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About Cupid Plc

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Cupid Plc is currently living in United Kingdom, working as a Cupid Plc in "Cupid Plc" and is interested in Other.
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Job Title

Cupid Plc

Company

Location

United Kingdom

Categories of Interest

Other

Company Size

1-4

Resume

Cupid’s New Dating Site Canoodle Aims to Leverage Facebook “Likes”

With the explosive growth of social media, dating websites and chat lines can be excused for wondering how to adjust to these newer means of social communication. Should they be viewed as potential rivals to be feared, or resources to be tapped?

Cupidplc.com, one of the world’s five largest operators of online dating websites, views the largest of the social media websites, Facebook, as a resource to be tapped. It has boldly launched a new website, called Canoodle, which aims to exploit Facebook users’ “likes” as a way to identify potential friendship and dating matches.

The company explains its new site will help singles find potential matches by looking for persons whose Facebook “likes” show similar hobbies or interests. A Cupidplc.com spokesman says by providing a quick, easy way to find people with compatible interests, the new site spares dating site users the need to compose a lengthy personal profile, and calls the automatic matches based on preferences expressed on Facebook a sort of instant icebreakers. But to give greater depth, Canoodle users are in fact also asked to complete a profile.

When users of the new website access it through Facebook, Canoodle checks for what sites they’ve recorded they “like,” then notes persons whose “like” choices are similar. As a privacy protection for those selected as potential matches, Canoodle lets them stay anonymous, employing a different user name and obscuring their Facebook site until they opt to let another user see it.

Besides its search-by-interest function, Canoodle also allows users to search geographically. Already on mobile apps, the website can let users search for like-minded people by neighborhood. The company is closely watching how this feature is used and accepted, especially by single women.

And, in case you’ve been wondering, dictionaries define “canoodle” as meaning to kiss and cuddle. Some sources claim it’s a mid-19th century US term of unclear provenance, while others insist it comes from a German word for “cuddle.”

Quick Profile Summary

Cupid Plc
Name: Cupid Plc
Link: http://www.salespider.com/p-13533373/cupid-plc
Location: United Kingdom
Job Title: Cupid Plc
Company: Cupid Plc

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