Geoff Cowman - Tsawwassen, British Columbia

Geoff Cowman
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About Geoff Cowman

Geoff Cowman is currently living in Tsawwassen, British Columbia, working as a Vice President in "Excellence in Training" and is interested in Automotive, Consulting, Education.
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Job Title

Vice President



Tsawwassen, British Columbia

Categories of Interest

Automotive, Consulting, Education

My Interests

I thoroughly enjoy helping companies/teams build their 'human capital', turning their hidden potential into dynamic performance. If you are looking for this type of help with your group, check out !!

Join Date

Geoff Cowman has joined on Jul 28, 2008



G. A. (Geoff) Cowman

5095 1st Avenue,
(Tsawwassen) Delta,
British Columbia
V4M 1B4

Contact Information:
Home telephone: 604.948.9422
Cellular telephone: 604.240.3460
E-mail address:


To find a position within a positive, dynamic and progressive organization
that my strong personal values, immense experience and refined skill sets
will benefit, whilst at the same time providing me with an excellent outlet
for my deepest passion, which the hands-on training/development of others.

Key Personal Strengths/Qualities:

. Reliable Hard-working Intelligent
. Honest Disciplined Resourceful
. Organized Self-motivated Punctual
. Ethical Dedicated Personal Integrity


Training Consultant
1999 - Current
PSG Canada Inc. via Synerdynamics Communications Group
202-1001 Champlain Avenue
Burlington, Ontario L7L 5Z4
905. 336.8383 or 1.877.767.1222

Main Duties:

Conducted on-site consultative services for Ford dealerships (Excellence in
Action/Growth in Action) throughout Canada, geared to identifying
performance gaps in sales, productivity, customer
service/satisfaction/loyalty (or any other key performance parameter) and
then delivered the training to address the issue(s).
Delivered specific training curriculums for various Ford dealer programs
(Genuine Scheduled Maintenance/Around the Wheel, Accessories Sales,
'Inspect What You Expect', Dealership Self-evaluation Training, to name a
few) to over 200 dealerships throughout Canada.
Performed hundreds of off-site (not at the dealership) seminars across
Canada, primarily addressing the fixed operations side of the business, for
thousands of participants over the past nine years.
Completed the writing of hundreds of process templates for businesses to
use, as well as the design of several workshops and seminars delivered on
behalf of Ford.
Designed (and delivered) a separate, stand-alone 'Personal Excellence'
program delivered over 10 consecutive weeks in 3-hour sessions to
dealership personnel, built on the understanding that proven personal
development training fosters professional development...and happier
Key Accomplishments:

. Despite extensive distances/traveling, all training commitments were
honoured and delivered to both Ford and PSG Canada's standards; I have
never missed a training assignment in 9 years.
. I have consistently been able to generate tens of thousands of dollars in
savings for dealerships (specific examples available upon request)
through my consulting/training services.

Sales Trainer
1998 - 1999
1st Canadian Telecom
2667 Eglinton Avenue East, Suite 202
Toronto, Ontario
(416) 254-8910

Main Duties:

Created the sales manuals used for all sales representatives for this start-
up company in the (then) newly de-regulated pay telephone industry.
Wrote or co-wrote all of the sales process and policies.
Conducted the on-the-job training, recurrent training and ad hoc training
for sales representatives.
Developed the basic outlines for their job descriptions, role definitions
and performance appraisals prior to leaving, as well as their 'continuous
improvement' program.

Key Accomplishments:

I completed all tasks on time and within the established guidelines,
helping to create a corporate environment that had credibility, thus
contributing to greater levels of commitment and team work.

Parts Manager
1993 - 1997
Freeway Ford Sales Ltd.
1780 Markham Road
Toronto, Ontario
(416) 293-3077

Main Duties:

Managed and controlled the parts inventory for a medium sized, highly
profitable dealership in Toronto.
Oversaw the screening, hiring and training of an entirely new team of parts
professionals for my department.
Responsible for all of the marketing and promotion to wholesale accounts.

