Len Rosen - Toronto, Ontario

President

Toronto, Ontario

Marketing, Software & Services

Résumé for Leonard (Len) Rosen

68 Fontainbleau Drive, Toronto, ON Canada M2M 1N9
Bus. Tel: (416) 223-6023, Home Tel/Fax: (416) 223-4399, Mobile: (647) 225-2784,
E-mail: len.rosen@sympatico.ca Website: http://rosen.len.googlepages.com/home
Blog: http://lenrosenmarketing.blogspot.com/

Key Career Successes:
• Built franchise network for children’s educational enrichment program, from 17 locations to 44 in 18 months.
• Developed channels and OEM sales success for major software developer leading to single largest contract in the history of the company, $47 million
• Helped design and market healthcare software for radiology and operating rooms leading to sales and implementation at world-class hospital centres including Hospital for Sick Children, Toronto Hospital and Boston Children's Hospital
• Developed business and marketing plans for a number of companies, most notably, Legacy Storage Systems, leading to $53 million investment, Kolvox Communications, a $12 million investment, and CIMtegration, a $2 million investment.
• Copywriter for web content and collateral development with most recent work at Children's Technology Workshop, First Base Solutions and ITUtility.net.
• Author and publisher of newsletters including charities, educational enrichment, telecommunications and healthcare focused e-letters – Straight from the Heart: CHASE Newsletter, ITUtility.NET News, CTWorkshop News, Internet Capital, FCAPS Solutions, Esh Hospital News & Views, and articles appearing in Advance, Canadian Healthcare Technology and Radiology Management.
• Keynote speaking experience at Network World Live conference, October 2000, Metro Convention Centre, Toronto, Ontario, speaking on the impact of technology convergence on business processes and at OCRI in Ottawa, Ontario, in November 2000, speaking on the challenges facing the ASP (SaaS) model
• Event organizer with most recent success at First Base Solutions where I put together a one-day conference attended by over 130 individuals based on a controlled mailing to 1,200 names, a better than 10% return.

Employment History Highlights:

President, Len Rosen Marketing Inc., November 1989 to Present with hiatus between August 1997 and January 2001 when I worked at Computer Associates
(private management and sales consulting practice)l
• The following is a representative sample of my clients throughout the years:
First Base Solutions (Marketing & Sales Coordinator, special events, web content, collateral, Bus. Development, 2007-8)
Children’s Technology Workshop (Franchise Business Development, web content, newsletter, 2005-7)
ITUtility.NET (Marketing rollout and event launch with Microsoft, 2006-7)
DeeGee Rehabilitation (Forensic audits of catastrophic injury legal cases 2005-8)
Esh Software (Business Development, medical, documentation, interface, 2001-5)
HotShots Hockey Center (PR, web development, business plan and business launch event, 2005)
Sony Canada Inc. (Market research and management consulting, 2002-3)
Unimax Systems (Telephony marketing and sales consultant, 2001-2)
The SAS Institute (Telephony market consultant 2002 opening up Bell Canada for SAS)
netForensics (Market research, sales consultant, 2001-2)
PTI Telecommunications & eRe Consulting (Telecom and security, marketing, PR, 2001-2)Opalis Software (Telecommunications sales, documentation, 2001-2)
RSA Security (Telephony market consultant for authentication, 2001)
CIMtegration (ISP, ASP business planning, marketing & sales management, 1997)
Legacy Storage (RAID & NAS hardware, marketing management, technical documentation, sales, web development, business plan, 1996-7)
Kolvox Communications (Voice recognition, marketing & sales mgmt., business plan, technical documentation, package design, channel development, 1993-6)
Sagitta Communications (Office productivity application development, marketing & sales management, documentation, package design 1991-2)

VP Sales, Regional Channel Manager, Strategic Accounts, OEM, Computer Associates, August 1997 to January 2001 (software publisher)
Responsibilities included:
• Coordinated technical team and was sales lead in developing OEM relationship with Nortel Networks resulting in $47 million contract in June 2000
• As Sales Channel Manager built indirect sales force and channel partners in 1997-8 growing sales from $0 to $4.5 million in 7 months, and winning North America Channel Management MVP award for 4th quarter FY98

Vice President Sales & Marketing, Sysdoc International Inc., November 1986 to November 1989 (technical documentation and advertising company)
• Managed sales and marketing for team of technical writers specializing in marketing, business collateral and technical documentation for a wide range of companies.

Product Centre Manager, Epson Canada Limited, September 1985 to November 1986
(computer and printer manufacturer)
• Retail sales and sales management including training team to do outbound selling to corporate and government accounts

Computer Store Manager, ComputerLand, February 1985 to September 1985
(retail computer sales)
• Retail sales and sales management including training team to do outbound selling to corporate and government accounts

Sales, Product Manager & Acquisitions Editor, Prentice-Hall, August 1973 to January 1985
(publisher)
• sales, product and author development, marketing, channel development, sales trainer; produced 50% to 120% annual revenue growth over 8 years in sales role; won President's Award, Prentice Hall, for sales and editorial achievements; Reston Award for sales and editorial achievement

Computer Expertise:

Hardware: Intel-based PC , RISC-based UNIX, Apple Macintosh systems, Linus platforms, client/server environments, wireline and wireless network routers, bridges and switches, PBX, RAID and storage arrays, VoIP hardware, PACS and specialized radiology and cardiology hardware systems.

Software: CRM knowledge with Salesforce.com, Sugar and Sage CRM, Act, Goldmine; Office tools with MS Office, SharePoint, Corel, SmartSuite, OpenOffice; On-line tools with Google Apps; Publishing and Graphics including Visio, Corel Draw, Adobe; Database including MS Access and SQL 2005; GIS with Google Earth Enterprise, MapPoint; Project Planning with MS Project; Speech Recognition products; UNIX and Linux, HTML programming, HL7 and XML standards, Network Security including a wide range of intrusion, detection and authentication tools; VoIP software, Web browsers, search engines, and various e-mail products.

Education:
Honours B.A., University of Toronto, Toronto, Ontario, 1973, Major in Islamic Studies & Medieval History

Hobbies & Other Interests:
I live in a North Toronto home with my wife and daughter. My hobbies and interests include music (piano, bass, violin and composition), photography, researching and writing articles on science and technology. I love dogs, gardening and travel.