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Julio M. Ahumada
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About Julio m. Ahumada

Julio M. Ahumada working as a Managing Partner in "ZaZa Digital Media Marketing" and is interested in Manufacturing, Marketing.
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Job Title

Managing Partner


Company Website


Categories of Interest

Manufacturing, Marketing


72 Green Apple Park, Henrietta, New York 14467
Highly effective marketing leader, with a successful track record of developing and executing integrated marketing and advertising strategies that are client focused. Expert in the use of market segmentation and buyer behavior data; sculpting effective messaging campaigns that end in profitable sales. Skilled at leading cross-functional teams and sales staff to develop successful market and channel specific programs. I am driven to find hidden opportunities and to create innovative solutions to reach new markets. I make it happen.

Vertical Marketing Marketing Strategy & Tactics Market Research
Marketing Communications - Buyer Behaviorist - Channel Management
Promotions - Customer Relations Management - Public Relations

Managing Partner
ZaZa Digital Media Marketing, Rochester, NY 6/2011 to Present
Managed a small content marketing business focused on leveraging video and marketing content to drive lead generation for small businesses and non-profits. A fully hands on creator of content for social media and the web. Passionate about helping prospects find my clients through content marketing programs.
• Sales Igniter: A consultative business developer, great at listening, clarifying and understanding customer needs. Experienced consultant earning respect and confidence of executives and employees at all levels. . Able to take complex and abstract information and synthesize into practical customer solutions. Personal accountability evidenced by positive, “make it happen” attitude.
• Marketing Guru: Skilled marketing communications professional fully versed in integrated marketing communications, SEO and social media marketing. Avid buyer behaviorist who leverages market research, media placement, public relations and brand building with a laser focus on growing revenue.
• Strategic Innovation: Adept at taking complex challenges, identifying business objectives, aligning resources to deliver simplified and profitable solutions. Blue ocean strategist seeking out opportunity.
• Thought Leader: Marketing strategist with expertise in brand building, market segmentation and a thorough understanding of buyer behavior, in B2B and B2C sales framework. Advertising expertise that includes leveraging digital and social media.
• Project Manager: Successfully led intricate, multi-factorial projects resulting with high return on investment. Big picture mind set that is comfortable with the hands-on details and execution.
• Team Builder: Skilled at galvanizing commitment, deploying resources, managing and developing talent to ensure customer satisfaction on every engagement.
Vice President of Marketing and Business Development
Five Star Tool Company, Rochester, NY 10/2009 to 6/2011
Authored and implemented a strategic sales and marketing plan that has opened new market opportunities, resulting in 60% lift in revenue for 2011. I created and executed a content marketing program at Five Star Tool that resulted in doubling lead generation in new profitable accounts. Profits jumped 75% through a research segmentation project that discovered a new customer base opportunity. I had the hands on responsibility for executing all copywriting and marketing collateral design. Designed and executed the sales plan that contributed to the significant growth. Engineered the lead referral, lead tracking, and sales CRM database that energized sales and sped up the sales cycle. Designed the SEO strategy, email campaigns, packaging design, brochures, catalog, photography, surveys and social media plan.
Continued - Julio M. Ahumada - Page 2 – (585) 770-3443
Adjunct Marketing Professor
Rochester Institute of Technology, Rochester, NY 6/2008 to Present
Teaching Internet Marketing, Buyer Behavior and Marketing Communications
Business Development Manager – Supplier Diversity Program
Sutherland Global Services, Rochester, NY 10/2008 to 5/2009
Created a sales lead generating business development program to leverage Sutherland’s minority owned status within the Fortune 500 diversity supply chain.
Self-employed commercial real estate property owner/developer 1/2006 to 9/2008
Project managed vendors/contractors, developed and sold commercial property for a 710% profit.
Time Warner Cable/ Warner Bros. Television, Rochester, NY 1/1991 to 11/2006
Various positions of steadily increasing responsibility:
Creative Services and Marketing Manager (2003 to 2006)
Provided strategic leadership and brand management for all marketing communication for the station. Oversaw and executed content creation for product and services for consumer related businesses. Directed an increase in viewer retention by 30% following a research project discovered a new opportunity to reach our viewers. Based on our findings, I created a tactical marketing plan that relied heavily on early social networking and viral digital media to keep viewers tuned in. I was responsible for all event marketing and all public relations activities.
Promotions Manager (1999 to 2003)
Solicited by Senior Management to lead local station’s branding efforts. Designed the marketing programs across the several communications channels maximizing market impact with a high return on investment.
Awarded the Warner Bros. Network National Award for Promotional Excellence.
Producer/Director (1995 to 1999) Oversaw product and service marketing for ad sales customers that included consumer packaged goods and high-level technology solutions: including all creative, copywriting, photography, and editing. Produced marketing content for the consumer side of the cable business.
Awarded Time Warner Cable Employee of the year.
R News Promotions Coordinator/News Photographer (1991 to 1995)
Produced on-air promotion of local news, including copywriting, directing and editing all on-air promos and presentations. Executed all event and all public relations campaigns. Created all sales collateral.
Awarded the Beacon Award by the Association of Cable Communicators for Excellence in
Public Relations and the Time Warner Cable annual sales award.

Rochester Institute of Technology, Rochester, NY
MBA Degree: Strategic Leadership, E. Philip Saunders College of Business 5/2007
Additional Marketing courses 5/2007
BS Degree: College of Arts Science Technology Degree 5/1999
Film/Video concentration with emphasis on communications
Adobe CS4 Suite of tools including Photoshop, Indesign and Dreamweaver. Microsoft Office Suite, all facets of video production, a variety of CRM applications that include: Salesforce, Sugar CRM and Zoho CRM. Email platforms - MailChimp, Constant Contact and Zoho.

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Julio M. Ahumada
Name: Julio M. Ahumada
Job Title: Managing Partner
Company: ZaZa Digital Media Marketing

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