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Alok Kumar - Delhi, India

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About Alok Kumar

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Alok Kumar is currently living in Delhi, India, working as a BizHancer in "BizHancer" and is interested in Advertising & Media.
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Job Title

BizHancer

Company

Company Website

www.bizhancer.com

Location

Delhi, India

Categories of Interest

Advertising & Media

My Interests

Digital Marketing

Join Date

Alok Kumar has joined on Apr 29, 2017

Resume

RESUME
Alok Kumar
E-2/36, 3rd Floor,
Shastri Nagar,
Delhi (110052)
Contact no: +91-9599442602
Email: alokanand63@yahoo.in
6350
PROFESSIONAL SUMMARY
Focused and resourceful PPC Expert with a strong record of client satisfaction and successful project completion Thorough knowledge base and practical skill in effective SEO techniques and strategies. Able to function well as an independent worker or as part of a professional computer systems management team.
To Thrive on professional credential and seek a challenging job in a reputed organization and to integrated my SEO/SEM, SMO/SMM, Internet Marketing, Analytical and software skills in the IT industry especially to excel in the field of SEM/SEO (Internet Marketing/Search Engine Optimization).
WORKING EXPOSURE
Working as a Sr. Digital Marketing Executive in Datalink Industrial Corporation Delhi from Dec 2016 to till now.
Responsibilities:
Business Analysis, Keywords Research, Ads Creation Strategies: web analysis, industry analysis, competitor analysis, keywords analysis, target audience, ads formation planning, bid strategy etc.
Handling Social Media conversations at Face Book, Twitter, Whatsapp, Google+, YouTube, LinkedIn, Pinterest, and Instagram.
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals (Google analytics, website SEO reports, website analysis )
Drive traffic generation and identify ways to optimize engagement.
Handling all aspects of SEO On-page (Ability to write meta-title, description)
Off-Page: Directory submission, Business Listing, Blog posting, Social Bookmarking, link building campaigns.
Facebook for Business: facebook page optimization, facebook group optimization, content marketing, brand promotion, facebook business page likes increment, facebook advertising strategies, KPI monitoring, analytics, facebook meta data implementation and analysis, open graph, facebook tools, to target relevant audience, event setup and advertising, lead generation etc.
Twitter for Business: profile building for business page, demographic targets, twitter follower increment, hash tags, trends, geo-tagging, twitter cards, twitter analytics, twitter posting, content marketing, planning, monitoring, twitter social meta data implementation and monitoring, etc.
Worked as a Digital Marketing Executive in Gabblet India Pvt. Ltd., Noida from August 2015 to Dec 2016.

