Chris Tapia - New Jersey

Chris Tapia
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About Chris Tapia

Chris Tapia is currently living in New Jersey, working as a TPD MARKETING in "TPDMARKETING" and is interested in Financial Services.
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Job Title




New Jersey

Categories of Interest

Financial Services


Curriculum Vitae - Angel Bell

Powerful Marketer - Creative Delivery - Dynamic Management

Phone: 201.679.9469

Highly experienced in acquisition, retention, multi channel, affinity,
recruitment, brand identity strategies and corporate marketing systems.
Possess effective leadership, organizational and customer service skills,
which increased customer satisfaction and retention from 42% to 98% while
realizing 100% on-time delivery of assigned projects. Created online
marketing portal that transitioned typical company cost-center into a
profitable unit. Cut Expenditures 50%. Experienced in international
marketing, behavioral marketing, demographics, sociological and
psychographic data enhancement. Uphold strong communication, motivational
and inspirational skills. Constantly surpasses goals by 10% or more each
year. Developed, introduced and launched successful new products and
campaigns, which increased market share 5% and contributed $4.5 million to
bottom-line profitability. Successfully built $8.1M marketing library for
organization with limited budget expense. Improves customer value by
successfully establishing and revisiting methods that identify both
business and consumer needs by analyzing market competition and industry
trends which lead to a two-fold margin of a projected $4.4 Billion in
business growth. Exceeded established department productivity goals 78%
through development/implementation of best practices to increase employee
output, communication of corporate objectives and introduction of
alternative compensation plans to reward high-performing individuals.
Possess strong commitment to team environment dynamics with the ability to
contribute expertise and follow leadership directives at appropriate times.
Served as the company spokesperson, which generated positive media
relations, and resulted in identification as an industry expert, and
garnered coverage in business/industry publications. Collaborated with key
members of the finance, information technology and HR departments to
develop and implement new acquisition/retention sales and recruitment
tracking tools. Leads diverse, cross-functional teams in the fulfilment of
corporate productivity, quality and bottom-line objectives. Subject
maintains a strong understanding of the synergies between design, copy and
marketing strategy with strong collaboration skills. Marketing
communications management experience for brand identity. Accomplishments
and award recipient of marketing and driven results-oriented marketing
design and programs. Proven thought leadership in brand management
practices and brand governance. Experience with brand architecture: brand
positioning, naming, messaging, and advertising. Exceptional teamwork and
influencing skills. Experienced in managing agency relationships. Ability
to transition seamlessly between strategic thinking and execution. Strong
interpersonal and communication skills with ability to persuade others in
matrix environment. Customer-centric mindset combined with contagious
enthusiasm and passion.

Areas of Expertise

Client Retention/Acquisition
Membership Acquisition/Retention
Supply Chain Management
Search (PPC, SEO,
Lead Incubation and Pipeline Mgmt.
Lead Aggregator Programs
Media Purchasing
Brand Architecture
Viral Marketing
Social Media
Business Development, Business Plan
Revenue and Profit Growth
Brand Management
Recruitment Marketing
Trigger Programs
Behavioral Targeting
Market Research & Analysis
E-Mail Campaigns
Website Management
WebEx Presentations
Client Relationship Management - data base marketing
Recruitment Presentations
Trade Shows
Key Account Management
Strategic Planning

Areas of Expertise (cont.)
Internal/External Communications
Graphic Design
Team Leadership Building
Influential Presentations
Affiliate Marketing
Direct Mail Management
Not-for-Profit Creative Solutions

Computer & Software Experience
Extensive knowledge of E-Marketing, E-Commerce, Direct Mail and Lead
Incubation Platforms, E-Procurement, Web Platforms, Microsoft Word,
PowerPoint, Excel, Project, Access, Adobe Suite - Acrobat, Photoshop,
Illustrator, In Design, Quark, Photo Express, CD Creator - Well versed in
Microsoft Windows 2007, 95, 98, and 2000 professional, ME and XP
Professional, Vista, desktop support, and software training

