging
cooperation between retailers, residents, suppliers and council members.
. Participated in cross-disciplinary marketing programs.
. Sponsored and organized trade shows and town events.
. Created BIA marketing materials including writing, editing, printing and
. Prepared, managed and delivered annual budgets to our municipal town


Boston University - 2004
Boston, MA
Project Management

Durham College - 1994
Oshawa, Ontario
Marketing and Business Management

Trent University - 1985
Peterborough, Ontario
Business Administration

Computer Skills

. Windows XP Pro, Windows 2000 Pro, Microsoft Office 2000 package
. Quark Xpress 5.0, Adobe Illustrator 10, Paint Shop Pro.
. ACT! 6.0, File Maker Pro, proprietary CRM systems, Microsoft Outlook &
Internet fluency.
. Siebel CallCenterOnDemand & Customer Relationship Management integrated
. Basic HTML.
. Timpani Live Chat.
. Nortel telephony systems.
. Amtelco Call Center Solutions
. Interactive Intelligence Business Platform

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Andrea Russell
Name: Andrea Russell

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