Responsibilities:
Search Campaign Management: campaign management, location targeting, bidding strategies and management, ad extensions, scheduling, ad group creation, ads creation planning, keywords placement, quality score, keywords insertion, different types of ad formats, dynamic ads, auto targets, call only ads, apps engagement ads, negative keywords application, keywords diagnosis, conversion tracking, dimensions monitoring etc.
Display Campaign Management: campaign management, location setup, bid planning and management, ad extensions, ad scheduling, ad group planning, display keywords, placements, topics, interest, remarketing, demographics, ad creations, ad formats, text ad creations, image ad creations, dimensions monitoring, planning etc.
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
Research and administer social media tools in support of clients’ social media strategy
Competitor Analysis of client’s project to improve site ranking.
Communication to team and management on project development, timelines, and results, Work closely with the other team members to meet client goals.
Handling USA, UK, Canada clients.
Core Qualifications:
Extensive experience in ad campaign development
Strong expertise in MS PowerPoint Excel and Word
Superior grasp of Google analytics Facebook advertising and search media campaigns
Outstanding project spending pattern forecast ability
Exceptional skills in social media advertising
Good skills in providing PPC campaign strategies and recommendations
High website metric analytical abilities
Key Responsibilities:
PPC Description
Facilitated campaign adjustments in coordination with team members.
Performed projects and prepared project reports for submission to management.
Performed budget estimates for maximum project return maintenance.
Tested landing pages and formulated plans to keep conversion rates consistent.
Performed keyword research on a regular basis.
Designed and executed PPC campaigns on a variety of networks.
Tested Google Ad words for highest quality score.
Monitored performance and campaign results.
Pay Per Click - Search Campaign Designing, Display Campaign Designing, Video Campaign Designing, Quality Score, Ad Rank, Ad Position, Conversion Tracking, Landing Page Optimization, Bidding Keyword Research
Optimization included creating unique title tags, Meta tags (descriptions and keywords), internal navigation (footer text links, content links), Image alt, title tag optimization and optimization of content.
ON-PAGE OPTIMIZATION - - Knowledge of Title Tag, Alt tag, Anchor text, Meta Description, Meta Keyword, Keyword Research, Image Optimization, Content Optimization, Navigation Structure, Stat counter & Google Analytics Details, Robots.txt Optimization, HTML Sitemap creation and Google XML Sitemap Creation, Canonical Error, 404 Page Creation, H1,H2……H6 Optimization, URL Rewriting, Content Optimization,
OFF-PAGE OPTIMIZATION – Knowledge of Article Submission, Blog Posting, Classified Posting, Business Listing, Image Sharing, Forum Posting, Article and Blog Marketing, PR submission, Search Engine Submission, Business Profile Creation, Social Publication, Document Sharing.
SOCIAL MEDIA MARKETING - Knowledge of Social Bookmarking, Social Networking Profiles creations, Social Networking Profile Optimizations, Content, Video Sharing Optimization, Blog Optimization, Page Creation.
Keyword Analysis-Research and develop keyword target lists and establish page level distribution.
Provide advanced link building services using cutting edge. SEO techniques.
Working on Tools like Google Analytics and Google Webmaster to check the daily traffic status and day to day improvement required on website.
Competition Analysis performed to beat the rival website in Search Engine optimization.
Working to gain traffic on website through search engine and other referral websites.
Google Certification:
Google Analytics Certified
Google AdWords Certified
Keyword of SEO Tools:
Keyword Planner, Google Analytics, Google Webmaster, SEMRush, Small SEO Tools, WooRank.
Blogging:
Wordpress.com
Weebly.com
Blogger.com
Storeboard.com
Livejournal.com
Online Reputation Management:
Managing Reviews of Glassdoor.
Storereviews.com
Manage Profile On Crunchbase.com
Manage Profile on Brand Specific Site like Facebook, LinkedIn, Twitter, G+, Instagram, and Pinterest.
Video Promotion:
YouTube
Vimeo
MySpace
Flicker
MetacafePROFICIENCY
Operating Systems : Windows 98/2000/7/8/8.1, XP Professionals.
Languages : HTML, CSS, Wordpress, CMS (knowledge).
SEO Tools : Reciprocal, Page Rank, Broken Links, Roboform, etc.
SEO S/W : FTP, Link Assistant, CMS.
Other Packages : DTP, MS Word, MS Excel, Power Point, Basic Knowledge of Photoshop.
WEB TECHNOLOGIES / TECHNICAL AND OTHER SKILLS
Extensive Knowledge of search engine working ADVANCED SEO strategy and implementation. Skills strong research ANALYSIS as required from experienced internet marketer to be able to develop/audit articles, blog, web discussion forums, press releases, and ability to extract the key point from an SEO and technical perspective.
.
Effective social media marketing/brand building strategies and implementations.
Content Management Systems used: Word Press, Blogger.
Tools- Google Analytics, Google Webmaster, and Google Adwords Keyword tool, Google insight search, Google Trends.
SMO- Facebook Optimization, Discussions in communities. Twitter feeds update, Micro Blogging.
EDUCATION

B.Sc From SunRise University Rajasthan in 2015.
Intermediate from U.P Board in the year 2012.
High School from U.P Board in the year 2010.
STRENGTHS
Hard Working Nature
Learning Approach
Regularity & Responsibility
Positive Attitude
PERSONAL DETAILS
Name:Alok Kumar
Father’s Name:Bharat Bhusan Singh
Contact No.:9599442602
Date of Birth:22nd , Mar, 1994
Sex:Male
Marital status:Single
Nationality:Indian
Languages Known:Hindi, English
Hobbies :Net Surfing, Singing.
DECLARATION
I hereby declare that the information given above is true at the best of my knowledge.
Date: …………………….
Place: ……………............

(Alok Kumar)

Quick Profile Summary

Alok Kumar
Name: Alok Kumar
Link: http://www.salespider.com/p-20337363/alok-kumar
Location: Delhi,India
Job Title: BizHancer
Company: BizHancer

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