Chronicle -
2005 - Present: (C) Level Management with a unique hands-on approach.
Directs/manages multiple teams of E-Marketing Specialists, Graphic
Designers, Copy Writers, Marketing Coordinators and Marketing Managers
throughout the Continental United States dispersed in over 150 Branch
locations cross-marketing multiple business channels including:
Portfolio Retention, Traditional Retail, Correspondent, Wholesale, E-
Commerce, Direct to Consumer, Call Center - Predictive Dialling, and
Branch. Built entire Electronic Marketing Portal with full reporting
capabilities. Streamlined entire marketing process and charged with
protecting the organization's Brand. Maintains all active memberships,
is the spokesperson and direct contact for external correspondence
with organizations such as the Better Business Bureau, and National
Trade Associations. Operates as an In-House Marketing Agency
negotiating vendor contracts, vendor management, procurement and
supply chain. Works daily with Accounting, managing P&L reports. Daily
communications with all other (C) level managers, Legal, Compliance,
Customer Service, Human Resources and Technology to insure accurate
message and brand delivery is maintained. Identifies trends and
targets most profitable segments to maximize ROI. (M&A)Successfully
transitioned entire marketing platform from former Irwin Mortgage
which Freedom acquired in 2006. Currently market's Freedom's affiliate
partnership: Madison Credit Management Services and marketed former
"DBA" Jefferson Home Mortgage.

2003 - 2005: (C) Level Management marketing for Empire Equity Group
and its family of companies including 1st Metropolitan Mortgage,
Empire Equity Mortgage, Ritten House Park, a private residence club,
Empire Properties Management and The Gallo Insurance Company. Built
and developed a Decision Support System integrated with an Electronic
Marketing Portal delivering full reporting capabilities. Streamlined
entire marketing process. Operated as an In-House Marketing Agency
negotiating vendor contracts, vendor management, procurement and
supply chain management. Managed annual marketing budget in excess of
$15M. Delivered services as indicated in statement above.

1998 - 2003: Executive Level Management marketing for Staten Island
Bank & Trust and its family of companies including Ivy Mortgage, SIB
Mortgage and SIB Property Management. Managed direct report line up of
70 and responsible for maintaining marketing budget of over $30M.
Streamlined entire marketing process. Operated as an in-house
marketing agency and creative director, procurement and supply chain
management. Delivered services as indicated in statement above.

Agency Clientele Chronicle
1990 - 1998: TPD Marketing, Graphics and Communication Agency - Served
as On-Site
Marketing Agency or created and delivered assignments/projects to the
following list of clientele:

. ZiaJa Pharma
. Chubb & Son - Healthcare/Insurance
. The Purple Door - Spa, Wellness
. PowerBlends - Spa, Wellness
. Geeks USA, Technology
. Trugreen Landcare
. DeLuca Agents
. Mish Pet Designs
. BranchCare
. Earth Share - Non Profit Marketing
. Women's Crisis Services - Non Profit Agency Marketing
. Career Life Planning Center of Flemington, NJ - Non Profit
Agency Marketing
. Women's Resource Center - Non Profit Agency Marketing
. Catholic Charities - Non Profit Agency Marketing
. Home Share of New Jersey- Non Profit Agency Marketing
. Locks of Love- Non Profit Agency Marketing
. American Cancer Society - Non Profit Agency Marketing
. Rose Mortgage
Agency Clientele Chronicle (cont.)

. Independent Mortgage Company
. Integrity Mortgage
. Amigo Mortgage (Hispanic Market)
. First Laridian Real Estate Group
. Stanley Capital
. Carteret
. Aurora Financial Group
. Olympia Funding
. Blue Stone
. Mortgage IT
. America First Financial Services

Multi-Media Artist and Photographer
1985 - 1990 - Visual Artist, Photographer, Graphic Designer - Served
retail and corporate clientele in the United States and abroad.

Languages - Fluent in Italian and English

Formal Education - Active Memberships - References Below:
Schooled in Italy, Honour Graduate - MBA; Business Administration
- International Marketing, Business Psychology
American Marketing Association- Award Recipient
DM News
Ad Age
Marketing Tribes - Award Recipient
National Association of Purchasing/Procurement Management
Institute of Supply Management
National Association of Professional Photographers
Mortgage Bankers Association
National Association of Mortgage Brokers
National Arbour Day Foundation
The Watershed Institute
Natural Resources Defense Counsel
Sierra Club
Bowman's Hill Wildflower Preserve

Quick Profile Summary

Chris Tapia
Name: Chris Tapia
Location: New Jersey,United States

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