Key Accomplishments:

. I eliminated a six-figure plus 'shrinkage' problem left by my predecessor
through solid inventory control processes and practices, proper binning
and systematic quality control checks.
. I developed an innovative 'guaranteed' parts delivery promise to all
customers, increasing my wholesale parts sales three-fold while holding
3% more gross profit on every wholesale part sold.
. I completely re-organized the entire department, developing strong
processes with clear accountability metrics that dramatically improved
sales performance and profitability.

Sales/Leasing Representative
1992 - 1993
Freeway Ford Sales Ltd.
1780 Markham Road
Toronto, Ontario
(416) 293-3077

Main Duties:

Responsible for the professional handling of all client needs regarding the
sales and leasing of vehicles.
Responsible for the proper administration of all accounts and for the key
task of delivering vehicles to customers - perfectly, every time.
Performed numerous ancillary tasks associated with the proper lot
management of the vehicles in inventory, updating of sales documents and
customer relationship management functions.

Key Accomplishments:

. I sold and delivered 119 vehicles (and 'split' 9 other sales) in my first
(and only) year on the sales floor. (of the 1,327 retails units the
dealership sold with 9 sales representatives and two sales managers.)
. I developed a new tracking sheet for used vehicles coming into our
inventory that accumulated accurate details on each vehicle.
. I achieved a score of 9.93 (out of 10) Customer Satisfaction Quotient on
all of my sales customer surveys in 1993, highest in the dealership that

Financial Planner/Manager in Training
1989 - 1990
Investors Group Ltd.
700 - 295 The West Mall
Etobicoke, Ontario
(416) 695-8600

Main Duties:

Responsible for consulting with clients, creating a financial plan and
selling the appropriate products to help customers achieve their goals.
Selected for their management training program, although it was not
completed due to my leaving for another opportunity.
Accountable for my own marketing initiatives to develop my client base,
through referrals, cold calls, mall booths and the like. All of the
performance standards set were met.

Key Accomplishments:

. I achieved an 'average' base of clients in the ten months of work with
the company

Senior Instructor/Manager of Instruction
1986 - 1989
Dale Carnegie Training Systems
2121 Argentia Road
Mississauga, Ontario
(905) 821-3600

Main Duties:

Delivered any of four (of seven) different training courses that I was
qualified to train in.
Responsible for managing 27 avocational instructors to ensure delivery
quality in all courses.
Coordinated the recruiting and training of both 'graduate assistants' and
'instructor candidates'.

Key Accomplishments:

. I helped the Toronto West territory to achieve the 'Territory of the
Year' in 1987 and contributed to the franchise winning the top
International Award in Dale Carnegie worldwide as the best sponsorship.
. I created new standards of performance for all instructors and set
accountability metrics in place.
. I also took on sales responsibilities, working on the sale of corporate
classes and/or individual enrolments to major clients, as well as the
delivery of the training itself.
Ground/Air Traffic Controller
1973 - 1986
Transport Canada
Various locations throughout the Ontario F.I.R. (Flight Information Region)

Main Duties:

Responsible for the neat, safe and orderly flow of air traffic in and
around any of the airports/airspace that I was assigned to.
Charged with the responsibility of assisting the general public in any way
possible as a civil servant.
Accountable for the timely feedback to superiors of any/all performance
gaps so that they may be addressed promptly.

Key Accomplishments:

. In twelve years as an operational air traffic controller working
throughout Ontario, I had a flawless record.
. I served for 6 years as the Public Relations officer at Sudbury Tower,
giving dozens of careers presentations to high schools, public
information seminars, conducting interviews and coordinating visits to
the tower itself.
. I successfully trained 8 controller trainees (out of the 9 assigned to me
for training) in my 12 active years.

Formal Education:

Honours High School Graduation Diploma (Grade 13)
Dunbarton High School
Pickering, Ontario


Reading self-development/leadership books, good fiction
Woodworking (amateur level in cabinet making)
Vintage Cars (especially 1962-1966 T-Birds & 1965-1970 Mustangs)

References are definitely available upon request[pic]

Quick Profile Summary

Geoff Cowman
Name: Geoff Cowman
Location: Tsawwassen,British Columbia,Canada
Job Title: Vice President
Company: Excellence in Training

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